Re: Let's be a bit nicer/professional...
> I am very glad that you responded. You've said some very
> interesting things about the Jack/Star controversy. Let me
> address them accordingly. Also, do know that I respect your
> opinion:
>
> > > > What is Tracy Johnson at KFMB-FM smokin these days?
> > > >
> > > I don't think Tracy smokes at all.
> >
> > You didn't pick up on the facetiousness of the original
> > comment...someone had to be totally out of their mind to
> put
> > something like what they have on the air. Being that you
> are
> > in academia there is a bit of "smokin'" going around. And
>
> > we're not talking about the song.
>
> While you may have been trying to be "facetious" (as you put
> it), it is highly illogical to say that "because a few
> people did something, or belong to some group, than all or
> most of those in that group probably partake in the same
> activity." Just like it is unfair to say that "because some
> professor out there became famous for smoking dope, most in
> academia partake in smoking dope," it is just as illogical
> to say the same about dj's. I have heard testimonials about
> the days of KCBQ, but you know, the entire time I worked in
> radio, I did not see one person do drugs. I am not saying
> that it does not happen. However, I highly doubt that anyone
> in the KFMB management is smokin anything. Many companies
> (like Midwest) require drug tests today.
Dude...it was a figure of speech indicating that there was not a lot of clear thinking which went into the ad....in my professional view....nothing more...nothing less.
> The Jack Monkey commericals have been available on the
> 1007JackFM.com website right here:
>
http://www.1007jackfm.com/about/ , and I think they are
> pretty darn cool (and do not be tempted to say that because
> I like them that means I do not belong in radio). And, I
Why would I say that, pray tell?
> listen to 100.7 Jack FM frequently online, just as I do to
> Star94.1. Also, consultants rarely live in the markets of
> the stations they are consulting. That's what ISDN listening
> lines are for. There is ZERO reason why I can not comment on
> it. And until KM comes on and says that I can't be on the
> San Diego board, I'll continue to do so.
>
> In fact, I have
> > spoken to a couple of moles at KFMB in Kearny Mesa and
> they
> > too are dumbfounded with the ads.
>
> Well, just because a couple of employees or production
> professionals like yourself dislike the ads, does not mean
> that they are bad. If I had a penny for every time a station
> I worked for did someting that I disagreed with, I'd own
> Clear-channel myself. But you know what? They always knew
> something that I did not know (market research, etc). And
> just because I disagreed, did not for a moment mean that I
> was right.
It was a general comment...and impression which was related to me by people on the inside....nothing more...nothing less.
>
> >
> > > I find your post a small bit disrespectful. Also, I
> don't
> > > know where you get the calim about them taking a major
> hit
> >
> > > in the "ratings," since we can not talk about here, and
> > only
> > > 12+ would be available, which are not representative of
> > Jack
> > > FM, and like I said, too early to tell, since the
> station
> > > has only been Jack since May or July.
> >
> > I viewed the relative published ratings on Radio and
> Records
> > website and they are down from one year ago.
> >
>
> Two things about this:
> 1. As far as I know, only the 12+ numbers are available on
> RR. So if that is all you are basing it on, that is not good
> enough.
>
> 2. Jack has not been on the air for a year, so how can you
> compare the two? Would it not take a full year of books of
> Jack in order to make any comparison at all?
I looked at how the statistics seemed to be trending based on my impression.
>
> > > However, I do agree with you that Midwest Television
> > > probably did pressure the move to Jack. But please,
> let's
> > > wait. Jack FM is consulted by some pretty smart people,
> > and
> > > 100.7 too. I would not dare to second guess what they
> are
> > > planning.
> >
> > Consultants mess up big time all the time.
>
> They sure do. Whatever happened to Jammin' Oldies? And what
> station in San Diego is playing "Hot Hits?" But there are
> other consultants who do a great job. CJ and the other
> consultants for Jack FM in the U.S. seem to be pretty
> successful. The stations switching to the Jack format is
> growing constantly. In less than a year's time, they've gone
> from 1 to 27. The number is getting bigger, not smaller.
> Will it continue? Maybe, maybe not. But if you are correct,
> than why are there more Jack FMs, and not less. And why did
> CBS Radio (formerly Infinity) decide to make several of
> their big market stations into Jacks, (including KCBS FM and
> WCBS FM)? Granted, I wasn't a big fan of WCBS going Jack,
> and there has been some back-lash. But if you are going to
> claim that Jack stations are down, you are going to have to
> provide better evidence as to how. In addition, David
> Eduardo would tell you that it does not matter what the
> ratings say, but how much money the stations bring in. And
> likely, most of the stations that are Jack, are raking in
> more ad dollars now, then they were under their old format,
> which includes Star100.7
>
> > accolades and big publicity when they hit upon something,
> > but usually end up disappearing in the woodwork when
> things
> > go horribly bad because of a miscalculation. Seeing how
> > Jack's popularity has gone down in other markets and even
> > has disappeared from a few stations, one is suspect......
>
> Really? Go to
www.jack.fm, and you will see that this is not
> true.
>
> There are a lot of boards where people come on and make that
> claim. The trouble is, they never have any evidence to
> support that claim. And, as I said above, I see no valid
> argument that that's the case. I'm sure CJ on the Variety
> Hits board would be happy to explain it.
> >
> > Interestingly, one used to always hear Star on the radio
> > sets in stores around town...now the prevailing station
> one
> > hears is Star 94...
> >
>
> Again, this means nothing. Hot AC is the type of music that
> people listen to in stores like Vons, or Petco, where moms
> like to shop, because it is a neutral format that the
> targeted shoppers can agree on. But that does not make it a
> success. Also, in many cases, 100.7 and 94.1 (which both
> broadcast from the same location) simply come in better in
> certain parts of San Diego. I remember when I was working at
> Sea World when I was in college, we always had either 94.9
> or 100.7 on in the employee lounge, because Q106 and Z90 did
> not come.
>
> But just because you don't hear 100.7 on does not mean it is
> not a success either. Would you say that because Rock 105 or
> 91X are not heard in the store means that they aren't a
> success? Of course not. But what about a record store, or
> say Tower Records or an auto parts store like Pep Boys or
> Auto Zone? I would expect to hear Rock 105, 91X, KGB or Jack
> FM. Would you say that means that Star 94.1 is a failure if
> you only go into record or auto parts stores that play
> 105.3? Again, of course not.
> Sorry, your argument is not valid.
>
> > >
> > > > Notwithstanding that the station has taken a major hit
>
> > in
> > > > the *atings, of late Jack-FM has been running ads on
> > cable
> > >
> > > > (Comedy Central, MTV and others) and probably on ch. 8
>
> > of
> > > > late showing a monkey sitting at an audio console
> > bouncing
> > >
> > > > around and "laughing" while the humans (who don't look
>
> > any
> > >
> > > > more intelligent) are bopping around. What the hell
> > does
> > > > this have to do with a radio station and letting
> > potential
> > >
> > > > listeners be interested in them?
>
> You mean like the commerical that WZOU in Boston had in 1986
> (and I'll bet they weren't the only one)?
> That station was called "The Zoo, 94.5." It's all about
> image. In this case, the idea was a rocks station with "no
> rules." It sounds to me like KFMB is trying to break with
> the tradition of saying "and here are the songs we play."
> Heck, it's been done. People want something new.
> Listenership is down. And KFMB (as B100 and Star) probably
> got kind of a reputation for not taking any risks. So
> putting on a Monkey to get the word out to listeners that
> "hey, we really are different," is probably not a bad idea.
>
>
> If I was a regular
> > > > listener of the station I'm not sure I would be
> wanting
> > to
> > >
> > > > admit to others that I was listening to a station that
>
> > has
> > >
> > > > such "Jack"ass ads.
> > > >
> > > > The best I can explain is that it was an ad written by
>
> > > > committee...and/or perhaps Midwest Broadcasting
> directed
> >
> > > > Tracy Johnson to try to kill the station and its image
>
> > so
> > > > they can claim a tax loss.
>
> Ah, the old 'tax write-off' argument, eh? The truth is, it
> would take a WHOLE LOT OF LOSSES for that to work. And I
> highly doubt that Midwest TV would go to that kind of
> trouble, nor would they sanction it. You need to believe in
> some pretty wild conspiracies to think that way. Since I
> don't believe that Elvis is alive, that there was a second
> JFK shooter, that there are black choppers circling my
> appartment, or that "the glove was planted" (and assorted
> theories), nor do I believe that Jack is an attempt at a tax
> break.
>
> Here's the thing. You know why Tracy switched 100.7 to Jack?
> You're reading it!It's all about getting attention. And what
> better way to get attention then to throw the rule book out
> and start fresh. Jack has certainly become controversial.
> Sort of like looking at a train wreck. And a few people
> probably figure that this is one train wreck that's not so
> bad to observe. And if I recall correctly, (if you wish to
> talk about 12+ numbers), KFMB FM was starting to lag
> seriously when the decision was made. They were losing
> ground, and the energy was gone. Is Jack the answer? Maybe,
> maybe not. But some stations just do not become successes
> over night. Heck, Star100.7 had a slow start too. Even with
> the radio experiment, many people I knew still didn't know
> the difference between B100 and Star. Whether you like Jack
> FM or not, it is going to really take a long time before we
> know whether it is working out or not. It's a new concept,
> and we simply do not know yet.
>
> And that is ALL I have to say about that...
Thank you
>
