The rebuttal to alternative rock in New York is simply the advertizers don't want the demo. What is wrong with the rock demo. IE what are the objections to the modern rock demo? I'm trying to get my head around the logic.
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Sales and ads guys - A rock question
- Thread starter Brooklyndon
- Start date
Brooklyndon said:
"Rock" is a kind of music, not a demo. Demos are age, sex, ethnicity, geographic location. Not taste.
Rock attracts a salable demo, but the sum of rock formats is way off in recent years and stations prefer to go to formats that are not on the decline.
Right, so now its stations, not sales guys responsible for no rock.
Look, and maybe there are no competant sales guys in here, but any salesman worth anything forces his leads to give him a reasoning, and so he can rebut. So, I will ask once again, what is the reasoning advertizers give for saying "No we will not buy your time!" on a rock station.
The fact that rock is a format on decline is complete bs and a cop out, and if that rock were on decline really were the case, how come all the ipod campaign, car campaigns, and other tv spots have rock, indie rock at that, songs in their backgrounds? Advertizers know rock is cool. It sounds to me like no one in radio knows how to sell.
Once again, sales guys. Give me objections to rock, not rock is on decline when clearly rock is still very cool and sexy (jaguar, volkswagen, ipod all agree).
Look, and maybe there are no competant sales guys in here, but any salesman worth anything forces his leads to give him a reasoning, and so he can rebut. So, I will ask once again, what is the reasoning advertizers give for saying "No we will not buy your time!" on a rock station.
The fact that rock is a format on decline is complete bs and a cop out, and if that rock were on decline really were the case, how come all the ipod campaign, car campaigns, and other tv spots have rock, indie rock at that, songs in their backgrounds? Advertizers know rock is cool. It sounds to me like no one in radio knows how to sell.
Once again, sales guys. Give me objections to rock, not rock is on decline when clearly rock is still very cool and sexy (jaguar, volkswagen, ipod all agree).
Brooklyndon said:
Blame it on the salesmen, or the programmers. 92.3 K-Rock was the most bland, timid excuse for a rock station I had ever heard in my life. They only played the biggest hits, over and over again, and nothing else. It's hard for anyone to get passionate about something as boring as this station was. I wouldn't listen even if it was the only option - I would go with my CD collection, satellite radio or an iPod instead.
I would love to see someone other than CBS or Clear Channel (neither of whom know a damn thing about the format) to take a stab at Modern Rock in NYC. There are a couple of sinking ships (WQCD, WKTU) where a format like this could definitely work. It's too bad that people look at K-Rock as the be all & end all of the format, with the notion that if it failed, so would any other station with that format. Give the city a real Alternative, and people will listen ... salesmen will have something they can get behind as well.
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