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Same shows on all stations

B

bdogcali

Now obviously this would suck, but doesn't it make more sense for these mega companies who own all these radio stations, like clear channel for example, have ALL shows be syndicated? Have a brand like "wild" or what ever, (which I believe they have "wild" branded stations all over the country) and syndicate shows all day long. I'm thinking maybe there is a law against it? Cause other wise you'd think this would make the most sense, so that you have only 1 radio personality for several stations. Broadcast TV stations (with obvious exceptions for news, and shows like "eye on the bay") don't make different sitcoms for each market.

Believe me, I don't want this to happen. Just thought it would be interesting to throw this out there, and see what you all think.
 
In many ways they (large companies such as CC) have tried this with voice tracked talent. However, as cliche as this sounds, one of the key reasons radio continues to survive is through localism. Very few talent have demonstrated an ability to connect with audience outside their local market.
 
content said:
In many ways they (large companies such as CC) have tried this with voice tracked talent. However, as cliche as this sounds, one of the key reasons radio continues to survive is through localism. Very few talent have demonstrated an ability to connect with audience outside their local market.
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Interestingly, it is the US (and neighbor Canada) who are the exceptions in not having networked national radio shows. Throughout Euruope, the major broadcasters broadcast nationally and simultaneously on many frequencies (in fact, RDS was invented to help radios automatically find new signals of the net a listener was tuned into even as tey moved around). Germany, France, Italy, Spain, Hungary, etc., all have national stations.

In some places, it is very had to run a local station, in fact. Metromedia tried to do a local news and talk station in Berlin, and lost huge amounts of money for several years until they had to sell it... nobody had bothered to tell them that advertising was not bought in Germany on a local basis!

Localism is being engaging. Good talent can be engaging on more than one transmitter at a time.
 
Interestingly, it is the US (and neighbor Canada) who are the exceptions in not having networked national radio shows. Throughout Euruope, the major broadcasters broadcast nationally and simultaneously on many frequencies (in fact, RDS was invented to help radios automatically find new signals of the net a listener was tuned into even as tey moved around). Germany, France, Italy, Spain, Hungary, etc., all have national stations.

In some places, it is very had to run a local station, in fact. Metromedia tried to do a local news and talk station in Berlin, and lost huge amounts of money for several years until they had to sell it... nobody had bothered to tell them that advertising was not bought in Germany on a local basis!

Localism is being engaging. Good talent can be engaging on more than one transmitter at a time.
Click to expand...

You worded that perfectly, as I tried to think of how to word it. ha ha... I've heard it is common all over Europe, but I've personally experienced it in Portugal with their "Cidade FM" network. Very interesting, and very entertaining. I still listen online on occassion.
 
Correct me if I am wrong, but if we had the SAME shows on ALL Stations, then why would we need different frequencies? Every station would be the same! Almost like living under Communist rule! That would be bad....bad! ;D
 
I agree David, great talent can be heard on more than one frequency, but localism was what used to define radio (and still does in smaller markets).

Localism and voice tracking each have their goods and evils.
 
Steve Mitchell said:
I agree David, great talent can be heard on more than one frequency, but localism was what used to define radio (and still does in smaller markets).
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Acctually, for most of radio's "glory years" through the 50's, most stations were networked and the biggest shows, like TV today, were national.
 
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