SAN DIEGO PPM RATINGS RELEASED-SEPTEMBER 2009

[pjc1961]

To see the publicly released overall age 6+ PPM data for the September 2009 period (Thu. 8/20/09-Wed. 9/16/09), go to the San Diego Ratings Grid.

Additions/corrections to the grid:

Station Est % Share Cume Format Owner

KSON-FM 3.3 393,100 Country Lincoln Financial
XHLNC-FM Classical Victor Diaz Estate
XHA-FM 0.1 30,200 Regional Mexican Uni Radio Corp.


The next ratings period is for October 2009 (Thu. 9/17/09-Wed. 10/14/09), with the publicly released overall age 6+ PPM data to be released on Thu. 11/5/09.

 

[hdsucks]

what has happened to KBZT?? this was a great station but it seems to be in a ratings free-fall.... latest numbers show them in last place (of the major fm signals) with a 2.2 share. is this station having signal problems? i don't live down in san diego and only get to listen once a week.

does anyone have any ideas as to what has gone wrong?

 

[nocoradio]

ALL of the Lincoln stations are in a rating freefall since the rollout of PPM.

 

[hdsucks]

jeez thats even worse... any idea whats causing the free fall?

 

[slaptsilly]

I'd like to congratulate Sophie on a great book. They're gettin' it done!

 

[Bob_Hudson]

I'd like to congratulate Sophie on a great book. They're gettin' it done!

PPM has sure upset the applecart now that listeners can no longer cook the books to boost their favorite stations.

 

[hdsucks]

but why would lincoln's listeners be any more likely to cook the book for the lincoln stations? i mean wouldn't it be just as likely that the CBS listeners would have cooked the books for sophie and kyxy.. ??

 

[pjc1961]

Note that the San Diego-based Univision-owned stations are still listed at the bottom of the grid with zero shares/cume since they are not PPM encoded. Thus, the shares for the remaining stations are somewhat inflated & inaccurate.

 

[jinglemaker]

So someone tell me how did Jeff and Jerr do in these ratings.
What rank did they have in 25-54 men and women?
did they have any 18-34's?

 

[philosofy]

After having all the previous J&J discussion cleansed from the board I think someone would have to be pretty silly to take that bait, IMHO.

 

[Gregg]

Can someone explain why XHRM is such a ratings success in San Diego? People meters have zoomed it to the top. It was #1 for the last two books and just a tenth of a point from the #1 station in this book.

Most markets don't have a Rhythmic Oldies station. There's no Rhythmic Oldies station in LA, or at least none has existed since music was still heard on AM on KRLA. And even in markets where they exist, none is this highly rated.

What's so magical about Magic 92.5?


Gregg
[email protected]

 

[justpassingthough]

Correction: KCMG/ Mega 100 was rhythmic oldies when they signed on in the late '90s. As they evolved, and moved down the dial and eventually transformed into KHHT/ Hot 92 Jamz, they were still largely rhythmic oldies. So LA has had this format here, it just didn't work for the market (and was poorly executed at Mega).

 

[Garrett]

Can someone explain why XHRM is such a ratings success in San Diego? People meters have zoomed it to the top. It was #1 for the last two books and just a tenth of a point from the #1 station in this book.

Most markets don't have a Rhythmic Oldies station. There's no Rhythmic Oldies station in LA, or at least none has existed since music was still heard on AM on KRLA. And even in markets where they exist, none is this highly rated.

What's so magical about Magic 92.5?


Gregg
[email protected]

Except that Magic is not Rhythmic Oldies, its Rhythmic AC, unless there was some kind of change?

 

[Oravan]

When will we see October PPM?

 

[davideduardo]

When will we see October PPM?

It was released two last week wednesday.

 

[Oravan]

Ok thanks. I didnt see anything about it on here. Or did I miss something?

 

[Michael Rivers Kramer]

Can someone explain why XHRM is such a ratings success in San Diego? People meters have zoomed it to the top. It was #1 for the last two books and just a tenth of a point from the #1 station in this book.

Most markets don't have a Rhythmic Oldies station. There's no Rhythmic Oldies station in LA, or at least none has existed since music was still heard on AM on KRLA. And even in markets where they exist, none is this highly rated.

What's so magical about Magic 92.5?


Gregg
[email protected]

Except that Magic is not Rhythmic Oldies, its Rhythmic AC, unless there was some kind of change?

XHRM and KHHT in LA have similar formats. XHRM sounds a little more Anglo friendly .

 

[airpab]

I think it's a combination of things!

-They sound good and have good DJ's
-It's fun, upbeat music that has actually caught on with the younger crowds too (One's that have tired of XHTZ type stuff, as indicated by their ratings slide and Blazin 989's demise)
-No real competition playing the kind of music they do...and women/people love to dance

-They appeal to a couple of very large audience segments in SD County that don't really want to fall asleep listening to KYXY:

1) 25-54 year old women & some men (some with kids) who can keep it on in the car, office or at home
2) 25-54 year old English-speaking Hispanics that are drawn to this kind of music....Men and Women

Plus, San Diego is just the right sized market (filled with a generally younger population, as mentioned) to make it possible for a station like this to thrive.

Just my thoughts on it....sure there's even more to it!

 

[Gregg]

OK Thanks for the comments.

The ratings page on this website lists XHRM as Rhythmic Oldies. So does Inside Radio. That's what confused me. Although I'm not sure there's any other market, including plenty with larger Hispanic populations, where Rhythmic AC does so well either. Plenty of young adult, second-generation Latinas in LA, SF, Phoenix, San Antonio, Dallas, Houston, Miami, etc. with no Rhythmic AC stations at or near #1.

Magic 92.5 must be doing something right.

Gregg
[email protected]