Some random thoughts about the January San Diego ratings...
--XETRA-FM is the big winner here. In the December book, 91X was behind KBZT. Now it's all the way up to #7 while KBZT is down to #18. San Diego and LA may be the only big markets with a battle between two Alternative stations.
--It's good to be AC. KYXY is #1 and Hot AC KMYI is #3. But maybe Modern AC is too crazy for the office. KSCF is only #16.
--XHRM is #4. I've said it before that I don't think there's another market where Rhythmic Oldies is in the Top 5. In fact, the format is not present in most markets.
--KIFM is still in the top 10 but just barely. Meanwhile KTWV has figured out how to do Smooth AC and Jazz in Los Angeles, always in the Top 10 and usually Top 5 among 25-54 women. Maybe KIFM should be copying KTWV more closely, considering how alike these two markets are.
--Talk continues to struggle in markets with People Meters. KOGO, which sometimes hit #1 in diary days, is now at #6. KFI is tied for #18, KFMB is down to #22 and Salem talker KCBQ is tied for #35.
--Not a good book for Classic Rock KGB, tied for #13 and Jack-formatted KFMB-FM, which tied for #10.
--The highest ranking Spanish language station is tied for #13, KLNV.
--Classical gets a full one share on 104.9 XHLNC, even though the signal is not easy to get, wedged between 104.5 XHLTN and 105.3 KIOZ. This may be XHLNC's best numbers. I can remember when 94.1 was commercial Classical KFSD, soemtimes in the Top 10.
--I can also remeber when AM 690 was The Mighty 690, XETRA, a Top 40 station, one of San Diego's highest rated AM stations. I'm not sure if they're even encoding their signal now. 690 XEWW failed to show in this book as it runs mostly talk shows from XEW Mexico CIty.
--The other Mexican powerhouse AM, Padres flagship 1090 XEPRS, is tied for #13. 1360 KLSD Fox Sports, is tied for #35. (Consider returning to Progressive Talk?) And ESPN affiliate XEPE 1700 is tied for #43, lower than LA sports station KLAC.
Gregg
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