I've always thought that Salt Lake was a really good radio market. After all, with this level of competition, you have to be pretty good to make it. Frankly, it's always been more interesting than Denver (which isn't a bad market either).
The article does an excellent job of highlighting the market's heritage as a great alternative market - which goes back (at least) to the early 1980s. I still have an (unscoped) aircheck of Biff Raff doing his thing on KCGL from one evening in December of 1984. Great music and a great snapshot in time.
Of course, a bit of that music lives on today in the music of 101.9 The End and My 99.5. Salt Lake is one of the very few markets where you can still hear Depeche Mode, The Cure and Tears for Fears on a daily basis. And I look forward to it with every visit (and liked it when I lived there too).