WNYM & WMCA are VERY low rated. Moving to manhattan is supposed to help them do better ?
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Salem
- Thread starter BigJimmy
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WNYM & WMCA are VERY low rated. Moving to manhattan is supposed to help them do better ?
Those two stations do not sell by ratings. Probably half to two-thirds of the stations in every major market don't use numbers to sell, so please loose your obsession with the idea that you can't have a successful profitable station with low ratings or no ratings.
Moving the STUDIO location is simply an economic issue. It may be that being in the City makes the studios more accessible to those who buy programming and advertising and for the convenience of their sales staff.
They also may have gotten a very nice lease assumption deal for the old WOR facility.
The transmitters remain in their current locations.
Studio moves are reasonably common in the industry.
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Might want to check with those over in Dallas -- Salem's CCM formatted "KLTY" does quite well so to say Salem does not own any popular formatted stations is untrue.
When WOR moved to 111 Broadway in 2005, the city was giving tax credits for business to be in the World Trade Center area.
Don't know if that still exists, but Salem got a turn-key operation. Same for WWRL who moved from Woodside (their home since sign-on in 1926) to 333 Seventh Avenue in 2005, the recently-vacated WEVD studios.
Don't know if that still exists, but Salem got a turn-key operation. Same for WWRL who moved from Woodside (their home since sign-on in 1926) to 333 Seventh Avenue in 2005, the recently-vacated WEVD studios.
Wrong. They are businesses that exist to make money for shareholders..of which anyone can be.
More than likely it's the other way around. The pay-to-play formats are quite often a very stable source of "support"....than are the talk or music stations.
Anything else you want to spew about to show that you do not understand this business?
Oh please, save the smokescreen garbage for someone else.
Salem is openly right-wing with long ties to the reactionary wing of the gop.
You seem a bit deficient in reading comprehension. I'll assume that is intentional.
Salem's talk programming consists of two basic formats: Right wing and Christian preaching.
Their two local outlets have daypart numbers in the low hundreds. The spot rates are often lower than the ethnic outlets that Artur Liu's hosts/producers get.
Their talk O&O's exist to proffer a right-wing agenda. Their secular programmed stations exist to support that agenda.
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FredLeonard
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Maybe some companies, not Salem Communications. Their corporate mission specifically mentions "Christian and family themes and conservative values." The company was founded by two guys out of Bob Jones University, the school that does not allow interracial dating on Bible grounds, the school too restrictive for Billy Graham (who transferred out).
And then there's Clear Channel, controlled by Mitt's Bain Capital. They backed Cumulus, too.
One per centers on the right spew right-wing "propaganda" - and only right-wing - and say it's "just business." Sort of like how the Mafia hit man says it's "just business" before they shoot somebody. It's funny how these people haven't figured out there are all sorts of people out in the listening audience who are not tea-baggers or religious fundamentalists, who buy things and consume things, but these mega-broadcasters have never figured out they could make money for the shareholders targeting them.
Anything else to show that you lie?
AMEN to that!
Salem has a business model that says that profit can be made by serving the segment of the audience with conservative values. In that it is no different than mutual funds that pursue profit without violating the Muslim principals of lending money, or other funds that do not invest in companies that provide products of services that are in opposition with the dogma of the Catholic faith. In other words, a preference for making a profit while at the same time supporting their belief system.
And, for the most part, it is on second or third tier stations that they have purchased for very reasonable prices. With their generally more niche programming, they make a profit from their endeavors because they serve and audience that no full signal, larger broadcast entity is likely to pursue.
So? They have a model that works. Salem, unlike some of their larger brethren, is profitable, makes its limited debt service nicely and has an ongoing business model. They have probably the most impressive digital presence of any group broadcaster, too.
No, the stations, all of them, exist to make money. And they do... by serving a relatively uncrowded sector. They don't have enough "big" secular stations to support the conservative stations and the religious stations.
Romney has not been part of Bain management for nearly a decade an a half.
[/QUOTE]It's funny how these people haven't figured out there are all sorts of people out in the listening audience who are not tea-baggers or religious fundamentalists, who buy things and consume things, but these mega-broadcasters have never figured out they could make money for the shareholders targeting them.[/QUOTE]
That's unlikely. The Salem properties, for the most part, are second and even third tier properties that can't compete in the general market. They have developed a business model consistent with the values of a segment of the population and are serving, profitably, that group.
Very, very few of the Salem properties could be contenders for "general market" format success as they have limited coverage and will always be beaten by stations with full coverage. Although some of the properties, like WIND or WMCA come close to being full market signals... the fact is that they are not.
This is really no different than a broadcast group of a particular ethnicity deciding to serve members of the community of the same ethnicity. They may not get high ratings, but they have a way to make a limited signal facility profitable.
I get the impression you don't know how radio works in the real world.
Because you didn't understand the post that you are responding to.
His/her post was "so what?"
They cater to an audience, right-wing, conservative Evangelical Christians, in a number of ways. Talk, lease, web, print, etc. This works for them. And having that audience allows them to create revenue. As David Eduardo pointed out, this is similar to ethnic programmers.
I'm sure the classical station has ties to the local orchestra. I'm sure the Portuguese station has ties to the Portugese community. So what?
Does the Rock stations have an "agenda" too? Sure! To get all rockers to know about their station and listen.
Now, I can see if you are a Lefty, with no understanding of the radio biz, these facts would bother you.
BTW...my mother doesn't like the Rock station either (or their 'agenda').
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