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Salem Bustos Sacramento Surprise

M

MichaelRivers

Guest
http://sacramento.bizjournals.com/sacramento/stories/2005/07/25/daily29.html?jst=b_ln_hl<P ID="signature">______________
Michael Rivers
Los Angeles</P>
 
http://sacramento.bizjournal> s.com/sacramento/stories/2005/07/25/daily29.html?jst=b_ln_hl
>
What surprise?
It was already mentioned that the Spanish may not happen on 103.9. Even though TV (KOVR & KCRA) reported that 103.9 was going to change to Spanish. Now let's see if they report the truth.

Great signal for Salem. And I thought the trading deadline ended Sunday.
All this does is open up more speculation.
 
> http://sacramento.bizjournal>
> s.com/sacramento/stories/2005/07/25/daily29.html?jst=b_ln_hl
>
> >
> What surprise?
> It was already mentioned that the Spanish may not happen on
> 103.9. Even though TV (KOVR & KCRA) reported that 103.9 was
> going to change to Spanish. Now let's see if they report the
> truth.
>
> Great signal for Salem. And I thought the trading deadline
> ended Sunday.
> All this does is open up more speculation.
>
With the addition of Salem's programming on 103.9 the station at 105.5 becomes a wasted signal. Radio sucks and it sucks more everyday! The hoarding of these
signals by these Supermegaconglomerates is designed to do nothing but stiffle competition. The proof is presented everyday simply by watching how these companies shuffle any number of stations between themselves!!!!!
 
> With the addition of Salem's programming on 103.9 the
> station at 105.5 becomes a wasted signal. Radio sucks and it
> sucks more everyday! The hoarding of these
> signals by these Supermegaconglomerates is designed to do
> nothing but stiffle competition. The proof is presented
> everyday simply by watching how these companies shuffle any
> number of stations between themselves!!!!!
>
Why so angry? Please, for the sake of your health, pour yourself a nice tall glass of "calm down," allisonmarie.

While I agree that all that shuffling doesn't do much to open a path to a different voice in the marketplace, I have to admit -- swapping Flash for Fish was an absolutely brilliant swerve. Bustos is nothing if not aware of the market he's in, which is more than can be said for some other recent entrants into the Sacramento radio wars.
 
Re: Surprise Not Only From Salem/Bustos, But Michael!

I left KSAC in late March.

I started working for a new start-up based in Boston on June 6th. The company moved me to LA on July 4th. I now work with my old mentor again.
I'm a very happy boy!

We're still in stealth mode... somewhat

MR


> >
http://sacramento.bizjournal> s.com/sacramento/stories/2005/07/25/daily29.html?jst=b_ln_hl
>
>
> Very interesting.
>
> Even more interesting, but off topic...Michael? When did
> you move to LA?
>
> -OA
>
<P ID="signature">______________
Michael Rivers
Los Angeles</P>
 
Re: Surprise Not Only From Salem/Bustos, But Michael!

> I left KSAC in late March.
>
> I started working for a new start-up based in Boston on June
> 6th. The company moved me to LA on July 4th. I now work
> with my old mentor again.
> I'm a very happy boy!
>
> We're still in stealth mode... somewhat
>
> MR

Congratulations to you, my friend. Drop me a note, OK?

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Surprise for Nevada County, too.

> >
http://sacramento.bizjournal> s.com/sacramento/stories/2005/07/25/daily29.html?jst=b_ln_hl

No mention of how Bustos plans to program KCEE but's likely
a safe bet it will simulcast one of his Spanish language
formats. At 1/2 million, he may be disappointed with the
reach. KCEE suffers badly from adjacent channel. Yes,
Marysville/Yuba City has a good size hispanic population but
Grass Valley/Nevada City much less so.

Also suggests GV will lose conservative (non-Rush) talk since
KCEE's sister AM, KTKZ, has virtually no pre-sunrise signal.
Local AM does a fair bit of local news/public affairs but
then tends to "soft" talk...Dr. Dean, etc. One local FM is
all-religion-all-the-time; the other (non-comm) is far-left
when it's not ecclectic. Very much appropriate in light of
the culture of Nevada City.
<P ID="signature">______________
Appoint a special prosecutor NOW! For any imagined offense by anybody. The trial lawyers need the work; they multiply like rats!</P>
 
> > With the addition of Salem's programming on 103.9 the
> > station at 105.5 becomes a wasted signal. Radio sucks and
> it
> > sucks more everyday! The hoarding of these
> > signals by these Supermegaconglomerates is designed to do
> > nothing but stiffle competition. The proof is presented
> > everyday simply by watching how these companies shuffle
> any
> > number of stations between themselves!!!!!
> >
> Why so angry? Please, for the sake of your health, pour
> yourself a nice tall glass of "calm down," allisonmarie.
>
> While I agree that all that shuffling doesn't do much to
> open a path to a different voice in the marketplace, I have
> to admit -- swapping Flash for Fish was an absolutely
> brilliant swerve. Bustos is nothing if not aware of the
> market he's in, which is more than can be said for some
> other recent entrants into the Sacramento radio wars.
>
First, I was perfectly calm when I wrote those words, "Angry" hardly! I'm just
calling it the way I see it. The signal from Jackson positions him well to cover the Sacramento, Elk Grove, Galt, Lodi, Stockton, Manteca, Ripon, and a bit of the Modesto market and quite a bit of the foothill communities also.
So most likely he will do very very well with the swap!

But this "I'm Hispanic" so the only kind of radio I can do is spanish of some type or another is very short sighted considering the power of some of these signals. Why are some of
these operators so afraid to take on the big companies? The 103.9 signal could
if operated as a country station give 105.1 KNCI-FM a hell of a run for their
money! If he's going to swim with the big operators he ought to have the balls
to take them on especially if he wants to make some real profit from the game!
I'll tell you why he doesn't because his real motive is to build his next mini-empire of stations and then he will most likely sell the lot to a company such
as SBS, or right back to Univision. Nothing wrong with that you gotta make the
investment to reap the profits. His company is very good at that for sure!

One more thing, all Clear Channel has to do is filp one one of their under
performing properties in Sacramento to a spanish format and they will steal all
his thunder with out even breaking a sweat. This could happen as it has in other
markets but will Clear Channel take the bet? I could see them turning up the heat on Mr. Bustos!
 
Re: Surprise for Nevada County, too.

> No mention of how Bustos plans to program KCEE but's likely
> a safe bet it will simulcast one of his Spanish language
> formats.

I'm pretty sure I heard 103.3 will simulcast the "Magia" Spanish AC format to be placed on 94.3 Jackson.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Surprise for Nevada County, too.

> > No mention of how Bustos plans to program KCEE but's
> likely
> > a safe bet it will simulcast one of his Spanish language
> > formats.
>
> I'm pretty sure I heard 103.3 will simulcast the "Magia"
> Spanish AC format to be placed on 94.3 Jackson.

All Access reported today that Bustos would simulcast "Magia" on KCEE and KSFS. Perhaps that's where you heard it.
<P ID="signature">______________


</P>
 
> One more thing, all Clear Channel has to do is filp one
> one of their under
> performing properties in Sacramento to a spanish format and
> they will steal all
> his thunder with out even breaking a sweat. This could
> happen as it has in other
> markets but will Clear Channel take the bet? I could see
> them turning up the heat on Mr. Bustos!
>

Not likely... If you could chose a Clear Channel station, which one would you suggest they flip?

-RadioEnginerd

<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
Re: Surprise for Nevada County, too.

> > > No mention of how Bustos plans to program KCEE but's
> > likely
> > > a safe bet it will simulcast one of his Spanish language
>
> > > formats.
> >
> > I'm pretty sure I heard 103.3 will simulcast the "Magia"
> > Spanish AC format to be placed on 94.3 Jackson.
>
> All Access reported today that Bustos would simulcast
> "Magia" on KCEE and KSFS. Perhaps that's where you heard
> it.
>
If they ever get done stunting with that song that is playing over and over and over and over and over for the last two days now. Hey Amador program the damn station already! What are you waiting for Hell to freeze over??? All these wasted signals, what a great way to serve the public interest? So now he is using two signals to cover the same area that the 103.9 signal already covered just fine what a short sighted thing to do!

And the same statement applies to Salem which is also using two signals to cover the same area that the 103.9 signal covers just fine! Somebody needs to
challenge these companies at renewal time. Quick hurry it is renewal time! lol
lol lol....what a waste and the hoarding of the signals continues and continues and continues! Will the madness ever end?........Stay tuned!.........lol lol..Sorry I couldn't help myself!!!! lol lol
 
> > One more thing, all Clear Channel has to do is filp one
>
> > one of their under
> > performing properties in Sacramento to a spanish format
> and
> > they will steal all
> > his thunder with out even breaking a sweat. This could
> > happen as it has in other
> > markets but will Clear Channel take the bet? I could see
> > them turning up the heat on Mr. Bustos!
> >
>
> Not likely... If you could chose a Clear Channel station,
> which one would you suggest they flip?
>
> -RadioEnginerd
>
That's a great question, as Clear Channel only has two FM stations in the market
so rather than flip one of those perhaps they should just buy out either Salem or Bustos instead! Which in the next couple of years is most likely what will
occur anyway!
 
Re: Surprise for Nevada County, too.

> > All Access reported today that Bustos would simulcast
> > "Magia" on KCEE and KSFS. Perhaps that's where you heard

Simulcasting on KCEE....a true waste of a signal given the
Hispanic population in the area it really serves.

Just for the hell of it I got up at 5 this morning and dialed
around to see what AM's are audible pre-sunrise up here in
Nevada County. Strangely weaker-than-expected signal from
KFBK (1530); Much stronger than expected (decently listenable)
from KSTE (650) and, of course, good signal from KNCO (830)
but which had no programming of interest. KTKZ (1380) barely
audible pre-sunrise and frequently tromped on by distant
signals. A couple of fair distant signals (Portland, Salt
Lake City) that faded in and out and some dismally weak
stuff from SFO and Sacramento but too noisy and weak to be
really usable.

Nothing scientific about this and no intention to DX; just
using a hang-on-the-wall bathroom radio which I feel
approximates what the average potential listener is using.
Similar to what you'd expect out of a clock radio or
"under the counter mounted" inexpensive kitchen radio.

Car radio produced slightly better results but, then, it's
a cheap factor-installed radio.

Guess I'll just have to get used to Armstrong & Getty!<P ID="signature">______________
Appoint a special prosecutor NOW! For any imagined offense by anybody. The trial lawyers need the work; they multiply like rats!</P>
 
> That's a great question, as Clear Channel only has two FM
> stations in the market
> so rather than flip one of those perhaps they should just
> buy out either Salem or Bustos instead! Which in the next
> couple of years is most likely what will
> occur anyway!
>

There you go... It's highly unlikely that either of the 2 FM properties at Clear Channel Sacramento will change formats. V101.1 has had two consecutive really good books and does well.

Y92.5 would be my pick, but again, I think that would be highly unlikely with the amount of time and energy used to re-image that station. Y is also starting to see some positive returns, so I just don't see it happening. I agree with you Allison, CC Sacramento does very well company wide, it anything, they would buy buy buy!

-RadioEnginerd<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
> > That's a great question, as Clear Channel only has two FM
> > stations in the market
> > so rather than flip one of those perhaps they should just
> > buy out either Salem or Bustos instead! Which in the next
> > couple of years is most likely what will
> > occur anyway!
> >
>
> There you go... It's highly unlikely that either of the 2 FM
> properties at Clear Channel Sacramento will change formats.
> V101.1 has had two consecutive really good books and does
> well.
>
> Y92.5 would be my pick, but again, I think that would be
> highly unlikely with the amount of time and energy used to
> re-image that station. Y is also starting to see some
> positive returns, so I just don't see it happening. I agree
> with you Allison, CC Sacramento does very well company wide,
> it anything, they would buy buy buy!
>
> -RadioEnginerd
>
I can actually stand to listen to Y-92.5 also the music is sounding like it wasn't put together by a robot brain but it most likey was. What about this
new company formed to take over the Clear Channel programmed stations from
south of the border into the San Diego market think they might take a stab at
buying any stations in the Sacramento area? What about RadioOne?
 
> so rather than flip one of those perhaps they should just
> buy out either Salem or Bustos instead! Which in the next
> couple of years is most likely what will
> occur anyway!

Bustos, maybe, but Salem rarely sells stations (swaps not counted), and hasn't completely exited a market in many years ...
<P ID="signature">______________


</P>
 
Re: Surprise for Nevada County, too.

> Just for the hell of it I got up at 5 this morning and
> dialed
> around to see what AM's are audible pre-sunrise up here in
> Nevada County. Strangely weaker-than-expected signal from
> KFBK (1530); Much stronger than expected (decently
> listenable)
> from KSTE (650) and, of course, good signal from KNCO (830)
> but which had no programming of interest.

I'm guessing you caught KFBK pre-pattern change. They tighten the pattern at night, and don't push nearly as much energy up your way before daytime. It's all about protecting on-channel WCKY/1530 Cincinnati (WCKY does the same sort of adjustment to its own pattern to protect KFBK at night).

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Surprise for Nevada County, too.

> > I'm pretty sure I heard 103.3 will simulcast the "Magia"
> > Spanish AC format to be placed on 94.3 Jackson.
>
> All Access reported today that Bustos would simulcast
> "Magia" on KCEE and KSFS. Perhaps that's where you heard
> it.

You are correct, sir! I read a buncha radio trade sites a day, and I couldn't remember if I saw it there, or in the press release put out by Salem.

103.3's not really a significant enough signal for Bustos to do anything but simulcast 94.3.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
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