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San Diego October 2025 PPM Ratings

PrezSquid

PrezSquid

KXSN (Sunny 98.1) remains on top but drops from 9.6 to 8.8, KPBS rises from 6.0 to 6.9.

XHRM, KYXY and KWFN drop but stay in the 5.0’s.

KSON rises from 5.0 to 5.1

For the rock stations, XTRA once again rises from 3.7 to 4.4, proving so far Hilary’s stunt as PD is successful. KGB stays at 3.8, KBZT rises to 3.1 and KIOZ rises to 2.9

For Spanish, KLNV is 3.5, for pop, KHTS is 4.0 while XHTZ is 2.9, and KSSX is 2.1.

https://ratings.****************/content/arb063
 
Lotus has a failure on their hands....KFBG is back down to a 0.6 share, at least it's better than 0.4 from two months ago. A return to Adult Hits must look very tempting right now.

radioinsight.com

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
 
KilowattKat said:
Lotus has a failure on their hands....KFBG is back down to a 0.6 share, at least it's better than 0.4 from two months ago. A return to Adult Hits must look very tempting right now.

radioinsight.com

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
Click to expand...
Lotus things by the year or more, not book to book. They have no debt and efficient operations.

Interestingly, Lotus has taken advantage of the firing of many qualified people at the larger groups to hire great people for their own local station clusters.
 
KSDS is not a subscriber, regardless it has not shown at all in the past five months and only reached its maximum of a 1.0 share on three occasions (twice in 2009 and once in 2011.)
 
KilowattKat said:
As a non comm they are not required to subscribe,
Click to expand...
Commercial stations are not "required" to subscribe, either. On the other hand, any station in the Metro Survey Area that wants to encode may do so. Stations are all urged to encode because that increases the apparent use of radio which is good for the industry.
KilowattKat said:
but Nielsen will still include their ratings share. My guess is they didn't show any neglible audience. I can't imagine no one listens to Jazz in San Diego. Maybe @Huff can offer some insight.
Click to expand...
Non subscribed stations must reach a certain level of listening to be included in subscriber data.
 
KilowattKat said:
So either KSDS is not encoding or no one is listening. We'll see if there is still enough listener support to get them through their loss of CPB funding, which is 20% of the budget.

timesofsandiego.com

Jazz 88 gives fans peek behind scenes to fill gap from federal cutbacks

Thursday’s concert is the first in a series of events planned for this fall and winter, possibly into the spring. TIckets are $30.
timesofsandiego.com timesofsandiego.com
Click to expand...
With a pretty good signal, I think KSDS would have much better ratings with classical music. San Diego, Houston, Nashville, and Miami are among a small number of big cities with no OTA classical radio station. KKGO in Los Angeles dropped jazz and switched to classical for many years before they went country.
 
ILOVERADIO said:
With a pretty good signal, I think KSDS would have much better ratings with classical music. San Diego, Houston, Nashville, and Miami are among a small number of big cities with no OTA classical radio station. KKGO in Los Angeles dropped jazz and switched to classical for many years before they went country.
Click to expand...
Actually, San Diego has Classical OTA on KPBS-HD2.
 
ILOVERADIO said:
Technically you’re right, but HD OTA has super low ratings because it’s not convenient for most listeners.
Click to expand...
Good point. It is only occasional and in just a market or two that an HD-2 or HD-3 that does not also use a translator shows up with any listening at all.
 
In markets where there is both a non commercial Classical and Jazz radio station, the Classical ALWAYS outperforms Jazz in audience size. Classical music is simply more popular than Jazz. So, I think it's a valid point that here in San Diego, KSDS would be more successful flipping to Classical. I can only imagine the uproar of Jazz fans at the very idea of it ever happening.

I know KKGO did that once, going from Jazz to Classical. I have no idea what the audience reaction was when that happened.
 
KilowattKat said:
In markets where there is both a non commercial Classical and Jazz radio station, the Classical ALWAYS outperforms Jazz in audience size. Classical music is simply more popular than Jazz.
Click to expand...
Always true. When I entered radio I was at an all jazz station; we never made money. When the market got a full time classical station a few years later, it quickly became sustainably profitable. We continued to loose money.
 
KilowattKat said:
So either KSDS is not encoding or no one is listening. We'll see if there is still enough listener support to get them through their loss of CPB funding, which is 20% of the budget.

timesofsandiego.com

Jazz 88 gives fans peek behind scenes to fill gap from federal cutbacks

Thursday’s concert is the first in a series of events planned for this fall and winter, possibly into the spring. TIckets are $30.
timesofsandiego.com timesofsandiego.com
Click to expand...

It is more important that KSDS-FM receive enough listener support to offset its CPB losses than to show up in any Nielson book.
 


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