I'll never understand the hate on Sam Malone here, or of Roula & Ryan. They're perfectly representative of modern mainstream culture. (much more so than some of the characters you're pining for) They're completely talented, and perfectly relatable to their audience. Maybe you and I are not the target. So what? They have talent or they wouldnt be there.
As a non-morning dayparter, I can sit around and whine about how much more money they make than I do, or I can get to work, aircheck, demo, and start networking. This is America, and I got this far.
Personally I have little desire to have to watch & discuss American Idol, and talk to soccer moms, and not offend anyone, and have to listen to consultants, and rub elbows with all the suits & wannabes, and sit in strategy sessions, and get up at 3am, and have a co-host who may be a b****, and deal w/ all the scrutiny. Morning show hosts have talents you havent even imagined. I dont know if I would ever be up to it.
Im GLAD they pay these guys. This is the last piece of evidence that corporate owners understand the value of US. This helps them to understand the basic premise that PEOPLE relate to PEOPLE. Thank God they get in bidding wars over guys like Sam. (who happens to be pretty darn nice off the air) This is good for all jocks.
The realization that people will listen to a station for someone they relate to & believe, and that by promoting a jock, putting his/her face on that billboard or tv spot will raise their profile value, and thus raise their value to your station, (i.e. --- people actually show up to your remotes/promotions) which in turn makes them more profitable---- this concept is good for ALL OF US. This will keep us working. This will feed our kids.
Those of you who are not working in the biz, this concept will ensure that your favorite station doesnt become a pointless jukebox.