San Diego Arbitron Radio Ratings: Holiday 2011

[pjc1961]

http://www.radio-info.com/markets/san-diego

Publicly released Persons age 6+ overall rankings for the Holiday 2011 survey period covering Thu. 12/8/11 - Wed. 1/4/12.

The next survey period will be for January 2012 covering Thu. 1/5/12 - Wed. 2/1/12 with the report release date of Tue. 2/21/12.

 

[Radio3787]

Most stations seemed up across the board. Good news for FM 94/9. Ouch for Sophie. What happened there? KOGO on 95.7 FM doesn't seem to have many listeners either.

 

[GeorgeJ.]

KPBS beats KOGO and KFMB combined? Crap.

 

[DoctorWu]

Well, remember, it's just 6+. The reason there is so much data in ARBs is so that everyone can be #1 somewhere...

--Doc

 

[radio-darn]

Well, remember, it's just 6+. The reason there is so much data in ARBs is so that everyone can be #1 somewhere...

--Doc

Well considering that KPBS, KOGO and KFMB must have about zero under-16 listenership, it seems like KPBS is doing okay.

 

[davideduardo]

Well considering that KPBS, KOGO and KFMB must have about zero under-16 listenership, it seems like KPBS is doing okay.

Yes, in 25-54, the way commercial radio is judged, they are 10th. In 18+ they are third, with only KYXY and KSON ahead of them.

 

[uncamark]

Well considering that KPBS, KOGO and KFMB must have about zero under-16 listenership, it seems like KPBS is doing okay.

Yes, in 25-54, the way commercial radio is judged, they are 10th. In 18+ they are third, with only KYXY and KSON ahead of them.

If anything, the PPMs, by taking non-coms out from behind the curtain, have proved that NPR news-talk can be very competitive in many markets (although, interestingly enough, not in the Big 3 markets of NY, LA and Chicago). However, a lot of that audience listens to "Morning Edition" and then goes elsewhere for the rest of the day, whether the station's offering news-talk or the usual suspect music formats of classical, jazz or AAA. If an NPR news-talker can get the audience back for "All Things Considered" in afternoon drive, it's a lot better for them.