SAN FRANCISCO & SAN JOSE ARBITRON RATINGS: APRIL 2011

[pjc1961]

http://www.radio-info.com/markets/san-francisco and http://radio-info.com/markets/san-jose

Persons age 6+ overall publicly released data for the April 2011 period of Thu. 3/31/11 to Wed. 4/27/11.
Next report will be for the May 2011 period (Thu. 4/28/11 to Wed. 5/25/11) with the release date on Mon. 6/13/11.

 

[goriajk]

I'M STOKED OVER KQED BEING NO. 1 - I'm from LA and listen to KQED 88.5 thru my Wunderradio app on iPhone at work in Orange Co. They're Far Superior to KPCC, It's not even funny. Congrats KQED-FM, You've Earned It!!! ;D Joe Goria

 

[recto101]

This time KUFX is tied with KFOG with a 2.4

 

[suburbandj]

This time KUFX is tied with KFOG with a 2.4

Yes, it's the first month 98.5 and 102.1 are combined against the combined 97.7 and 104.5

 

[1069_KIFR]

goriajk, your listening on-line, helped KQED-FM stream tie KFRC-AM

 

[Edward4u]

I was wondering if someone could explain to me what the rating numbers mean.

I know most of the people on this forum are much more knowledgeable than I am and can hopefully explain the numbers.

KQED is shown at number one but has a "cume" of only 857,000 compared to KCBS which has 1,278,500. In fact a great many stations seem to have higher cume numbers so why is KQED number one.

No flames please - I just would like to understand how to interpret the numbers.

Thanks.

 

[DaveBayArea]

I was wondering if someone could explain to me what the rating numbers mean.

In this ratings list there are two numbers - AQH (average quarter hour) and cume. AQH is the percentage of radio listeners, on average, who are listening to that radio station. What this is basically saying is that, on average, 6.6% of the listeners are tuned to KQED, 4.2% are tuned to KYLD, etc. The cume is the total number of listeners to that station. So in the example I gave - KQED vs KYLD - it is obvious that more unique individuals tuned in to KYLD (1,467,000) vs KQED (800,400). However, the typical KQED listener stays tuned in for a longer period of time than a KYLD listener.

This brings up a third number - average TSL (time spent listening) which obviously can be derived from those two. Depending upon the product, advertisers may desire a station with high TSL because it statistically offers a greater chance that a potential customer will hear multiple ads for whatever it is they're trying to sell.

There's much more to it -age breakdowns, male/female, etc. What is released publicly has little bearing on a station's ability to actually sell ads. But it's fun to watch nevertheless.

Dave B.

 

[MarioMania]

So what # is K-fox in the rating's??

Did 102.1 go well??

 

[recto101]

So what # is K-fox in the rating's??

Did 102.1 go well??

102.1 FM got a 2.4 in the books and its tied with KFOG. KDFC 90.3/89.9 got a 1.9 because of
signal issues.

 

[Dick Skinner]

I was wondering if someone could explain to me what the rating numbers mean.

In this ratings list there are two numbers - AQH (average quarter hour) and cume. AQH is the percentage of radio listeners, on average, who are listening to that radio station. What this is basically saying is that, on average, 6.6% of the listeners are tuned to KQED, 4.2% are tuned to KYLD, etc. The cume is the total number of listeners to that station. So in the example I gave - KQED vs KYLD - it is obvious that more unique individuals tuned in to KYLD (1,467,000) vs KQED (800,400). However, the typical KQED listener stays tuned in for a longer period of time than a KYLD listener.

This brings up a third number - average TSL (time spent listening) which obviously can be derived from those two. Depending upon the product, advertisers may desire a station with high TSL because it statistically offers a greater chance that a potential customer will hear multiple ads for whatever it is they're trying to sell.

There's much more to it -age breakdowns, male/female, etc. What is released publicly has little bearing on a station's ability to actually sell ads. But it's fun to watch nevertheless.

Dave B.

Not to be nitpicky, Dave, but AQH is expressed in a number of listeners. These are AQH Shares.

 

[DaveBayArea]

Not to be nitpicky, Dave, but AQH is expressed in a number of listeners. These are AQH Shares.

You're right. After re-reading my post I see that I did kind of a bad job explaining it. Funny - it made sense at the time. I found this from the people responsible tho. They do way better than me:

http://www.arbitron.com/ad_agencies/tradeterms.htm

Dave B.

 

[uncamark]

For the record, KQED is not the first NPR station (or non-com in general) to hit number one in a market since PPM came in and joined commercial and non-coms together. In Austin, KUT was number one for a few months earlier this year.

 

[create]

I was wondering if someone could explain to me what the rating numbers mean.

I know most of the people on this forum are much more knowledgeable than I am and can hopefully explain the numbers.

KQED is shown at number one but has a "cume" of only 857,000 compared to KCBS which has 1,278,500. In fact a great many stations seem to have higher cume numbers so why is KQED number one.

No flames please - I just would like to understand how to interpret the numbers.

Thanks.

This is an over-simplified explanation, but it basically works like this:

Station One has 4 listeners (their cume). If each one listens for 15 minutes, the station is creditied with 4 quarter-hours.

Station Two only has 2 listeners (cume), but each of them listens for 45 minutes, so that station is credited with 6 quarter hours.

Even though Station One has double the number of listeners, Station Two gets a higher rating because they received more quarter-hours of listening. It's more complicated than that, but that's basically how it works.

 

[Edward4u]

Thanks for the explanations about the ratings. It does make it a bit hard to determine how the stations actually rank in the real world.

For me, the biggest surprise was the big drop by KGO which had been number one for so many years.

I see that KCBS is doing much better probably because of the addition of the FM signal.

Wonder how long it will take KGO management to realize that they also need an FM to compete.

 

[radioguy39nj]

Thanks for the explanations about the ratings. It does make it a bit hard to determine how the stations actually rank in the real world.

For me, the biggest surprise was the big drop by KGO which had been number one for so many years.

I see that KCBS is doing much better probably because of the addition of the FM signal.

Wonder how long it will take KGO management to realize that they also need an FM to compete.

IMHO, once the Cumulus transition is in place KGO will definitely move to FM. I think it's a matter of when, not if. Such a move would make the Bay Area the largest market to have a news/talk station on FM.

 

[travisl5678]

I think It depends on if putting KGO on is worth killing The Bone or KFOG

 

[radioguy39nj]

I think It depends on if putting KGO on is worth killing The Bone or KFOG

KFOG's number aren't looking promising. IMHO, Cumulus is keenly aware of the success of the KCBS all-news simulcast. I think Cumulus is looking for a piece of that action as well as to return KGO to the top of the Bay Area ratings. Putting KGO on 104.5 FM (and on 97.7 FM in San Jose) is likely to achieve that result.

The Bone is doing slightly better, but there's a lot of classic rock competition in the Bay Area and the 49ers' games are already on 107.7 FM. KNBR landing there makes sense.

 

[emprex]

I think It depends on if putting KGO on is worth killing The Bone or KFOG

KFOG's number aren't looking promising. IMHO, Cumulus is keenly aware of the success of the KCBS all-news simulcast. I think Cumulus is looking for a piece of that action as well as to return KGO to the top of the Bay Area ratings. Putting KGO on 104.5 FM (and on 97.7 FM in San Jose) is likely to achieve that result.

The Bone is doing slightly better, but there's a lot of classic rock competition in the Bay Area and the 49ers' games are already on 107.7 FM. KNBR landing there makes sense.

KFOG's rating, if i remember or not not wrong, used to be 3-4. Like I said too many classic rock station, too many competition. There are a ton of classic rock on the bone and some new stuff plus now you have KUFX 102.1. Then you also have KKSF 103.7, playing some classic rock too! Let see how the future will play out.

 

[RadioJunkieMike]

I think It depends on if putting KGO on is worth killing The Bone or KFOG

KFOG's number aren't looking promising. IMHO, Cumulus is keenly aware of the success of the KCBS all-news simulcast. I think Cumulus is looking for a piece of that action as well as to return KGO to the top of the Bay Area ratings. Putting KGO on 104.5 FM (and on 97.7 FM in San Jose) is likely to achieve that result.

The Bone is doing slightly better, but there's a lot of classic rock competition in the Bay Area and the 49ers' games are already on 107.7 FM. KNBR landing there makes sense.

KFOG's rating, if i remember or not not wrong, used to be 3-4. Like I said too many classic rock station, too many competition. There are a ton of classic rock on the bone and some new stuff plus now you have KUFX 102.1. Then you also have KKSF 103.7, playing some classic rock too! Let see how the future will play out.

I'd always heard that KFOG bills in the Top 5 even though their ratings are lower (and that The Bone doesn't bill as well). So I'm guessing that would be a factor, plus they wouldn't've hired a new PD after all this time of being PD-less if they didn't think KFOG was worth saving.

 

[recto101]

I think It depends on if putting KGO on is worth killing The Bone or KFOG

KFOG's number aren't looking promising. IMHO, Cumulus is keenly aware of the success of the KCBS all-news simulcast. I think Cumulus is looking for a piece of that action as well as to return KGO to the top of the Bay Area ratings. Putting KGO on 104.5 FM (and on 97.7 FM in San Jose) is likely to achieve that result.

The Bone is doing slightly better, but there's a lot of classic rock competition in the Bay Area and the 49ers' games are already on 107.7 FM. KNBR landing there makes sense.

KFOG's rating, if i remember or not not wrong, used to be 3-4. Like I said too many classic rock station, too many competition. There are a ton of classic rock on the bone and some new stuff plus now you have KUFX 102.1. Then you also have KKSF 103.7, playing some classic rock too! Let see how the future will play out.

I'd always heard that KFOG bills in the Top 5 even though their ratings are lower (and that The Bone doesn't bill as well). So I'm guessing that would be a factor, plus they wouldn't've hired a new PD after all this time of being PD-less if they didn't think KFOG was worth saving.

I remember KFOG is still a top 10 station but it used to be tied with 102.1 when KDFC had that spot.