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Sacto needs another Country station!

TimmyWA

TimmyWA

Folks,

I know this has been discussed a lot. I just wanted to opine for a moment on how the lack of competition for KNCI has I believe left us fans with a lowered bar. There is nothing Infinity needs to do to improve. They own the mountain so to speak. We are missing out on a lot of great new music from new artists as well as singles from established ones.

When 92.1 played classic country, KNCI added a classics show on Saturday nights. They were competing!! Don't count 103.1 out entirely as it is a nice station that is listenable in parts of our market.

When KNCI plays the American Country Countdown or Country Countdown USA, my wife and I stare at each other when a song that is in the top 10 is not familiar to us because they don't have it in their playlist. I feel like something can/should be done.

What clusters out there have a viable stick that they can flip to Country? Not a wussy signal like 92.1, but a big signal that can really compete with 105.1. I think CC's 92.5 could do it. Y has been doing OK in the market but with a good country product could very well be very successful. I have never heard a CC country outlet. Do they do it well? Are they aggressive? If they flipped KGBY, would they run good promos and advertising? They could keep their morning show and DJ's as AC and country seem to be compatible more lately.

Please discuss this. Tear it apart. Rip me a new one. Hold me up above your shoulders while confetti and cheering surround us! Please, discuss.

Thanks!

-Timmy<P ID="signature">______________
Perfection is overrated...
www.marinifamily.org</P>
 
Perhaps The Zone (KZZO) could conceivably flip to a "Classic Country" format. They are currently 15th in the ratings 12+, just below Y-92 (KGBY). Sure, KNCI and KZZO are both owned by Infinity. But Entercom owns both KRXQ and KSEG (Active and Classic Rock, respectively). Entercom can corner the Rock market and Infinity could corner the Country market. Unless KZZO is billing "great guns", or nailing their target audience dead on, I see no reason why they shouldn't flip to Classic Country.

Infinity could do a lot worse. Maybe Infinity will flip The Zone to "Free FM." I'm just kidding !! They tried FM talk and floundered on 93.7 back in 2001-2002.
 
> Perhaps The Zone (KZZO) could conceivably flip to a "Classic
> Country" format. They are currently 15th in the ratings
> 12+, just below Y-92 (KGBY). Sure, KNCI and KZZO are both
> owned by Infinity. But Entercom owns both KRXQ and KSEG
> (Active and Classic Rock, respectively). Entercom can
> corner the Rock market and Infinity could corner the Country
> market. Unless KZZO is billing "great guns", or nailing
> their target audience dead on, I see no reason why they
> shouldn't flip to Classic Country.
>
> Infinity could do a lot worse. Maybe Infinity will flip The
> Zone to "Free FM." I'm just kidding !! They tried FM talk
> and floundered on 93.7 back in 2001-2002.
>


Sacramento radio page folks, can you all please take part in this discussion??

I know that I don't have the real chops or much experience in radio, but i would like some real discussion on this opinion of mine. Please release your arrogance and just take a moment to skool a young guy (in radio years). Thanks.

-Timmy<P ID="signature">______________
Perfection is overrated...
www.marinifamily.org</P>
 
> Folks,
>
> I know this has been discussed a lot. I just wanted to opine
> for a moment on how the lack of competition for KNCI has I
> believe left us fans with a lowered bar. There is nothing
> Infinity needs to do to improve. They own the mountain so to
> speak. We are missing out on a lot of great new music from
> new artists as well as singles from established ones.
>

'Tis often stated that the NC in KNCI doesn't stand for their positioner "New Country" but is more often played off as "New Commercials" or "Now Commercials Instead." The billing (ad revenue) has got to be off the chart for them. It's pretty easy to have a limited playlist and way too many repetitive songs from the late 80's-mid 90's, especially when you're the only one in the format in such a large market.


> When 92.1 played classic country, KNCI added a classics show
> on Saturday nights. They were competing!! Don't count 103.1
> out entirely as it is a nice station that is listenable in
> parts of our market.
>
Funny, in five more years, the majority of their playlist could be considered (if not already) classic country.

> When KNCI plays the American Country Countdown or Country
> Countdown USA, my wife and I stare at each other when a song
> that is in the top 10 is not familiar to us because they
> don't have it in their playlist. I feel like something
> can/should be done.
>

Feel your pain.

> What clusters out there have a viable stick that they can
> flip to Country? Not a wussy signal like 92.1, but a big
> signal that can really compete with 105.1. I think CC's 92.5
> could do it. Y has been doing OK in the market but with a
> good country product could very well be very successful. I
> have never heard a CC country outlet. Do they do it well?
> Are they aggressive? If they flipped KGBY, would they run
> good promos and advertising? They could keep their morning
> show and DJ's as AC and country seem to be compatible more
> lately.
>

KGBY's billing is through the roof too from what I have heard. Paul and Phil are market staples to the AC community, and they just don't have the country flair. Just couldn't see them interviewing Brad Paisley and Toby Keith.

AC to Country: (kinda) KBKO replaced longtime heritage calls KKXX on 96.5 last year, replacing a fairly well rated Hip-Hop/R&B station with country, challenging Buck Owens and his heritage KUZZ.

Simultaneously, across the hall, K-Lite, the CC AC flipped to La Preciosa (sp?) leaving the morning team Kenn and Barbie (har har) out of work. Well, Barbie at least, as Kenn segued into the PD position at KBKO. Then he brought "Barbie" back as Kenn and Larae. Yeah they get out and see the community, but, they are still pretty much the "mom-safe" AC schtick they were before.

KBKO in my humble opinion BLOWS. Their promotions staff does hit the street, but loyalty is/and will rule in Bucko's favor. Sheesh, most CC outlets play Dixie Chicks too (rip me a new one for still hanging on to that, who cares). CC also runs KSNI out of Santa Maria/San Luis Obispo, and have just flipped CHR KSLY to Cat Country. Funny as these two really overlap the same markets for the most part. The three stations pretty much sound the same. The same as a lot of the C(ookie) C(utter) stations do. CC wasn't meant to start country formats, and the ratings have proven both on the central coast and in Bakersfield, that this is the case.

When CC takes over a country station on the other hand, well, there have been good results.

I think "The Bomb" should be "blown up" and go country...bleh...nevermind, that'll never happen.

I'd think if CC was to flip, I'd put my $20 on KHYL.

> Please discuss this. Tear it apart. Rip me a new one. Hold
> me up above your shoulders while confetti and cheering
> surround us! Please, discuss.
>
> Thanks!
>
> -Timmy
>


And yes, I agree that KNCI blows also. So much potential being the market leader, but such little variety. See my post below regarding KNCI, you'll see my opinion in more detail. I grew up on KJUG and KUZZ, and frankly I replaced KNCI on the 'ol presets with KKCY.
 
> Perhaps The Zone (KZZO) could conceivably flip to a "Classic
> Country" format. They are currently 15th in the ratings
> 12+, just below Y-92 (KGBY). Sure, KNCI and KZZO are both
> owned by Infinity. But Entercom owns both KRXQ and KSEG
> (Active and Classic Rock, respectively). Entercom can
> corner the Rock market and Infinity could corner the Country
> market. Unless KZZO is billing "great guns", or nailing
> their target audience dead on, I see no reason why they
> shouldn't flip to Classic Country.
>
> Infinity could do a lot worse. Maybe Infinity will flip The
> Zone to "Free FM." I'm just kidding !! They tried FM talk
> and floundered on 93.7 back in 2001-2002.
>

Folks, let's put an end to this right now... No one gives a crap about 12+ numbers. 12+ numbers are just a cute way to say "We're #1". This is not a pep ralley and no advertisers sell to 12+. 25+ is what counts so you need to look at those and determine how a station can bill.

KGBY or KHYL will NOT be flipping anytime soon. If anything, expect to see Entravision sell off it's stations. THEN you'll see CC pick up (most likely 101.9). What would the format be you ask? I think you might be onto something with Country.

<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
> Folks,
>
> I know this has been discussed a lot. I just wanted to opine
> for a moment on how the lack of competition for KNCI has I
> believe left us fans with a lowered bar. There is nothing
> Infinity needs to do to improve. They own the mountain so to
> speak. We are missing out on a lot of great new music from
> new artists as well as singles from established ones.
>
> When 92.1 played classic country, KNCI added a classics show
> on Saturday nights. They were competing!! Don't count 103.1
> out entirely as it is a nice station that is listenable in
> parts of our market.
>
> When KNCI plays the American Country Countdown or Country
> Countdown USA, my wife and I stare at each other when a song
> that is in the top 10 is not familiar to us because they
> don't have it in their playlist. I feel like something
> can/should be done.
>
> What clusters out there have a viable stick that they can
> flip to Country? Not a wussy signal like 92.1, but a big
> signal that can really compete with 105.1. I think CC's 92.5
> could do it. Y has been doing OK in the market but with a
> good country product could very well be very successful. I
> have never heard a CC country outlet. Do they do it well?
> Are they aggressive? If they flipped KGBY, would they run
> good promos and advertising? They could keep their morning
> show and DJ's as AC and country seem to be compatible more
> lately.
>
> Please discuss this. Tear it apart. Rip me a new one. Hold
> me up above your shoulders while confetti and cheering
> surround us! Please, discuss.
>
> Thanks!
>
> -Timmy
>



I'm not sure if the country share is large enough in Sacramento for two stations. Of course, it's GREAT for one, but if you start splitting it up it could get ugly. Country is generally an exclusive format, people love it or hate it. A second country station could only steal from KNCI, while other formats can get listeners from multiple stations.

What might surprise you is that if a second country station came on it could very well be just as musically conservative or yes even more conservative than KNCI.

Here in Las Vegas we recently got a second country station. The heritage station, CCs KWNR, is known as being conservative, they often wait until songs make the top 25 or even top 20 before they are added. You could listen to songs 30-40 on a national countdown and not recognize a single song. They hang on to high testing recurrents forever,etc.

Being conservative has paid off for KWNR as they have had excellent ratings through the years. Still, I'm sure some listeners thought if another country station came on they would be more musically aggressive. They must be surprised, the new station KCYE (Coyote Country) is even safer and more conservative than KWNR. Just go to yes.com and compare the top 100 lists of both stations and will see exactly what I mean.

The lesson: If you get your wish and a second country station comes on in Sacramento, do not be surprised at all if the new station is similar to or even safer than KNCI.
 
> > Folks,
> >
> > I know this has been discussed a lot. I just wanted to
> opine
> > for a moment on how the lack of competition for KNCI has I
>
> > believe left us fans with a lowered bar. There is nothing
> > Infinity needs to do to improve. They own the mountain so
> to
> > speak. We are missing out on a lot of great new music from
>
> > new artists as well as singles from established ones.
> >
> > When 92.1 played classic country, KNCI added a classics
> show
> > on Saturday nights. They were competing!! Don't count
> 103.1
> > out entirely as it is a nice station that is listenable in
>
> > parts of our market.
> >
> > When KNCI plays the American Country Countdown or Country
> > Countdown USA, my wife and I stare at each other when a
> song
> > that is in the top 10 is not familiar to us because they
> > don't have it in their playlist. I feel like something
> > can/should be done.
> >
> > What clusters out there have a viable stick that they can
> > flip to Country? Not a wussy signal like 92.1, but a big
> > signal that can really compete with 105.1. I think CC's
> 92.5
> > could do it. Y has been doing OK in the market but with a
> > good country product could very well be very successful. I
>
> > have never heard a CC country outlet. Do they do it well?
> > Are they aggressive? If they flipped KGBY, would they run
> > good promos and advertising? They could keep their morning
>
> > show and DJ's as AC and country seem to be compatible more
>
> > lately.
> >
> > Please discuss this. Tear it apart. Rip me a new one. Hold
>
> > me up above your shoulders while confetti and cheering
> > surround us! Please, discuss.
> >
> > Thanks!
> >
> > -Timmy
> >
>
>
>
> I'm not sure if the country share is large enough in
> Sacramento for two stations. Of course, it's GREAT for one,
> but if you start splitting it up it could get ugly. Country
> is generally an exclusive format, people love it or hate it.
> A second country station could only steal from KNCI, while
> other formats can get listeners from multiple stations.
>
> What might surprise you is that if a second country station
> came on it could very well be just as musically conservative
> or yes even more conservative than KNCI.
>
> Here in Las Vegas we recently got a second country station.
> The heritage station, CCs KWNR, is known as being
> conservative, they often wait until songs make the top 25 or
> even top 20 before they are added. You could listen to songs
> 30-40 on a national countdown and not recognize a single
> song. They hang on to high testing recurrents forever,etc.
>
> Being conservative has paid off for KWNR as they have had
> excellent ratings through the years. Still, I'm sure some
> listeners thought if another country station came on they
> would be more musically aggressive. They must be surprised,
> the new station KCYE (Coyote Country) is even safer and more
> conservative than KWNR. Just go to yes.com and compare the
> top 100 lists of both stations and will see exactly what I
> mean.
>
> The lesson: If you get your wish and a second country
> station comes on in Sacramento, do not be surprised at all
> if the new station is similar to or even safer than KNCI.
>

Funny you bring this up. I just read an article in R&R that talks about a Jack/Bob type country format that is being introduced. It has been service marked as "The Bar". What do you suppose the odds for success are with something like this? Just curious.
 
>
> Funny you bring this up. I just read an article in R&R that
> talks about a Jack/Bob type country format that is being
> introduced. It has been service marked as "The Bar". What
> do you suppose the odds for success are with something like
> this? Just curious.
>


Sounds like a good (The) Brew to me...
 
>
> I know that I don't have the real chops or much experience
> in radio, but i would like some real discussion on this
> opinion of mine. Please release your arrogance and just take
> a moment to skool a young guy (in radio years). Thanks.
>
> -Timmy
>

There should always be options in a every big market otherwise the choice(because people like having a choice) is XM......Notice the heavy marketing.
 
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