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SA Latest 08 trend/Hip Hop War

H

HenryHeadphone

Guest
Looks like its a REAL Battle!

12+
KPWT
Dec Jan Feb
2.5 3.4 4.5

KBBT
Dec Jan Feb
5.4 4.9 6.7

18-34p
KPWT
Dec Jan Feb
4.5 3.4 8.0

KBBT
Dec Jan Feb
9.6 8.2 12.1
 
cool...

Curious where that 4 share of 18-34's came from for the beat and another 4 1/2 for power.

Looks like 18-34 year olds are not happy with Mix, Kiss, Y100, Maybe Jack?

that's 8 1/2 up for hip hop since December.

I think that these stats may prove my point about MIX not being the station for the future of San Antonio.

I did not think the Beat still had this much juice in the orange.

This really shows me that younger adults are not being catered to at all by the suits at Magic, KQ, Y100, KJ, and KISS.

They are skewing way too old. Even KONO has gone younger. Cox and CC dogedly stick to their upper demos.

Hey gang these people only have so long to live...Are you going to seed new listeners when they reach 50?

HA

I think Sa could use a Female appeal news talker, a Female appeal rocker, a female appeal chr that skews 18-34 not
50-64... like magic.
 
Posted by: Throwdown-a female appeal chr that skews 18-34 not 50-64... like magic.
Click to expand...

I think that's the void KTFM is going to fill. Mix plays a lot of pop rock. The Beat & Power are both knocking each other out Hip Hop.
 
Throwdown you sure have a grudge against Mix. I couldnt disagree with you more. If anything I think the Hip Hop station battle will help Mix. These two stations are playing nothing but Hip Hop. The diehards wont change but for the most part listeners are fickle and will want a station who plays slightly different music. I.E. Mix. **Insert your pro-KTFM comments and anti-Mix comments below**
 
Good Day...Mind...

Let's say any CHR numbers will be split between Mix & KTFM...

KTFM skewing older (movin format and more ethnic) Mix (younger - whiter) sorry no reams of research to prove this.

Mind...if not from mix where did that 8 share increase for hip hop come from?
 
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