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Saga

T

-TJ-

Guest
<font color=3333ff>Saga has a flagship station WKLH. Then they have WJMR. Then they have the ditch-digger WFMR.

I'm wondering if it would be a good idea for them to drop Classical on WFMR and flip it to a Urban or Rhythmic. I'm sure they would get better #s 12+, of course those #s are just bragging rights. BUT, they could use it to their advantage to cross-sell between WJMR and Urban 106.9.

How good is WFMR's Classical format to Saga? I'd assume that their closest competitor would be WJZI, and that's a long shot.

Saga has the wost cluster in the city, unfortunately. Poorest signals except for KLH. It wouldn't hurt them to buy the Fish either LOL!
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> Saga has a flagship station WKLH. Then they have WJMR.
> Then they have the ditch-digger WFMR.
>
> I'm wondering if it would be a good idea for them to drop
> Classical on WFMR and flip it to a Urban or Rhythmic. I'm
> sure they would get better #s 12+, of course those #s are
> just bragging rights. BUT, they could use it to their
> advantage to cross-sell between WJMR and Urban 106.9.
>
> How good is WFMR's Classical format to Saga? I'd assume
> that their closest competitor would be WJZI, and that's a
> long shot.
>
> Saga has the wost cluster in the city, unfortunately.
> Poorest signals except for KLH. It wouldn't hurt them to
> buy the Fish either LOL!
>

WFMR would never flip. Even though the ratings are not that good, WFMR is too well loved.

WFMR started at 96.5 I think. Then it moved onto 98.3. Lived at 98.3 for a time. Then in 2000 they swapped frequencies with WJMR "Jammin 106-9" which was Jammin Oldies at the time.

Doubt WFMR will flip anytime soon. I may be wrong.

As for WJZI, they are smooth jazz but they play a LOT of vocals compared to the aveage smooth jazz. Maybe because WLTQ's old PD is currently PDing it and WLTQ is gone.

As for the rhythmic CHR format, WXSS is VERY rhythmic leaning. They're the closest thing Milwaukee has to a rhythmic CHR (During the spring/summer 2003 it was right ontop of the boarderline of Rhythmic CHR). I personally think Entercom should make WMYX an adult leaning CHR like WIXX in Green Bay and WIFC in Wausau and turn WXSS rhythmic. (At their current rate it wouldn't take much)

As for The Fish, CCM and religious formats don't usually do that well in the 12+ ratings unless they are in markets like Memphis where as Marc Cohn said "There's Gospel in the air" But I'm sure they do good enough to keep it alive. Most likely why many religious stations are non profit/listener supported or brokered. It may have something to do with the fact that the listeners of the music are spiritual and don't like it being stopped by commercials. KCMS in Seattle does pretty good. I think they may be non commercial however.
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>>WFMR would never flip. Even though the ratings are not that good, WFMR is too well loved.<<

Being "loved" as nothing to do with it. It's all about money. If it costs more to run than it brings in, it's gone. That's it. Saga is publicly held. Publicly held companies do not tolerate losses.
 
> Publicly held companies do not tolerate losses.

Except if they can get a tax write-off.

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> > Publicly held companies do not tolerate losses.
>
> Except if they can get a tax write-off.
>
> -A
>


Thats what 1340 is for. But wait, I bet they are making decent money off of that station, just like 1250 used to do when they were religious.
 
> > > Publicly held companies do not tolerate losses.
> >
> > Except if they can get a tax write-off.
> >
> > -A
> >
>
>
> Thats what 1340 is for. But wait, I bet they are making
> decent money off of that station, just like 1250 used to do
> when they were religious.
>

WJYI obviously makes little to no advertising cash. When they flipped from simmulcast WLZR in 1997 it was supposed to be Milwaukee's CCM station. It ran Salem's satellite service based out of TN I think. They didn't seem to have many advertisesrs (One time I heard a totally out of context commercial for a halloween store with some guy sounding like the devil) So more and more brokered programming started coming on. Now that WEMP is gone and many of its programs are on WJYI now, satellite CCM is limited to Overnights and morning drive these days.

WEMP had commercials during the first days of the religious format (left over from the oldies format they dropped in August 1998) But the breaks slowly turned into promos for their programs with the occational commercial. HOBO (Home Owners Bargain Outlet) was their biggest advertiser under the religious format. Menards was in during the last days.

So like you said, they're making decent money off the station, just not out of commercials.

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I can't imagine WFMR is terribly expensive to run. Walk into the classical section at your favorite music store: there are a LOT of recordings available CHEAP. Many of them are old recordings on which the copyrights have expired, so there are likely no licensing fees to be paid to BMI, ASCAP, and SESAC. This would almost make the station solid revenue, since it would earn money from it's advertisers, and the expense of music licensing is gone.<P ID="signature">______________
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>>Many of them are old recordings on which the copyrights have expired, so
there are likely no licensing fees to be paid to BMI, ASCAP,and SESAC.<<

Not true. WRJN has the longest continuing radio show EVER still on the air, The Sunday Evening Concert...on the air for 50 years (!) with the same host (!!!). It's classical music. I've been through this with BMI and ASCAP. While SOME recordings are in the public domain, many are not. To weed them out and pay by the song is a pain and expensive. It's cheaper and easier to pay, in our case "per program".
 
> So like you said, they're making decent money off the
> station, just not out of commercials.

They make big $$ off the people who pay for airtime so they don't need commercials. I know a guy who does this in suburban Chicago. Airtime isn't cheap.

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