I could of sworn that in the pass I was able to get a graph online to see what kind of salaries radio folk can make (by market size). when googling this today i found nothing. any help?
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Salaries by market
- Thread starter DannyOcean
- Start date
B
board_manager
Guest
I'm not aware of any graph function past or present. That's not to rule out that there's never been one. I've seen sites that draw heavily off of statistics from the Department of Labor that give you similar results. I can't say that I've ever seen the breakdown for the salary of a PD in Omaha.
P
purplehooter
Guest
;D
That's about right!
That's about right!
I tried it and then realized it was a joke.
When it comes to salaries in radio today, I don't think you can chart
what an average jock is making in an average town. There are just
too many variables.
A few folks are doing well, most are not. A new manager at a PetSmart store makes $10k more a year starting, than my current base salary! Thank God for all my other avenues of income... some in radio/voice work/remotes, some not.
For the record, I've logged 30+ years, almost ten at my current location, and work a 50-60 hour week in a top twenty market.
Still wanna be in radio? :-\
When it comes to salaries in radio today, I don't think you can chart
what an average jock is making in an average town. There are just
too many variables.
A few folks are doing well, most are not. A new manager at a PetSmart store makes $10k more a year starting, than my current base salary! Thank God for all my other avenues of income... some in radio/voice work/remotes, some not.
For the record, I've logged 30+ years, almost ten at my current location, and work a 50-60 hour week in a top twenty market.
Still wanna be in radio? :-\
Paco said:I could of sworn that in the pass I was able to get a graph online to see what kind of salaries radio folk can make (by market size). when googling this today i found nothing. any help?
Google "radio salary surveys" and it brings up all sorts of stuff. Radio & Records was publishing an annual salary survey--check there, too.
Because radio was dominated for so many years by mom-n-pop companies, it was always The Wild West when it came to compensation--anything goes! That being the case, though, it was also a place where a great negotiator could make a killing. Twenty years ago I cut a great deal at an undeveloped FM when I asked for a sizable share of monthly operating profit on top of a modest salary. Since the station was making no profit at the time, the owner said "Sure!" By the end of the first month (it was May, not January), the thing churned out $20,000 in profit and I was on my way to a multi-six-figure annual income. Corporate radio has changed things. Consolidation--even 11 years into it--took away much of the wheeling & dealing.
But it is still a "performance business." If you perform well, you can earn a nice living. If you don't, you won't.
Now, small-market GMs usually make mid to high 5-figures. I run a 6-station cluster in a small market for a small group owner and earn around $100,000 yearly, give or take. A market manager who is a friend of mine in a Top 20 market for a major group says he's in the $300K-$500K range. Bought a $1 million house, so I'll take him at his word.
Jock salaries? In small markets: $15K for a rookie to $50K for an old pro. In large markets: $30K to $100K. Major markets: $50K to The Sky Is The Limit (see Stern, Imus, Seacrest).
Sales? Commission selling... write your own ticket, at least in theory. In practice, good small-market sales people earn in the high five-figure range. Large-market folks earn well into six figures. At all levels, it is not uncommon or outstanding sales people to earn more than sales managers or general/market managers.
Does this help? Any other thoughts? Reflections from personal experience?
Keep in mind that salaries in ALL markets have been going down (in relation to the rest of the working world) over the past 15-20 years, thanks in great part to sales people taking over management after the FCC starting to alow multiple ownerships in markets (welcome in cumulas and the boys) , and the value of "talent" being downgraded.
The only place where the big money has gotton bigger is in syndication, and very few jobs exist there.
Sure you are going to find a few names in top ten markets who have been there forever, thus are making big money, but those positions also are drying up fast.
The only place where the big money has gotton bigger is in syndication, and very few jobs exist there.
Sure you are going to find a few names in top ten markets who have been there forever, thus are making big money, but those positions also are drying up fast.
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