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San Diego Arbitron Radio Ratings: May 2013

P

pjc1961

San Diego: http://ratings.****************/cgi-bin/rol.exe/arb063

Overall age 6+ publicly released data is for the May 2013 survey period covering Thu. 4/25/13-Wed. 5/22/13.
Next survey period will be June 2013 (covering Thu. 5/23/13-Wed. 6/19/13) with the data release date being Wed. 7/10/13
(delayed one day due to Independence Day).
 
Some questions about the ratings, the market and its demographics (especially when comparing SD to LA and other major markets across the West):
* KSON continues to dominate. What makes San Diego such a welcoming market for country?
* KPBS remains in the top 5. Why does public radio succeed in San Diego to such a degree? Counterbalance them with KOGO, who could be so much higher if they programmed a more compelling station
* Surprised to see 91X behind 94.9. I thought that with this being 91X's 30th anniversary year, they would see a boost in their numbers. 94.9 has backed off (sadly) being as adventurous as before
* KIFM continues to slide. I wish they would add back some smooth jazz - KIFM and Art Good were the soundtrack of the easy-going and laid-back San Diego lifestyle for much of the last nearly three decades
* KCBQ is completely absent from the list. At one point that would have been unthinkable
 
David at USC said:
Some questions about the ratings, the market and its demographics (especially when comparing SD to LA and other major markets across the West):
* KSON continues to dominate. What makes San Diego such a welcoming market for country?
* KPBS remains in the top 5. Why does public radio succeed in San Diego to such a degree? Counterbalance them with KOGO, who could be so much higher if they programmed a more compelling station
* Surprised to see 91X behind 94.9. I thought that with this being 91X's 30th anniversary year, they would see a boost in their numbers. 94.9 has backed off (sadly) being as adventurous as before
* KIFM continues to slide. I wish they would add back some smooth jazz - KIFM and Art Good were the soundtrack of the easy-going and laid-back San Diego lifestyle for much of the last nearly three decades
* KCBQ is completely absent from the list. At one point that would have been unthinkable
Click to expand...

94/9 is beating 91X because they are playing familiar hit songs for the first time in a decade... what a concept.
 
theharleyshow said:
David at USC said:
* KSON continues to dominate. What makes San Diego such a welcoming market for country?
Click to expand...

Ever been to East County?
Click to expand...

Or North County?

If you're an actual adult who isn't into KYXY shmaltz, Jack the Jukebox, oldies or the latest iteration of pretentious rock by the likes of Fun, modern country is where you'll find fresh new music that actually rocks. It's not the old Buck Owens, Tom T. Hall, George Jones country and it often gets criticized for not being "real" country music, but it with its roots in country, rock and pop it reaches across a lot of classes. Don't forget too that while it's got the classic themes of loneliness and love gone bad, country music too has always been more than willing to harmonize about having fun and raising hell (there's a reason rockabilly icon Mojo Nixon now hosts a country show).

And really, if it was just alleged East County rednecks listening, KSON would not be doing as well as it is. Look at how the format is doing in some places that don't come to mind when you think "country":

In Boston country is number 2 in 6+ ratings - in Chicago it's number 5 - in Seattle it's number 2 - in Detroit it's number 4 - in Minneapolis-St. Paul it's number 5. New York as of January has its first country station in something like 15 years. It has been showing steady growth each month in the PPM's.

Country has consistently been cited as the most popular radio format in the country (sometimes beaten by talk, but not for long).
 
In_Tulsa said:
I bet another station will flip to a country format soon. Hold on "San Diego's Best NEW Country" is coming!
Click to expand...

What often happens is that the challenger gets a lower share, and is not viable. And the leader gets a reduced share, and is less viable. Adding new stations in an identical format generally does not grow the genre significantly... it's 80% or better duplication, and less than 20% growth in my experience.

If the two stations split the audience, neither of them turns out to be significantly viable... instead of one #1 station, you have two stations around 10th or 12th that don't make much money.
 
Can we Kiss KISS-FM goodbye yet? Mixing Rihanna and Jay Z recurrents with Bananarama and Michael Jackson oldies doesn't work. What genius came up with that idea? ???
 
Radio3787 said:
Can we Kiss KISS-FM goodbye yet? Mixing Rihanna and Jay Z recurrents with Bananarama and Michael Jackson oldies doesn't work. What genius came up with that idea? ???
Click to expand...

I think one of the forum's members elsewhere explained the KIIS 1.4 and the KOGO 2.5 as being due to the fact they don't get a government subsidy like KPBS-FM does. It has nothing to do with bad management decisions.
 
The "country" played by Mojo Nixon has a lot more edge than anything on KSON. Not exactly apples to apples.
 
David at USC said:
Some questions about the ratings, the market and its demographics (especially when comparing SD to LA and other major markets across the West):
* KSON continues to dominate. What makes San Diego such a welcoming market for country?
* KPBS remains in the top 5. Why does public radio succeed in San Diego to such a degree? Counterbalance them with KOGO, who could be so much higher if they programmed a more compelling station
* Surprised to see 91X behind 94.9. I thought that with this being 91X's 30th anniversary year, they would see a boost in their numbers. 94.9 has backed off (sadly) being as adventurous as before
* KIFM continues to slide. I wish they would add back some smooth jazz - KIFM and Art Good were the soundtrack of the easy-going and laid-back San Diego lifestyle for much of the last nearly three decades
* KCBQ is completely absent from the list. At one point that would have been unthinkable


As one who loves visiting San Diego every spring and fall, I was disappointed the past two visits to notice that KIFM has phased out the smooth jazz...It always was a great sounding station. But smooth jazz seems to do well not far away in Palm Springs.
Click to expand...
 
lets bring back country cousin to its old freq of 103.7...some may remember it as Z 103...no one who has tried country can beat kson
 
As one who loves visiting San Diego every spring and fall, I was disappointed the past two visits to notice that KIFM has phased out the smooth jazz...It always was a great sounding station. But smooth jazz seems to do well not far away in Palm Springs.
Click to expand...
San Diego has a little bit different of a demo than Palm Springs.... By about 40 years of age!
 
Radio3787 said:
As one who loves visiting San Diego every spring and fall, I was disappointed the past two visits to notice that KIFM has phased out the smooth jazz...It always was a great sounding station. But smooth jazz seems to do well not far away in Palm Springs.
Click to expand...
San Diego has a little bit different of a demo than Palm Springs.... By about 40 years of age!
Click to expand...

There is actually less than 10 years difference in the average age in the San Diego and the Palm Springs markets. Palm Springs is 52% Hispanic, and the "snow birds" are not all permanent residents of the market.

KJZZ is 14th in 35-64, so any effect of older demos is not seen positively. It's 13th in billings, and was off 40% between 2011 and 2012.
 
Radioresearcher said:
David at USC said:
Some questions about the ratings, the market and its demographics (especially when comparing SD to LA and other major markets across the West):
* KSON continues to dominate. What makes San Diego such a welcoming market for country?
* KPBS remains in the top 5. Why does public radio succeed in San Diego to such a degree? Counterbalance them with KOGO, who could be so much higher if they programmed a more compelling station
* Surprised to see 91X behind 94.9. I thought that with this being 91X's 30th anniversary year, they would see a boost in their numbers. 94.9 has backed off (sadly) being as adventurous as before
* KIFM continues to slide. I wish they would add back some smooth jazz - KIFM and Art Good were the soundtrack of the easy-going and laid-back San Diego lifestyle for much of the last nearly three decades
* KCBQ is completely absent from the list. At one point that would have been unthinkable
Click to expand...

94/9 is beating 91X because they are playing familiar hit songs for the first time in a decade... what a concept.
Click to expand...

KSON is #1 6+ but has recently been out of the top 10 25-54 where it matters...
 
Radioresearcher said:
KSON is #1 6+ but has recently been out of the top 10 25-54 where it matters...
Click to expand...

What is interesting is seeing KSON bounce from 3rd to 12th from one book to the next. They have been doing those bounces for many months now.

I think it points out the strange sample for the PPM in San Diego*. There are huge wobbles in DDIs in different cells and we've even seen total Spanish language FM shares go up and down as much as 25% from week to week.

* Stranger, even, than Phoenix
 
--Notice KFMB outperforming KOGO by a sizable margin in the Talk Radio competition. KFMB is tied for #10 while KOGO is #20! Until recently, KOGO always did better than KFMB. I wonder if losing its FM simulcast confused too many listeners.
--Funny to see XHRM and KIFM tied for 12th place. With the addition of KSSX, San Diego now has three Rhythmic AC/Gold stations. That may be one too many. When it was just XHRM and KIFM, after its evolution from Smooth Jazz, they both were top 10. Of course, it looks like Clear Channel is committed to KSSX, hiring a new PD and bringing Shelly Wade over from New York.
--KPRI is certainly bouncing around a lot. It spent years being an underperformer, although I'd guess they, as other Adult Alternative stations, do pretty well in Men 25-54. Then last year, KPRI shot up to the top 10. Now they're back down to a tie for #17.
--We can no longer see how many San Diego listeners are pulling in KFI, KNX or other Los Angeles radio stations. Arbitron no longer lists out of market stations for public consumption.
--Arbitron still lists 91X as XETRA-FM. But I notice on Fred Cantu's Mexican radio website, he lists it now as XHTRA. I wonder which is right? Mexican FMs and TVs usually start with XH call letters. But if they borrow the call letters of their co-owned AM counterpart, they can keep the XE call letters. (XEW-TV, XEX-FM) Since 690 XETRA is no longer co-owned with 91X and changed its call letters to XEWW, did 91X also change its call letters?
 
Gregg said:
--Arbitron still lists 91X as XETRA-FM. But I notice on Fred Cantu's Mexican radio website, he lists it now as XHTRA.
Click to expand...

Arbitron does not accept 5-letter calls, so in the "pure" Arbitron data, they surpress the second letter in 5 letter calls. XHABC becomes XABC. And 91X is listed as XTRA.

It's the newsletter or website that publishes the public data that completes the calls, inserts format names and owners and such.
 
Who is he? Why is KPBS listed as being owned by him. It can't be true, isn't the licenseholder the local state university?
 
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