Jason Roberts said:
CatFM said:
That sounds like a consultant. Of course, they don't have to pay fine. You can try to interpret the FCC Rules & Regs anyway you want, but the wording is very specific.
Agreed. They should be watching it more closely. However, the FCC's Legal ID rules say the ID must run "as close to the top of the hour as possible at a natural break in programming". OK, define that. It's really not clear, which is why some music stations ID at 8-10 minutes before the hour. It's not really that specific.
It's very clear. The only time there wouldn't be a natural break to insert an ID would be if a program such as the old "Mystery Theater" was on, or maybe even something like a Presidential Debate. Any program with a continuous flow that could not be interrupted without breaking that flow would qualify. Inserting an ID between songs or spots would not qualify. A natural break happens between every song or spot. The stations that have been running IDs at :50 in stopsets have been in the gray area for years, but the FCC has obviously left them alone.
In the late 70s I worked for a Top 40 CBS affilliate and we ran CBS news on the hour, but we ran a TM jingle ID into the last song of the hour at about :56 or :57, then let the last song fade or end cold into the CBS News opening sounder. Was it legal? By the rules, no. It would have had to be right before the news opening at the top of the hour. What more of a natural break in programming could there be than shifting from music to news?