> > With the addition of Salem's programming on 103.9 the
> > station at 105.5 becomes a wasted signal. Radio sucks and
> it
> > sucks more everyday! The hoarding of these
> > signals by these Supermegaconglomerates is designed to do
> > nothing but stiffle competition. The proof is presented
> > everyday simply by watching how these companies shuffle
> any
> > number of stations between themselves!!!!!
> >
> Why so angry? Please, for the sake of your health, pour
> yourself a nice tall glass of "calm down," allisonmarie.
>
> While I agree that all that shuffling doesn't do much to
> open a path to a different voice in the marketplace, I have
> to admit -- swapping Flash for Fish was an absolutely
> brilliant swerve. Bustos is nothing if not aware of the
> market he's in, which is more than can be said for some
> other recent entrants into the Sacramento radio wars.
>
First, I was perfectly calm when I wrote those words, "Angry" hardly! I'm just
calling it the way I see it. The signal from Jackson positions him well to cover the Sacramento, Elk Grove, Galt, Lodi, Stockton, Manteca, Ripon, and a bit of the Modesto market and quite a bit of the foothill communities also.
So most likely he will do very very well with the swap!
But this "I'm Hispanic" so the only kind of radio I can do is spanish of some type or another is very short sighted considering the power of some of these signals. Why are some of
these operators so afraid to take on the big companies? The 103.9 signal could
if operated as a country station give 105.1 KNCI-FM a hell of a run for their
money! If he's going to swim with the big operators he ought to have the balls
to take them on especially if he wants to make some real profit from the game!
I'll tell you why he doesn't because his real motive is to build his next mini-empire of stations and then he will most likely sell the lot to a company such
as SBS, or right back to Univision. Nothing wrong with that you gotta make the
investment to reap the profits. His company is very good at that for sure!
One more thing, all Clear Channel has to do is filp one one of their under
performing properties in Sacramento to a spanish format and they will steal all
his thunder with out even breaking a sweat. This could happen as it has in other
markets but will Clear Channel take the bet? I could see them turning up the heat on Mr. Bustos!