San Antonio PPM August 2012

[recto101]

http://ratings.****************/cgi-bin/rol.exe/arb059

#28 San Antonio
August 2012 Portable People Meter (Updated: 09-06-12)
Radio Ratings for Arbitron Subscribing Stations
12+ Population: 1,800,200 (Black: 117,200) (Hispanic: 943,200)
Surveyed: Continuously

Station May 12 Jun 12 Jul 12 Aug 12 Format Owner
KAJA-FM 8.1 7.5 8.1 9.0 Country Clear Channel Radio
KBBT-FM 6.7 6.7 6.5 6.5 Rhythmic CHR Univision Local Media Inc.
KCYY-FM 6.2 6.3 6.5 6.4 Country Cox Radio Inc.
KONO-FM 6.0 5.4 6.4 6.0 Classic Hits Cox Radio Inc.
KXXM-FM 6.0 6.5 6.7 5.9 CHR Clear Channel Radio
KROM-FM 5.5 5.7 5.8 5.4 Regional Mexican Univision Local Media Inc.
KJXK-FM 3.4 4.1 4.8 5.3 Variety Hits BMP Radio

 

[willdav713]

KONO needs a competitor.

 

[FrostyLiver]

KONO needs a competitor.

So does KJ.

Seriously though, are you kidding me? a NINE POINT OH?

 

[davideduardo]

KONO needs a competitor.

The problem with that is a competitor would have the job of fragmenting a heritage station, and would end up, generally, with less than half the 25-54 share of the leader.

So, after losing whatever share it has now, a competitor loses tons of money while it battles KONO, and then gets a 2.5 while KONO drops to about a 4 in the demo... that makes KONO less-than-10th in the demo, and the new contender less than 15th.

Offhand, I can't recall a PPM market with two classic hits stations... that's probable due to the same reasoning I'm suggesting.

 

[willdav713]

KONO needs a competitor.

The problem with that is a competitor would have the job of fragmenting a heritage station, and would end up, generally, with less than half the 25-54 share of the leader.

So, after losing whatever share it has now, a competitor loses tons of money while it battles KONO, and then gets a 2.5 while KONO drops to about a 4 in the demo... that makes KONO less-than-10th in the demo, and the new contender less than 15th.

Offhand, I can't recall a PPM market with two classic hits stations... that's probable due to the same reasoning I'm suggesting.

San Antonio is a PPM Market with 2 Classic Rock stations, 2 1/2 if you count Jack and KISS. I can see Clear Channel do it for AM 760 but it might hurt KZEP's numbers, since Sports stations have been flipping en mass this year all over the country. They would wait until KTKX flips, I'm sure. Or the could simulcast KZEP again on AM, I doubt it.

KTKR has been sports for almost 20 years on a decent AM signal. Doesn't WOAI-AM have a bigger slice of the listening pie than KTKR?

I think another point to consider is how is the music programmed to make them stand out. If both play the same songs over and over to where their doesn't seem a difference between the two (i.e. Both playlists are narrow, or one is narrower than the other like with now defunct Jammin 94.1) I kind of wonder what would happen if San Antonio had San Antonio's Greatest Hits on 102.7 which fed into Scott Shannon's satellite and KONO 101.1 how the 2 stations would compare instead of Jack-FM which is now adding more Classic Hits tunes to it's library since I last listened to 102.7 two weeks ago.

 

[willdav713]

KONO needs a competitor.

So does KJ.

Seriously though, are you kidding me? a NINE POINT OH?

KKYX-680 AM and 106.7 FM, Country Gold.

The New Y-100 Fresh Country First!!!

 

[Kent]

I kind of wonder what would happen if San Antonio had San Antonio's Greatest Hits on 102.7 which fed into Scott Shannon's satellite and KONO 101.1 how the 2 stations would compare instead of Jack-FM which is now adding more Classic Hits tunes to it's library since I last listened to 102.7 two weeks ago.

What would happen? Nothing good! Jack's been trending up for months. I can't see it changing unless it gets sold to a religious or Spanish-language broadcaster. Anyone who'd come in and flip it right now would be an absolute fool.

 

[willdav713]

I kind of wonder what would happen if San Antonio had San Antonio's Greatest Hits on 102.7 which fed into Scott Shannon's satellite and KONO 101.1 how the 2 stations would compare instead of Jack-FM which is now adding more Classic Hits tunes to it's library since I last listened to 102.7 two weeks ago.

What would happen? Nothing good! Jack's been trending up for months. I can't see it changing unless it gets sold to a religious or Spanish-language broadcaster. Anyone who'd come in and flip it right now would be an absolute fool.

And it will be sold. By next year. Question is who will buy it, let's say for arguments sake Clear Channel sells 92.5 to EMF, and purchases 102.7 Sure they might keep Jack, but KONO is surpassing them in the ratings, KJXK is in the bottom five.

But they also could flip it to All Comedy the station 92.5 is supposed to flip to. That would drive away Emmis numbers on 102.7 for the folks that live in San Marcos, but at the same time increase Bob's which I think does Variety Hits better than Jack.
That would be interesting.

2013 will interesting, indeed.

 

[Kent]

And it will be sold. By next year. Question is who will buy it, let's say for arguments sake Clear Channel sells 92.5 to EMF, and purchases 102.7 Sure they might keep Jack, but KONO is surpassing them in the ratings, KJXK is in the bottom five.

Most likely it will be sold. Your guess is as good as mine as to who'd be the buyer. However, even if Clear Channel bought it, I can't see them flipping it. While Jack does somewhat compete with KONO, it's not really direct competition as its audience is slightly younger. Jack's beaten KONO in the money demos several times, and it used to have higher ratings in the money demos than the 6+ ratings suggest. I can't imagine even Clear Channel wanting to walk away from that.

But they also could flip it to All Comedy the station 92.5 is supposed to flip to. That would drive away Emmis numbers on 102.7 for the folks that live in San Marcos, but at the same time increase Bob's which I think does Variety Hits better than Jack.
That would be interesting.
2013 will interesting, indeed.

There's no chance Clear Channel would flip Jack to all-Comedy if they bought it. The general theory from radio programmers is that all-Comedy is best meant for a smaller stick or a rimshot.

 

[davideduardo]

Offhand, I can't recall a PPM market with two classic hits stations... that's probable due to the same reasoning I'm suggesting.

San Antonio is a PPM Market with 2 Classic Rock stations, 2 1/2 if you count Jack and KISS.

But "classic rock" is not "classic hits." Classic rock is old AOR music, while classic hits is 70's based CHR gold just like "oldies" is 60's based Top 40 gold.