It seems as if all the other radio stations in town have gloves on and are just pounding on Jack FM. The format is sellable, so what seems to be the problem here???
KTFM had a huge opprtunity to do something remarkable with their reconstruction stunt. Apparently they didnt capitalize on it. They need to figure out who they want to be and stick with it. Hopefully, the audience will come back.
Looks like Mix is on the uprising. Not too surprising since they are the only station in town playing certain records. Not only that they've tightened up the station nicely.
I was surprised by KJ's numbers. Great job guys. (and girls)
When Power first arrived I thought they were going to give 98.5 a good run. Obviously by the numbers that is not the case. Way to go KBBT on staying cool calm and collective. Looks like KBBT is here to stay for a long time.
Its going to be very intersting what Cox is planning to do with ratings so low. Any predictions anyone??
My Thoughts:
I think 98.5 is going to continue to dominate in San Antonio. When Power came in they didnt rush to make drastic changes. Good call on their part. I dont think Cox is going to pull the plug on Power just yet. But it is really bad that the Z format had higher ratings than what they do now. If the numbers continue like this look for Cox to dump the format by Christmas. The only thing I can say about Mix is that I think their numbers are going to continue to rise. San Antonio is flooded with Hip Hop and Mix provides a haven for those who are less hip hop inclined. I have no idea what is to become of KTFM. You really never know when it comes to BMP. Although they really need to try and win back their listeners. Maybe stunting as if you were going to change was a bad idea unless you were serious about it. Seems as if they havent really changed at all. Oh and poor Jack. Strange how the 102.7 frequency was such a pivital dial for so many years. Now it is only a shell of its former glory. Since the KTFM calls left it, it seems as if no format can really stand up straight on it. Maybe Jack should change dials.