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Salem sells KLTY, six other CCM stations to EMF

Sammi Brie

Sammi Brie

radioinsight.com

Salem Media Group Sells Seven Stations To EMF; Repays All Debt With New Investor

Salem Media Group has announced a series of transactions that will pay off all of the company's debt including the sale of seven of their Christian AC stations to Educational Media Foundation.
radioinsight.com radioinsight.com

Here comes K-Love. Will the KLUV calls come back to DFW with it? How will CCM listeners react to having the local KLTY dismembered and replaced with national K-Love? Where will the airstaff go?
 
This is an earth shaking transaction to say the least!

It will be interesting to see how the large and very loyal audiences to KLTY in DFW and to WFSH in Atlanta react to the upcoming programming changes.

EMF will be picking up two cream puff stations in KLTY and WFSH, plus some other decent properties. This could not have possibly turned out better for EMF.
 
leethalweapon said:
Would EMF consider regional programming going forward, to capitalze on their Salem purchase, and keep some local talent?
Click to expand...
I doubt that. The EMF model is based on what works in much of the rest of the world: A national station with transmitters everywhere but no localization.

Remember, the Salem stations are commercial and for-profit. EMF has different goals and operates the stations as non-commercial. No need for local voices for commercials, endorsements, liners, remotes and promotions.
 
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
 
MarkW said:
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...
Further more, could iHeart purchase Salem's CCM intellectual property, to keep the FISH (brand) alive?
 
MarkW said:
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...
I wish they would do it....
 
MarkW said:
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...
Unless they move the Mavericks to 92.5. I don't think any NBA teams have a CCM station as their flagship radio station.
 
leethalweapon said:
Would EMF consider regional programming going forward, to capitalze on their Salem purchase, and keep some local talent?
Click to expand...

From what I’ve heard, the staff at all the Fish stations has already been told it’s gone when the transaction closes.

MarkW said:
Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...

If I had an underperforming station in Dallas or Atlanta, I would absolutely be calling the Salem personalities. Not to say anyone will actually do that, but it would look to be a smart move in both (especially Atlanta).
 
Listeners will leave 94.9 in droves. This station has been around for decades. EMF could have bought out KEGL or KZMJ...
I'd be ticked off if my local CCM were to be bought out by a national conglomerate - with the local voices yanked out too. People complain about the commercialization of Christianity - K-LOVE is a prime example.
 
MarkW said:
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...

If they did, it would have to be a format that they could duplicate in multiple major markets in order to be cost effective. Consider what they built for Rumba, and you get the picture.

They'd need a sales staff dedicated to this format, with specialists who know the market and the potential advertisers. They likely can't simply drop all their existing national spots in the format. But I bet there's a market for it, and it could potentially replace declining audiences in traditional formats such as rock and CHR.
 
crainbebo said:
Listeners will leave 94.9 in droves.
Click to expand...

Maybe. How many people can even name one personality at their favorite local station? It’s not as many as you might think.

crainbebo said:
People complain about the commercialization of Christianity - K-LOVE is a prime example.
Click to expand...

The people I know who feel that way don’t like CCM and wouldn’t have listened to KLTY in the first place. Of course, they won’t be K-Love listeners either, but EMF isn’t looking for them.
 
MarkW said:
This may sound crazy, but I'm going to ask anyway -

Would iHM be willing to consider a CCM format for one of its local properties, such as 97.1, featuring some of KLTY's soon to be displaced on-air personalities?
Click to expand...
iHeart has been dropping staff left and right. It's hard to believe with a model where most hours of any station's day is remotely voice tracked or syndicated that they will be hiring KLTY's local staff and flip to what would be the 3rd station in the format (Way FM relay KAWA, K-Love, and them in this scenario)...and a format they don't particularly have a lot of expertise in.

Part of me has always wondered if EMF ever approached Service about KKDA-FM. As the lone locally owned signal at Cedar Hill with an elderly owner, station prices free-falling and the R&B format getting crushed in PPMs, I'm surprised it and KRNB haven't finally been sold off.

The problem with any commercial station flipping to CCM is that Way FM and K-Love will be siphoning off audience ... and they have way lower expenses running a national non-commercial format.

The only option may be if a non-commercial outlet wanted to enter the space and the only option there in terms of full-market is KCBI 90.9, which does program Christian music in the day, but the rest of the time is clearing religious/preaching shows.
 
txchipk said:
Part of me has always wondered if EMF ever approached Service about KKDA-FM. As the lone locally owned signal at Cedar Hill with an elderly owner, station prices free-falling and the R&B format getting crushed in PPMs, I'm surprised it and KRNB haven't finally been sold off.
Click to expand...

I had heard Radio One was close to striking a deal to purchase Service Broadcasting, but one of Hymen’s kids had a change of heart and wanted to run the company after all. I suppose, however, that could change (or could have changed) given how use of radio is down from where it once was, and Service Broadcasting is not diversified in the least.
 
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