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Salem
- Thread starter BigJimmy
- Start date
If you had ever seen the breakouts on WNYM you would know that there is almost nothing they could offer that would get lower ratings and poorer demo's.
These are propaganda outlets. They are supported by a few legitimate popular formatted stations they own and a LOT of huckster pay-to-play stuff.
"Real" oldies would be a step up.
LCG
I don't think Salem owns any popular formatted stations any more. (just Christian preaching,
right wing talk & Christian AC stations.)
Might I suggest you simply not listen? Why all the hate?
In Salem's case, it's not about ratings and demos and ratings, it's about money. Maybe (doubtful) that they could get minimal ratings with oldies, but it wouldn't be as profitable.
Salem has several Regional Mexican stations with secular programming.
There is a niche market for those more conservative talk stations as well as for the brokered religious programming that Salem does. Their business model is based on buying for cheap prices second or third tier stations that have "defective" coverage, are AMs with low night power or rimshots. They put programming on that does not depend so much on ratings and have built a business model around that.
Either of those two options has both a revenue base and a listener base.
There is no revenue base in major markets for Danny & The Juniors, no matter how many ultra-seniors you get to listen.
In today's world, neither WFIL nor WMCA cover their metro's well and without man-made noise interference day and night.
They are definitely second tier signals, despite being on low AM channels.
As an example, the 10 mV/m of WMCA (with that level being today a bare minimum for good AM reception in dense metros) covers only about 60% of the metro population by day, and slightly less at night.
Stations like WFIL, KABC, WMCA, WIND, KILT, KHJ and such are no longer able to compete with larger AM facilities in their markets and definitely can't compete with the fuller coverage FM stations.
...and a 'BBR affiliate in Miami.
Why would one of the nation's only DA-1's have "slightly less" coverage at night?
I do not believe skywave would be an issue for the WMCA go
I want my
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At night there is an element of co-channel interference on WMCA, particularly from the Cuban station.
(I managed a DA1, 10 kw on 1140, for quite a few years and the night usable coverage was always less than the daytime)
WMCA's 5 K has better coverage than either WNYM or WADO's 50 KW facilities. If they had anything worth listening to they'd be fine. They even penetrate midtown well, although most people in the NY metro don't live in Manhattan. WMCA and WFIL protect each other. For awhile (I haven't listened to their sidebands recently) They ran Khan's Powerside which allowed them to run diminished sidebands on one side to lessen the interference to the neighboring station. WNYM (ex WWDJ, WJRZ) always had nighttime issues from their current Hackensack site on River Road. That's one of the reasons they had trouble competing against WABC back in the music days. Things haven't gotten any better. I believe when WJRZ and its predecessors transmitted from Kearny (or that area) they only ran 1K at night but again, different times.
It would be hard for WMCA to compete with the full signal AM's, let alone the FMs. The usable signal misses nearly half of the metro population... even if a different format was on. Add in the fact that the under-50 population of the US grew up with little or no habit of using AM, and you see that the current WMCA format is a good use of the facility.
On December 9th, MCA-570 and NYM-970 will move from Hasbrouck Heights to 111 Broadway, the studios recently vacated by WOR.
moving there is supposed to help WNYM & WMCA become relavant. ? early
this morning I heard a talk show on WNYM about pro wrestling.! (sunday morning).
It's appealing to the person who bought the time. It's appealing to Salem...they got paid. Maybe it's not relevant to you. So...show us how it's done. Buy the time!
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