SAN FRANCISCO & SAN JOSE ARBITRON RATINGS: MAY 2011

[pjc1961]

http://www.radio-info.com/markets/san-francisco and http://radio-info.com/markets/san-jose

Persons age 6+ overall publicly released data for the May 2011 period covering Thu. 4/28/11 to Wed. 5/25/11.
Next report will be for the June 2011 period (Thu. 5/26/11 to Wed. 6/22/11) with the data release date on Tue. 7/12/11 (delayed one day due to Independence Day).

 

[DaveBayArea]

Who's that guy with a PPM listening to KFI online, anyway?


Dave B.

 

[Merfelberf]

KCBS is back in the #1 spot. 0.4 ahead of the mighty 'QED.

But wait ... scroll down the page about halfway. There's KQED's other 0.4, in streaming listeners. In other words, KCBS and KQED actually tied last month.

Interesting how much divergence there is between the main book and the San Jose book. KQED blows everyone else away (and then some once you add in the streaming listeners) in the San Jose book. And KCBS's numbers are just passable. Which I think means that their numbers north of Santa Clara County must be huge to compensate for the middling numbers in the South Bay.

 

[radioguy39nj]

KGO and KSFO are well ahead of the KCBS news simulcast in San Jose. KFOG isn't doing well in either San Francisco or San Jose, which IMHO means a KGO FM simulcast on 97.7 and 104.5 could be coming.

 

[recto101]

KUFX got a 2.6 in SF beats the 2.4 from last month. KUFX in SJ got a 6.6.
KDFC got a .6 for SF due to signal issues as usual. KFOG went down to 2.3.

 

[RadioJunkieMike]

KGO and KSFO are well ahead of the KCBS news simulcast in San Jose. KFOG isn't doing well in either San Francisco or San Jose, which IMHO means a KGO FM simulcast on 97.7 and 104.5 could be coming.

sorry, I know I've said this before, but I don't think KFOG would've brought in a new PD and ramped up their old "World Class Adventures" contests if they were on the verge of giving up. They seem to be holding steady; the Bone has actually been hurt more by K-Fox.

 

[Domino Rippy]

I notice the switch for Entercom to sports on FM has really paid off. 0.6 I could use a family walkie talkie and do play by play at a sharks game and reach more listeners.

 

[uncamark]

KUFX got a 2.6 in SF beats the 2.4 from last month. KUFX in SJ got a 6.6.
KDFC got a .6 for SF due to signal issues as usual. KFOG went down to 2.3.

Those numbers for KDFC I suspect are for the former KNDL calls (which are now KDFC). I believe that the SF signal is still KUSF--I believe their calls haven't changed yet and probably won't until after the sale is complete. I also suspect that when the PPMs came in, when the man from Arbitron came onto the USF campus to install the encoder, he got chased away and called an evil capitalist pig by the KUSF staff and that they won't show up in the numbers until the transmitter is moved off campus.

 

[davideduardo]

Those numbers for KDFC I suspect are for the former KNDL calls (which are now KDFC). I believe that the SF signal is still KUSF--I believe their calls haven't changed yet and probably won't until after the sale is complete. I also suspect that when the PPMs came in, when the man from Arbitron came onto the USF campus to install the encoder, he got chased away and called an evil capitalist pig by the KUSF staff and that they won't show up in the numbers until the transmitter is moved off campus.

The KDFC numbers are for the KNDL facility on 89.9, per Arbitron's facilities listing in the May book. The station shows as being encoded.

The Arbitron encoder is generally not installed by an Arbitron rep... it just arrives in a box and is installed just like any piece of audio processing gear. My understanding is that a box has a unique code and, irrespective of call letters, Arbitron has a translation table in its software which links an encoder to a set of calls, a stream, a digital service, etc.

Per Arbitron's call letter change section, KDFC was reported for both April and May for 89.9 as the calls were in effect for both full books, having changed on April 5th, 5 days into the April book and having met MRS for that book. There was no overlap, as the old KDFC changed in the January book.

 

[DaveBayArea]

Interesting how much divergence there is between the main book and the San Jose book. KQED blows everyone else away (and then some once you add in the streaming listeners) in the San Jose book. And KCBS's numbers are just passable. Which I think means that their numbers north of Santa Clara County must be huge to compensate for the middling numbers in the South Bay.

The FM doesn't get to San Jose that well. Plus, I suspect KLIV siphoned off a few of the news listeners. Kudos to them - getting a 1.6 share with their marginal signal on the high end of the dial.

Dave B.

 

[uncamark]

Those numbers for KDFC I suspect are for the former KNDL calls (which are now KDFC). I believe that the SF signal is still KUSF--I believe their calls haven't changed yet and probably won't until after the sale is complete. I also suspect that when the PPMs came in, when the man from Arbitron came onto the USF campus to install the encoder, he got chased away and called an evil capitalist pig by the KUSF staff and that they won't show up in the numbers until the transmitter is moved off campus.

The KDFC numbers are for the KNDL facility on 89.9, per Arbitron's facilities listing in the May book. The station shows as being encoded.

The Arbitron encoder is generally not installed by an Arbitron rep... it just arrives in a box and is installed just like any piece of audio processing gear. My understanding is that a box has a unique code and, irrespective of call letters, Arbitron has a translation table in its software which links an encoder to a set of calls, a stream, a digital service, etc.

Thanks, David. I now suspect that the encoder sent to KUSF was thrown in the trash while the station wrote back to Arbitron claiming that "educational" stations shouldn't be bothered with evil capitalist technology like this. (However, unlike the little darlings in Houston who signed off with a song called "F--k School," at least KUSF had some programs that were legitimately educational and they weren't claiming that playing punk and death metal was "educational.")

 

[radioguy39nj]

KGO and KSFO are well ahead of the KCBS news simulcast in San Jose. KFOG isn't doing well in either San Francisco or San Jose, which IMHO means a KGO FM simulcast on 97.7 and 104.5 could be coming.

sorry, I know I've said this before, but I don't think KFOG would've brought in a new PD and ramped up their old "World Class Adventures" contests if they were on the verge of giving up. They seem to be holding steady; the Bone has actually been hurt more by K-Fox.

I respect your opinion but Cumulus doesn't have the keys to the house yet. Once Cumulus has full control of KGO, we'll see what develops.

 

[radioguy39nj]

I notice the switch for Entercom to sports on FM has really paid off. 0.6 I could use a family walkie talkie and do play by play at a sharks game and reach more listeners.

It's early! It'll be interesting to see how well the hosts (forgot their names) they hired away from KNBR do at 95.7. IMHO, Entercom is serious about challenging KNBR.

 

[DaveBayArea]

Thanks, David. I now suspect that the encoder sent to KUSF was thrown in the trash while the station wrote back to Arbitron claiming that "educational" stations shouldn't be bothered with evil capitalist technology like this.

As one who dealt with this for another non-comm (where I volunteer) I can tell you that it wasn't quite that simple. You don't get the encoder/monitor setup unless you specifically request it, and in our case it took quite a lot of prodding and follow-up phone calls. We were passed around between a couple of different agents before we finally got somebody who actually programmed our gear and sent it. You get 2 encoders - a main and a backup. Once they're installed you have to become "certified". That consists of holding the telephone up to a radio so they can verify the encoded signal. Not that any of this is overly complicated, but it does require some dedicated engineering time.

If you don't sell underwriting or otherwise don't care what your market rating is it would be easy to dismiss the whole concept as useless. There were certain points in the process where I found myself saying "why"?

Dave B.

 

[sfradio]

Oldies 103.7 sure went up big and a 1.2 for 92.7 rev fm? I think that's the highest 92.7 has ever been

 

[Dick Skinner]

Oldies 103.7 sure went up big and a 1.2 for 92.7 rev fm? I think that's the highest 92.7 has ever been

Impressive.

 

[recto101]

Oldies 103.7 sure went up big and a 1.2 for 92.7 rev fm? I think that's the highest 92.7 has ever been

Yeah a 2.6

 

[Domino Rippy]

With a nice response from Oldies 103 with nothing to offer but music. Do you think the folks at CBS missed an opportunity?

 

[Radical348]

KGO and KSFO are well ahead of the KCBS news simulcast in San Jose. KFOG isn't doing well in either San Francisco or San Jose, which IMHO means a KGO FM simulcast on 97.7 and 104.5 could be coming.

Why would you think they're not doing well? KFOG may not be getting #1 but it looks like they're doing just fine.