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Sale of KLDT?
- Thread starter AlanB
- Start date
T
Tom_Desmond
Guest
> KLDT (and Houston sister station KNWS-TV) have been listed
> by a broker for sale for some time. Has their been any word
> on when/if the station has been sold?
That broker listing at Hadden & Associates (for both stations) has been around for quite a long time -- I think I first noticed it early this year.
I do check the station sales listed in "Broadcasting & Cable" magazine each week, and as of the current issue neither station has turned up in those listings. So it doesn't look like either station has sold yet.
I wonder what the asking price is for KLDT?
> by a broker for sale for some time. Has their been any word
> on when/if the station has been sold?
That broker listing at Hadden & Associates (for both stations) has been around for quite a long time -- I think I first noticed it early this year.
I do check the station sales listed in "Broadcasting & Cable" magazine each week, and as of the current issue neither station has turned up in those listings. So it doesn't look like either station has sold yet.
I wonder what the asking price is for KLDT?
Question to all: what would you do with these stations?
> > KLDT (and Houston sister station KNWS-TV) have been listed
>
> > by a broker for sale for some time. Has their been any
> word
> > on when/if the station has been sold?
>
> That broker listing at Hadden & Associates (for both
> stations) has been around for quite a long time -- I think I
> first noticed it early this year.
>
> I do check the station sales listed in "Broadcasting &
> Cable" magazine each week, and as of the current issue
> neither station has turned up in those listings. So it
> doesn't look like either station has sold yet.
>
> I wonder what the asking price is for KLDT?
>
These two full-power stations reach probably more than half of all TV households in Texas. Right now they're pretty much just running infomercials and the occasional sports program.
What would you run to bring in ratings and revenue on one or both of these stations?
> > KLDT (and Houston sister station KNWS-TV) have been listed
>
> > by a broker for sale for some time. Has their been any
> word
> > on when/if the station has been sold?
>
> That broker listing at Hadden & Associates (for both
> stations) has been around for quite a long time -- I think I
> first noticed it early this year.
>
> I do check the station sales listed in "Broadcasting &
> Cable" magazine each week, and as of the current issue
> neither station has turned up in those listings. So it
> doesn't look like either station has sold yet.
>
> I wonder what the asking price is for KLDT?
>
These two full-power stations reach probably more than half of all TV households in Texas. Right now they're pretty much just running infomercials and the occasional sports program.
What would you run to bring in ratings and revenue on one or both of these stations?
Re: Question to all: what would you do with these stations?
> > > KLDT (and Houston sister station KNWS-TV) have been
> listed
> >
> > > by a broker for sale for some time. Has their been any
> > word
> > > on when/if the station has been sold?
> >
> > That broker listing at Hadden & Associates (for both
> > stations) has been around for quite a long time -- I think
> I
> > first noticed it early this year.
> >
> > I do check the station sales listed in "Broadcasting &
> > Cable" magazine each week, and as of the current issue
> > neither station has turned up in those listings. So it
> > doesn't look like either station has sold yet.
> >
> > I wonder what the asking price is for KLDT?
> >
>
> These two full-power stations reach probably more than half
> of all TV households in Texas. Right now they're pretty
> much just running infomercials and the occasional sports
> program.
>
> What would you run to bring in ratings and revenue on one or
> both of these stations?
>
A) Boost the broadcasting power for the station and roll it over to Hi-Def
B) Dump the 24/7 informericals and church programs
C) Begin taking submissions for local independently produced programs,similar to community access,with an emphasis on attracting quality production personel and on-screen talent
D) Begin an active ad sales drive to bring in smaller-medium sized businesses in the market,who normally dont have the money/resources to advertise on television. Everything from mom n pop restaurants to car lots and then some.
> > > KLDT (and Houston sister station KNWS-TV) have been
> listed
> >
> > > by a broker for sale for some time. Has their been any
> > word
> > > on when/if the station has been sold?
> >
> > That broker listing at Hadden & Associates (for both
> > stations) has been around for quite a long time -- I think
> I
> > first noticed it early this year.
> >
> > I do check the station sales listed in "Broadcasting &
> > Cable" magazine each week, and as of the current issue
> > neither station has turned up in those listings. So it
> > doesn't look like either station has sold yet.
> >
> > I wonder what the asking price is for KLDT?
> >
>
> These two full-power stations reach probably more than half
> of all TV households in Texas. Right now they're pretty
> much just running infomercials and the occasional sports
> program.
>
> What would you run to bring in ratings and revenue on one or
> both of these stations?
>
A) Boost the broadcasting power for the station and roll it over to Hi-Def
B) Dump the 24/7 informericals and church programs
C) Begin taking submissions for local independently produced programs,similar to community access,with an emphasis on attracting quality production personel and on-screen talent
D) Begin an active ad sales drive to bring in smaller-medium sized businesses in the market,who normally dont have the money/resources to advertise on television. Everything from mom n pop restaurants to car lots and then some.
Re: Question to all: what would you do with these stations?
> > What would you run to bring in ratings and revenue on one
> or
> > both of these stations?
Don't know anything about KDLT, but for KNWS defiantely replace its aging broadcasting equipment. There so many video rolls that air on the station Little Debbie could be put out of business.
Probably try to sell the studio property on Westpark and lease something cheap to cut overhead. With equipment the size it is now days, the station could almost be run out of a closet (or at the very least two or three office suites in a cheap high-rise of office park).
Definately a signal boost and maybe a fiber-optic line to Time Warner Cable to clear up the awful grainy reception problems they have on cable.
As for programming: Quit giving up the syndie shows. As soon as Ellen Degeneres' talk show took off, it found its way over to KPRC (I imagine Warner Brothers Domestic raised the rates, but still). There are plenty of great syndicated shows out there to put on in primetime as an alternative to the network affiliates. It wouldn't be that hard to put up the weekly hour-long shows (Da Vinci's Inquest, et al) in primetime.
> > What would you run to bring in ratings and revenue on one
> or
> > both of these stations?
Don't know anything about KDLT, but for KNWS defiantely replace its aging broadcasting equipment. There so many video rolls that air on the station Little Debbie could be put out of business.
Probably try to sell the studio property on Westpark and lease something cheap to cut overhead. With equipment the size it is now days, the station could almost be run out of a closet (or at the very least two or three office suites in a cheap high-rise of office park).
Definately a signal boost and maybe a fiber-optic line to Time Warner Cable to clear up the awful grainy reception problems they have on cable.
As for programming: Quit giving up the syndie shows. As soon as Ellen Degeneres' talk show took off, it found its way over to KPRC (I imagine Warner Brothers Domestic raised the rates, but still). There are plenty of great syndicated shows out there to put on in primetime as an alternative to the network affiliates. It wouldn't be that hard to put up the weekly hour-long shows (Da Vinci's Inquest, et al) in primetime.
T
Tom_Desmond
Guest
Re: Question to all: what would you do with these stations?
> These two full-power stations reach probably more than half
> of all TV households in Texas. Right now they're pretty
> much just running infomercials and the occasional sports
> program.
>
> What would you run to bring in ratings and revenue on one or
> both of these stations?
What I'd do, assuming a reasonable purchase price for these stations and the funds to do it:
Technical clean-up: upgrade the equipment to ensure that the stations provide a clean, clear picture to viewers. In the case of KLDT, build out the CP to move analog and digital antenna site to Cedar Hill from the current location in Lewisville.
For programming, look to "ME-TV" in Chicago to get an idea. Run and promote a strong schedule of classic TV shows -- it *can* work. I was fascinated to note that the highest rated shows on KDFI (in the most recent ratings I've been able to see) are "Little House on the Prairies" and the second run of "Andy Griffith", so it seems that there is an appetite for at least some of these shows.
> These two full-power stations reach probably more than half
> of all TV households in Texas. Right now they're pretty
> much just running infomercials and the occasional sports
> program.
>
> What would you run to bring in ratings and revenue on one or
> both of these stations?
What I'd do, assuming a reasonable purchase price for these stations and the funds to do it:
Technical clean-up: upgrade the equipment to ensure that the stations provide a clean, clear picture to viewers. In the case of KLDT, build out the CP to move analog and digital antenna site to Cedar Hill from the current location in Lewisville.
For programming, look to "ME-TV" in Chicago to get an idea. Run and promote a strong schedule of classic TV shows -- it *can* work. I was fascinated to note that the highest rated shows on KDFI (in the most recent ratings I've been able to see) are "Little House on the Prairies" and the second run of "Andy Griffith", so it seems that there is an appetite for at least some of these shows.
M
Mediafrog
Guest
Re: Question to all: what would you do with these stations?
> but for KNWS defiantely
> replace its aging broadcasting equipment.
Much of KNWS's problem is not the age of the equipment, but rather that it tends to be low-end stuff. They have never looked particularly sharp, even at their sign-on in 1993.
> Definately a signal boost and maybe a fiber-optic line to
> Time Warner Cable to clear up the awful grainy reception
> problems they have on cable.
TW Houston has a lot of issues with RF rolloff on the low-band V's, which really hurts KNWS's Cable 2 signal in many parts of town. Pretty much depends on what neighborhood you're in.
With the impending end of analog, there is no point in upgrading the current OTA signal on 51.
> but for KNWS defiantely
> replace its aging broadcasting equipment.
Much of KNWS's problem is not the age of the equipment, but rather that it tends to be low-end stuff. They have never looked particularly sharp, even at their sign-on in 1993.
> Definately a signal boost and maybe a fiber-optic line to
> Time Warner Cable to clear up the awful grainy reception
> problems they have on cable.
TW Houston has a lot of issues with RF rolloff on the low-band V's, which really hurts KNWS's Cable 2 signal in many parts of town. Pretty much depends on what neighborhood you're in.
With the impending end of analog, there is no point in upgrading the current OTA signal on 51.
- Status
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