San Diego Radio Ratings: October 2023

[pjc1961]

Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 – Hispanic: 973,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

OR RadioOnline San Diego Ratings Oct. 2023
OR https://www.urbaninsite.com/wp-content/uploads/2023/10/SAN-DIEGO-1.htm

Top 5+ demo rankings analysis via Research Director Inc. will be available on Thu. 11/2/2023 at

https://researchdirectorinc.com/2023/10/radio-ratings-roundup-october-2023-part-iv/

 

[pjc1961]

For Thu. 9/14/2023 thru Wed. 10/11/2023,
Top 5+ demo rankings analysis from Research Director Inc. at corrected link below - please ignore non-working link in Post #1:

Radio Ratings Roundup, October 2023, Part IV | Research Director, Inc.

Rounding third and heading for home, we have time for one last blast of OCTOBER ratings magic. The Ratings Experts from RESEARCH DIRECTOR, INC. – i

researchdirectorinc.com

25-54: 1. XHRM 2. KSON 3. KXSN 4. KWFN 5. KLNV 6. KHTS (down from #2)
18-34: 1. XHRM 2. KSON (up from #5) 3T. KSSX (up from #7) 3T. XHTZ (up from #8) 5T. KIOZ 5T. KXSN 5T. KHTS (down from #2)
18-49: 1. XHRM 2T. KXSN 2T. KWFN 2T. KLNV (up from #6) 5. KHTS (down from #2) 6. KIOZ

 

[JackindaBox]

I believe KHTS is Channel 93.3. That seems pretty good for them though I don't personally really like a lot of the music they play.

 

[Signal Geek]

Strange that 100.7 KFBG isn't in the Top 5 in those key demos. I realize this is comparing apples to oranges, but earlier this year in 6+ they were consistently near the top. KFBG's music mix sounds the same, and so do their competitors, so I wonder what caused the drop.