If I recall correctly, 35 was inserting local commercials while 40 ran the straight Cox Sports feed.
Thus an opportunity to A-B 40's New Orleans-centered commercial breaks ("Let us demolish your house, sue your insurance company, sell you a new sink", etc.) against 35's breaks aimed to Jackson ("Buy our car. No, buy ours. No, ours", etc.). Interesting.
What was gravely disappointing was television's *awful* audio quality. Did your local cable or DirecTV feeds have the same drastic difference between 35 and 40 as what I heard off-air? 40 was 10db lower than 35, and was much muddier. It got worse: in the second half, 40 was just running the field mics during commercial breaks (versus audio from the spots). All while the network was jabbering about being HD. Uh-huh.
And yes, like any well-trained Saints fan I had the radio network on. And as usual, WWL-AM's sparkling audio -- married to crisp production -- was "network quality".
PS: can any of you Jackson kids tell me about 27? FCC.gov, FCCinfo.com and Recnet.com all go "huh?" if I query channel 27 or W27CH, but I'm lookin' at it right now.
Thx