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Salem swaps Dallas station

J

JamzUSA

Guest
From Radio and Records:

Salem Inks Station Swap

The company is exchanging its Gospel KNIT/Dallas for James Crystal Broadcasting's Business Talk WORL/Orlando in an even swap valued at more than $6 million. KNIT was owned by Univision until last year, when Salem obtained it as part of its major station swap with that company.

The deal marks Salem's entry into Orlando, the nation's No. 39-ranked market. John Pierce & Co. was the exclusive broker for the transaction.
 
> From Radio and Records:
>
> Salem Inks Station Swap
>
> The company is exchanging its Gospel KNIT/Dallas for James
> Crystal Broadcasting's Business Talk WORL/Orlando in an even
> swap valued at more than $6 million. KNIT was owned by
> Univision until last year, when Salem obtained it as part of
> its major station swap with that company.
>
> The deal marks Salem's entry into Orlando, the nation's No.
> 39-ranked market. John Pierce & Co. was the exclusive broker
> for the transaction.
>


I thought Salem already had DFW covered so this is great for them
 
> I thought Salem already had DFW covered so this is great for
> them

So, does KNIT go Biztalk to compete against the still infant KMNY? Or something else?
 
FYI, KNIT is on 1480AM, the old home of KBOX. Too bad, they could have gone Top 40 and had a "Knit-Pick of the Week". Or catered to that profitable 75+ women demo with 'round the clock tips on KNITting. Who sells the best needles, who can crochet the fastest, tips for bad arthritis days, etc. Geritol and Deep Discount New-n-Used Caskets were just about to sign on with them.

Well, it was kinda fun for a moment, seeing former 1960's KBOX jock/PD Ken Scott (Gaines) taking back a piece of local history as part of his current VP duties at Salem. Seems like that deal just closed this past March, and they're already dumping out. Must be part of a Master Plan (yes, religious implications implied.)

Good news is, Crystal Broadcasting apparently runs only English-speaking stations, mostly talk but also ESPN-formatted and a Memories-type format on others. Maybe we'll see even MORE 1970s-style programming on the AM dial soon!

> From Radio and Records:
>
> Salem Inks Station Swap
>
> The company is exchanging its Gospel KNIT/Dallas for James
> Crystal Broadcasting's Business Talk WORL/Orlando in an even
> swap valued at more than $6 million. KNIT was owned by
> Univision until last year, when Salem obtained it as part of
> its major station swap with that company.
>
> The deal marks Salem's entry into Orlando, the nation's No.
> 39-ranked market. John Pierce & Co. was the exclusive broker
> for the transaction.
>
 
> > I thought Salem already had DFW covered so this is great
> for
> > them
>
> So, does KNIT go Biztalk to compete against the still infant
> KMNY? Or something else?
>

Good question. I don't think the market will support two, let alone one. It's a very defined demo with lots of potential if marketed and sold correctly, but other tries at biz talk here have failed. KMNY seems to have the right expectations going into this, but a corporation looking only for quick profits would be very disappointed.

We could sure stand an all-news station, but I don't think Crystal has the cash flow to make 1480 into a major player. I'd bet on moldy oldies not unlike KAAM; Crystal already has a relationship with ABC Radio, so perhaps it'll be formatted with Stardust or Memories. Maybe they'll bring back the KCMZ or KMEZ calls.
 
Re: A-ha! Mickey Miller works there

Crystal Broadcasting's WJNA-640AM in Florida is home to former KVIL morning flunkee, Mickey Miller! Maybe he'll come back to DFW and bring his old KVIL morning crew together for one more round at 1480. Surely that poor woman who couldn't ad lib and ended every bit with, "Soooooooo..." instead of a punch line, will be in fine form now and ready to work again.

> > > I thought Salem already had DFW covered so this is great
>
> > for
> > > them
> >
> > So, does KNIT go Biztalk to compete against the still
> infant
> > KMNY? Or something else?
> >
>
> Good question. I don't think the market will support two,
> let alone one. It's a very defined demo with lots of
> potential if marketed and sold correctly, but other tries at
> biz talk here have failed. KMNY seems to have the right
> expectations going into this, but a corporation looking only
> for quick profits would be very disappointed.
>
> We could sure stand an all-news station, but I don't think
> Crystal has the cash flow to make 1480 into a major player.
> I'd bet on moldy oldies not unlike KAAM; Crystal already has
> a relationship with ABC Radio, so perhaps it'll be formatted
> with Stardust or Memories. Maybe they'll bring back the
> KCMZ or KMEZ calls.
>
 
Re: A-ha! Mickey Miller works there

> Crystal Broadcasting's WJNA-640AM in Florida is home to
> former KVIL morning flunkee, Mickey Miller! Maybe he'll
> come back to DFW and bring his old KVIL morning crew
> together for one more round at 1480. Surely that poor woman
> who couldn't ad lib and ended every bit with, "Soooooooo..."
> instead of a punch line, will be in fine form now and ready
> to work again.
>
It's another wait and see approach, KNIT like "Mickey" is ran by a lonely computer in a small room. Nothing exciting. KMNY is slowly maturing with new studios almost complete, and a solid BIZRADIO network,which is also completing new studios in Dallas. So they are here to stay for the long haul. KNIT would need a lot of $$ in order to compete respectably with KMNY, but a it was said before,2 business news stations would not survive,so KNIT would be the first one to drop.
 
> From Radio and Records:
>
> Salem Inks Station Swap
>
> The company is exchanging its Gospel KNIT/Dallas for James
> Crystal Broadcasting's Business Talk WORL/Orlando in an even
> swap valued at more than $6 million. KNIT was owned by
> Univision until last year, when Salem obtained it as part of
> its major station swap with that company.
>
> The deal marks Salem's entry into Orlando, the nation's No.
> 39-ranked market. John Pierce & Co. was the exclusive broker
> for the transaction.


Wow! That will cause shock waves throughout the U.S. economy and the broadcasting industry :)
 
> > The company is exchanging its Gospel KNIT/Dallas for
> > James Crystal Broadcasting's Business Talk WORL/Orlando
> > in an even swap valued at more than $6 million.

> Wow! That will cause shock waves throughout the U.S. economy
> and the broadcasting industry :)

Yep, quite a shocker. Ah hah.

So what's to become of 1480's Southern Gospel Format? Actually
I thought it was a pretty good choice, considering where their
signal is strongest: Pleasant Grove, Mesquite, Balch Springs
and similar places.
 
Re: A-ha! Mickey Miller works there

The problem with 1480 is that it's just a lousy signal day and expecially night.

The move to the swamp years ago kinda screwed them up. With both Univision and Salem as recent owners I would expect the technical plant to be good condition...the engineering standards of both firm are excellent.

But add in all the man made interference over the years, plus being on an inefficient spot on the dial and you can't hold out much hope.

It would be nice to see another nostalgia or soft music format, even if it is from the bird.

I still remember how good KMEZ-AM sounded on my then new Sony AM stereo radio through the headphones when I first got it. They were still on Audelia then.
 
People will have to go to KKGM 1630 AM. They play a mixture of Southern Gospel Music and Teaching Programs, a smorgasboard of sorts, but it would be the only real choice for the genre. There are SG programs hither and yon, but not many and each one is relegated to weekends or Sunday mornings. I have enjoyed working in that format in the past, and if it is done right can have some success, obviously not as much as some others, but can be profitable. The strength of that format tends to be Eastern Dallas County, and especially Tarrant County.






> > The company is exchanging its Gospel KNIT/Dallas for
> > > James Crystal Broadcasting's Business Talk WORL/Orlando
> > > in an even swap valued at more than $6 million.
>
> > Wow! That will cause shock waves throughout the U.S.
> economy
> > and the broadcasting industry :)
>
> Yep, quite a shocker. Ah hah.
>
> So what's to become of 1480's Southern Gospel Format?
> Actually
> I thought it was a pretty good choice, considering where
> their
> signal is strongest: Pleasant Grove, Mesquite, Balch Springs
>
> and similar places.
>
 
I hated when the FCC added a 1630 ---

--- to the area. I meant that one of the DFW stations had to shut down. Unfortunately, DFW airport STILL hasn't figured out that they could put arrivals as well as departures on ONE station. It is a pain in the posterior when you need to pick someone up at the airport and there is a gate change at the last minute.
 
Re: I hated when the FCC added a 1630 ---

> --- to the area. I meant that one of the DFW stations had
> to shut down. Unfortunately, DFW airport STILL hasn't
> figured out that they could put arrivals as well as
> departures on ONE station. It is a pain in the posterior
> when you need to pick someone up at the airport and there is
> a gate change at the last minute.
>
They could have moved it to a new freq had they showed some smarts...but I never figured out why they had to have TWO freqs myself....oh well...noone said airlines/airports were smart outside their core operations either ;)
 
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