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San Jose Sharks Depart KUFX For Streaming Channel


The NHL’s San Jose Sharks will launch a 24/7 streaming channel next week to take over as the home of their radio broadcasts.

The Sharks Audio Network will air all Sharks and their minor league San Jose Barracuda games along with ancillary programming. The new channel ends a 20 year partnership with Bonneville Classic Rock “98.5 K-Fox” KUFX. Sharks Vice President of Communications Scott Emmert told the San Jose Mercury News, “This certainly was not a situation where we were dissatisfied with KFOX. They’ve been a great partner to us. But the reality is even the strongest signals have their limitations. There’s only so many 50,000 watt flame throwers out there.”
 
How does sports and TV/radio work , does the team pay the radio / TV station to air games or does the station pay the team ?

With streaming doesn't the team need to find a source to put game on the Internet ,how much does that cost the team ?

Al
 
How does sports and TV/radio work , does the team pay the radio / TV station to air games or does the station pay the team ?
It depends. A lot of college sports are paying the broadcaster. I think the Oakland A's paid iHeart for 960 to carry their games this past season.
But for the Niners, there's probably a significant rights fee paid from the broadcaster to the team.

With streaming doesn't the team need to find a source to put game on the Internet ,how much does that cost the team ?
Yes, but it's a trivial cost. Maybe $50 a month.
 
Something tells me this is a temporary situation. Once they compare the costs vs returns on hosting this themselves, they will seek out a media partner, as the Oakland A's did. It might even be the same partner.
 
" ...But the reality is even the strongest signals have their limitations. There’s only so many 50,000 watt flame throwers out there.”
Maybe AM stations should all be 500 KW. Or, 1 MW longwave. Maybe shortwave, for worldwide coverage?
Not convinced that millions will stream every game.
 
" ...But the reality is even the strongest signals have their limitations. There’s only so many 50,000 watt flame throwers out there.”
Maybe AM stations should all be 500 KW. Or, 1 MW longwave. Maybe shortwave, for worldwide coverage?
Not convinced that millions will stream every game.
"Millions" were listening to every A's game on KUFX? I'm not even sure millions listen to every Giants -- or even Dodgers or Yankees -- game over the air. Most fans who can't get to the game and don't want to pay for streaming watch on TV.
 
How does sports and TV/radio work , does the team pay the radio / TV station to air games or does the station pay the team ?
There are two core systems:

First, and more traditional, is that the station pays the team rights to carry the games and then they sell ads in the broadcasts. They usually get pre and post game access to players and do a daily team show with interviews and updates that they can sell premium ads in as well.

Second, and newer, is that the team buys time on the station and produces its own broadcasts which they pay the station to carry. The team gets the ad revenue (sometimes they let the station sell some as well). The station rents time.

A variant is where a third party buys the rights from the team and then forms a network and produces the broadcasts and sells the time. This is more common in college sports.
 
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