• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

S&P: Local TV to earn $4 billion in political ad spending in 2026

Y2kTheNewOldies

Y2kTheNewOldies

thedesk.net

S&P: Political ad spending on local TV to reach $4 billion in 2026

April 27, 2026 - Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.
thedesk.net thedesk.net


Yes this is when we talk about Congress, Senate and Gubernatorial elections having a factor in ad spending to local TV stations. Yes as expected Sinclair, Nexstar, Gray are mentioned as the ones that will gain the most from the 2026 ad revenue.

  • Political ad spending will exceed $4 billion, a record for a non-presidential cycle, according to a new S&P Global Intelligence report.
  • Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.
  • Station groups like Sinclair, Inc., Nexstar Media Group and Gray Media are positioned to benefit most through their ownership or operation of TV stations in competitive local markets.
Click to expand...

Political advertising is expected to eclipse $4 billion this year and account for 16.3 percent of total broadcast revenue, setting a record for a non-presidential election year and reinforcing its role as a key revenue driver for station groups amid softer core advertising trends, S&P Global Intelligence said.

The increase is being driven by a highly competitive election cycle, with 36 gubernatorial elections and a large number of open seats due to term limits and retirements. That dynamic is expected to intensify spending at the local level, particularly in battleground states including Arizona, Georgia, Michigan, Nevada and Wisconsin. Competitive Senate races in Texas, Maine and North Carolina are also contributing to higher ad demand.
Click to expand...
 
They all should be free PSAs. Thats what they are public servants announcing. Let’s get the billions out of politics.

These politicians will feed the machine then try to shut it down once they get into office.
 


Back
Top Bottom