SANDUSKY - MARION - MANSFIELD - FINDLAY?

[kentuckymedia]

Really it will make ELB quite the attractive little cluster. If you think about it, they will have K96, Mix 102.7, 1450 WLEC and 92.1 WOHF. Wonder if they will keep "Mix" on 102.7 or they will dump it for another imaging statement.

Kathy Hague will prolly disappear from the signal as well and Bob and Tom will for sure segue over to 92.1. Plus ELB is on this preperation to either track or make all their stations as live as possible. Which of course is a good thing, but I highly doubt that ELB will get the bird for 102.7 or 92.1.

I see a lot of cross voicetracking going on with ELB. Plus maybe a merged NORTHCOAST NEWS-TALK 930/1450? I would assume Mix is going to pick up a lot of AC music, still being Hot AC just a little softer. That will allow 92.1 to really take a chunk out of the male duplication between the two.

Rumor has it Saga has already had meetings in Mansfield....hmmmmm

 

[radiomayor2]

interesting info on saga......but i find it hard to believe ( no offense) unless we're talkin movin a stick closer in.
not necessarily in this case....but i believe you will see randy surface soon in all this.......

most of these spin off stations are really good stationsand managed well.....they just don't make enuff for CC......

 

[OhioMediaWatch]

I see a lot of cross voicetracking going on with ELB. Plus maybe a merged NORTHCOAST NEWS-TALK 930/1450?

I'm not so sure. There wouldn't appear to be much overlap between interest in local information between Elyria/Lorain and Sandusky/Norwalk.

If ELB got 1450, I'm not saying they wouldn't eventually take it news/talk - though my gut tells me they'd hang onto the sports format for now - but I don't see it simulcasting 1450 or even imaging with it.

 

[Rusty Muck]

I see a lot of cross voicetracking going on with ELB. Plus maybe a merged NORTHCOAST NEWS-TALK 930/1450?

I'm not so sure. There wouldn't appear to be much overlap between interest in local information between Elyria/Lorain and Sandusky/Norwalk.

If ELB got 1450, I'm not saying they wouldn't eventually take it news/talk - though my gut tells me they'd hang onto the sports format for now - but I don't see it simulcasting 1450 or even imaging with it.

Neither would I.

The identities of both stations might not fare well. After all, WLEC and WEOL have been around for roughly the same amount of time - 58 years for each - that it would be impossible. Plus, remember that WEOL (for whatever reason) has never been imaged as "News/Talk 930," even though they realistically operate as a news/talk station.

Now, could I see WLEC eventually turning into a news/talk station like WEOL? Maybe. Mark Fogg and Steve Shoffner are the morning linchpin, and the rest of the day would be a grafting of WEOL's lineup. (Glenn Beck - 9a-12p, Clark Howard and Sean Hannity - 3p-5p) Replacing Clark Howard for Rush could be doable, IMHO, in the 12p-3p slot. Sandusky would be far enough from WSPD and WTAM to make that realistic...

Dave Wiedenheft would stay in a 5p-7p slot, as a lead-in to the sports coverage. FSR would still be retained for the evenings from 7p-10p. Fit in Jim Bohannon in the 10p-1a slot, and C2C in the overnights.

Now, could that happen? Probably... but not within two or three years. Plus, ELB would have to logically give the sports format on WLEC a chance.

WLEC's department could easily feed stories and content to WEOL when the need exists, and vice versa. In effect, there would be two news bureaus in Sandusky and Elyria. I doubt, however, that either station could track a newscast for the other one, as both cities are seperate enough to warrent different news coverage.

Personally, I would be for WCPZ dropping the "Mix" positioner immediantly - and going back to "The Hit Point on the North Coast: 102.7 WCPZ!" The station deserves to be HAC, probably in the means KMW states, but not too soft. I'd keep current voice Scott Glazer, but I imagine it being imaged like WPLJ/New York was-and-is...

Then, taking "92.1 The Coast" into a AAA (a la "93.9 The River" in Detroit/Windsor) or as an active rock signal completes the picture - for me, at least.

- Nathan Obral

 

[Rusty Muck]

Kathy Hague will prolly disappear from the signal as well and Bob and Tom will for sure segue over to 92.1. Plus ELB is on this preperation to either track or make all their stations as live as possible. Which of course is a good thing, but I highly doubt that ELB will get the bird for 102.7 or 92.1.

WKFM has steadily increased live programming throughout the past year. Only the midday and evening slots are still the Dial-Global (formerly WW1) country channel feed - overnights are Danny Wright's Jones-distributed show. (WLKR-FM is also D-G just in the overnights; though they did drop ESPN Radio from the 8p-1a slot when the affiliation went to WLKR-AM.)

I'd suspect that the weekends for WKFM will soon become voice tracked, but most of the time it may be "jock-less" for a period. Sundays aren't a problem for them, due to the live NASCAR races. A far cry from when it was just an all-sattelite channel.

- Nathan Obral

 

[cARLOS Blake]

I think Mix 1027 should be the mothership for a syndicated SLAMSWING show. Whoever buys them could make tons! It would be tantalizing!!!

 

[cARLOS Blake]

Yes, the hut can fit another station or 2 in it

 

[cARLOS Blake]

Mix will have Whoopee in the morning, Wiedenheft v/t 10-3, Hugg back on afternoon drive like years ago, & Delilah evenings. Overnights will be jock free, unlike now, 4 different part-timers 7 nights a week.Cap'n Ron, Cash, Tony-C & beamed in Mike Weis outa Cinci(first to go with Hague). Ace & Mo-Z may have optiona of staying on as part-timer voice trackers for Coast.

 

[Rusty Muck]

Mix will have Whoopee in the morning, Wiedenheft v/t 10-3, Hugg back on afternoon drive like years ago, & Delilah evenings. Overnights will be jock free, unlike now, 4 different part-timers 7 nights a week.Cap'n Ron, Cash, Tony-C & beamed in Mike Weis outa Cinci(first to go with Hague). Ace & Mo-Z may have optiona of staying on as part-timer voice trackers for Coast.

ELB would never, ever bring in Whoopie in. Pray to God that doesn't happen. (And looking at this, I remember of the ill-moderated cleveland.com board that once mused of a syndicated Dave Koz morning show landing in mornings on WNWV... which obviously never happened.)

Randy's a WCPZ mainstay. Plus he's the OM for CPZ/WLEC/WMJK. As Tim Kelly was promoted to operations director for WEOL/WKFM/WLKR-A/WLKR-F, Randy would probably get a prime gig for the cluster. He'd still be on the air though. But he'll likely get a new cohost... (Craig Couch, maybe?)

Kathy would be replaced (make that affirmative) in middays with Ace - Wiede's got enough on his plate with the WLEC sports talk show. Mo-Z, Cash, etc. would probably stay (maybe at either WMJK or WLKR-F?) Oh, and Deliah would be more apt to air on the more SAC-ish WLKR-F or WFRO...

The Coast is an interesting piece, however. Bob & Tom would stay, but I'd like to see them take it into a classic-AAA format that CIDR/93.9 is trying now as "The River."

The news department is a bit simpler to figure out. If ELB keeps WLKR A-F, Scott Truxell joins Steve Schoffner in the Sandusky bureau. WEOL's news room would also likely feed in air sound or stories when needed, and vice versa.

- Nathan Obral

 

[kentuckymedia]

Well, as we take our staffing bets on the cluster in the hut, here are mine...

WKFM: THE NORTHCOAST'S OWN COUNTRY K96
PD: TIM KELLY
MD: MIKE JEFFRIES
FORMAT: COUNTRY

6A- 10A MIKE AND KAMI
10A - 3P NANCY (currently on mornings with Randy)
3P - 7P KYLE
7P - 12A LIA @ NIGHT
* Lia will get dropped from CKY once BAS buys the stick

WCPZ: THE NORTHCOASTS BEST VARIETY, Z102.7
PD: RANDY HUGG
MD: CRAIG COUCH
FORMAT: ADULT HIT/HOT AC

6A-10A RANDY AND CRAIG
10A -3P MICHELLE LEE
3P - 7P JAMES GREEN
7P - 12 ACE CALLAHAN
* Michelle and Craig will segue from WLKR

WOHF: THE NORTHCOAST'S BEST ROCK 92.1 THE SOUND
PD: MO Z
MD: SCOTT TROXELL
FORMAT: AAA/ALTERNATIVE HYBRID

6A-10A BOB AND TOM
10A-3P SCOTT TROXELL
3P - 7P MO Z
7P -12 TONY C
* Scott moves from WLKR, Mo moves from CPZ and Tony follows.

WLEC: THE NORTHCOAST'S SPORTS 1450 WLEC
PD: MARK FOGG
FORMAT: SPORTS TALK

6A-10A MARK AND STEVE IN THE MORNING
10A-12 FOX SPORTS
12P-3P JIM ROME
3P-7P DAVE AND SCOTT IN THE AFTERNOON
7P-12 FOX SPORTS OR LOCAL SPORTS

I am almost certain that WOHF and WMJK will swap. I like what Nathan is saying about WOHF. That would be a very smart move. The Alternative and AAA stations in Canada do extremely well in Erie and Huron Counites. Normally they rate in the Top 5, In Ottawa County, the Alternative station is #2.

BAS BROADCASTING will be smiling with big teeth over in Fremont when they slap

100.9 THE WOLF - CLASSIC ROCK
99.1 THE EAGLE - AC
103.7 THE FOX - COUNTRY
1600 WTTF - NEWS/TALK/OLDIES

Then of course WILBUR with

95.3 WLKR - AC/OLDIES HYBRID
1510 WLKR - CLASSIC COUNTRY

 

[74WIXYGrad]

Nate,

The cleveland.com board is not ill moderated. It's just not moderated at all 8)

 

[cARLOS Blake]

Randy Evans(formerly 94.5 XKR) is currently v/ting 'til 6pm mon-fri on Coast & a live Sat. evening request show. Mojo is 6-Mid(V/T), & Dr. D is the new(temporary?) v/t overnighter on Coast. I really think one of them would get first dibs on evenings on Coast before Tony C. since there is the 15 hour maximum part time a week "budget" they have to follow for part timers. Mojo is also the Webmaster for all 3 & getting constantly screwed into coming in on vacation days & days off to update web stuff for LEC, CPZ & MJK & his "Mojo's 4:20 feature).(That's another thing...no more CC Websites after the buyout!) You can't also forget Mike Lowery's Saturday Morning Shootaround Show on 'LEC 10-noon and the paid Sunday morning church programming on 'LEC(the only thing that survived the format change to all sports)NOT EVEN THE OLD FAVORITES...THE GALLAGHER'S CENTRAL FEED LOST & FOUND PET REPORTS ARE LEFT!!! It would be smart to have Ace take over as mid-day v/ter when Hague's voice gets axed, then he could hold down the fort in the evenings as always, just have someone else's v/ts running while he gets slammed with imaging & prod AND STILL has to do the PR person's job because the last 2 PR people that were there were either in chat rooms or having their head in the clouds daydreaming about play by play girl's volleyball(i.e"I don't know how to record a promo" is the easy way of gettin' out of it. Glaser & Ranger & Pat & Jenni's voices will also be history after the switch, which opens up a whole new imaging canna worms! ???

 

[cARLOS Blake]

Oh yeah...Dr. D on 100.9 overnights is not Dr. Demento...he used to be the afternoon Big Band Nostalgia host on WLEC until it went All Sports & ticked off every blue hair in the community. If we remember, WLEC was actually kinda hip when Dave Loney(O.N.N)James was M.D...Light Easy Classics back in the early '90s before Jeffy Storey got his hands on it, everything light, Todd Rundgren to Anita Baker, to Alice Cooper to Wings. They would've had better luck going back to that now, or even Light AC of the 60s & 70s instead of creating an irate community of weak, confused elderly ex listeners with all this sports mess. One afternoon they were discussing HIGH SCHOOL FANTASY LEAGUES (Fogg's Pigskin Panel of Prognosticators).

 

[Rusty Muck]

Oh yeah...Dr. D on 100.9 overnights is not Dr. Demento...he used to be the afternoon Big Band Nostalgia host on WLEC until it went All Sports & ticked off every blue hair in the community. If we remember, WLEC was actually kinda hip when Dave Loney(O.N.N)James was M.D...Light Easy Classics back in the early '90s before Jeffy Storey got his hands on it, everything light, Todd Rundgren to Anita Baker, to Alice Cooper to Wings. They would've had better luck going back to that now, or even Light AC of the 60s & 70s instead of creating an irate community of weak, confused elderly ex listeners with all this sports mess. One afternoon they were discussing HIGH SCHOOL FANTASY LEAGUES (Fogg's Pigskin Panel of Prognosticators).

You mean Dave Hayes is still there? I thought he was blown out (with Dick Conrad and Jeff Baxter) with the WLEC filp to sports. Guess not...

WLEC lasted far longer than any other standards station in the area, most certainally the nation (save for WNIO/Youngstown and WSUM/Salem: that's right, the Mahoning Valley has TWO standards stations!) Now, it probably shouldn't have gone into a sports format and really ought to have evolved into a basic talk station like WEOL. But...it is what it is now, and the sports format plays off of all the evening sports PBP, so I see the justification.

Sadly, the era of easy listening music ended some time ago. The death of WRMR was a mortal wound, but WLEC's flip is the death knell.

- Nathan Obral

 

[Rusty Muck]

Well, as we take our staffing bets on the cluster in the hut, here are mine...

WKFM: THE NORTHCOAST'S OWN COUNTRY K96
PD: TIM KELLY
MD: MIKE JEFFRIES
FORMAT: COUNTRY

6A- 10A MIKE AND KAMI
10A - 3P NANCY (currently on mornings with Randy)
3P - 7P KYLE
7P - 12A LIA @ NIGHT
* Lia will get dropped from CKY once BAS buys the stick

WCPZ: THE NORTHCOASTS BEST VARIETY, Z102.7
PD: RANDY HUGG
MD: CRAIG COUCH
FORMAT: ADULT HIT/HOT AC

6A-10A RANDY AND CRAIG
10A -3P MICHELLE LEE
3P - 7P JAMES GREEN
7P - 12 ACE CALLAHAN
* Michelle and Craig will segue from WLKR

WOHF: THE NORTHCOAST'S BEST ROCK 92.1 THE SOUND
PD: MO Z
MD: SCOTT TROXELL
FORMAT: AAA/ALTERNATIVE HYBRID

6A-10A BOB AND TOM
10A-3P SCOTT TROXELL
3P - 7P MO Z
7P -12 TONY C
* Scott moves from WLKR, Mo moves from CPZ and Tony follows.

WLEC: THE NORTHCOAST'S SPORTS 1450 WLEC
PD: MARK FOGG
FORMAT: SPORTS TALK

6A-10A MARK AND STEVE IN THE MORNING
10A-12 FOX SPORTS
12P-3P JIM ROME
3P-7P DAVE AND SCOTT IN THE AFTERNOON
7P-12 FOX SPORTS OR LOCAL SPORTS

I could see WLEC, in this scenario, switching networks to ESPN Radio. Obviously they'd be taking it from WLKR-A when/if the divesture of 1510 takes place. The only weaknesses that exists are: 1) no "Mike & Mike" if the local morning show stays, 2) do they drop Romey for Dan Patrick?, and 3) no TOH CBS Radio News.

A team of Wiede and Truxell would be very interesting. Same with Randy and Craig - I've thought the same thing. Craig's obviously an up-and-comer at WLKR-FM. IIRC, Nancy was originally at WKFM before joining WCPZ/WLEC, so in an odd way, her career has come full circle.

The biggest positive about this lineup is that there's no presence of WW1-based or other 24/7 service jocks (albiet having B&T on 92.1, Lia and Danny Wright on WKFM, plus the VT'ed shifts on several of the stations, likely at 92.1). The WOHF calls would have to go to 100.9 with the swap, perhaps WWSO for "The Sound"?

All in all, KMW, I like your lineup. Plus let's not forget:

News director: Steve Schoffner
News reporters: Scott Truxell (from WLKR), Jared Kozar (from WEOL); and the WEOL-fed casts on WKFM
Sports director: Mark Fogg
Weather forecaster: Jon Loufman (the case for all ELB stations sans WNWV)

I am almost certain that WOHF and WMJK will swap. I like what Nathan is saying about WOHF. That would be a very smart move. The Alternative and AAA stations in Canada do extremely well in Erie and Huron Counites. Normally they rate in the Top 5, In Ottawa County, the Alternative station is #2.

BAS BROADCASTING will be smiling with big teeth over in Fremont when they slap

100.9 THE WOLF - CLASSIC ROCK
99.1 THE EAGLE - AC
103.7 THE FOX - COUNTRY
1600 WTTF - NEWS/TALK/OLDIES

Then of course WILBUR with

95.3 WLKR - AC/OLDIES HYBRID
1510 WLKR - CLASSIC COUNTRY

This all would make sense. I am curious to see if the Wilbur family can afford the WLKR combo, but there's nothing that says it CAN'T happen. If not, could BAS try to make a run for it (possibly as part of the WOHF/WMJK swap?)...

BAS would certainally treat WTTF as they have done with WMVO, trying to retain most of the local programming and flavor of the AM station. But gone would be FSR for the overnights...

- Nathan Obral

 

[infrared41]

Well, as we take our staffing bets on the cluster in the hut, here are mine...

WKFM: THE NORTHCOAST'S OWN COUNTRY K96
PD: TIM KELLY
MD: MIKE JEFFRIES
FORMAT: COUNTRY

6A- 10A MIKE AND KAMI
10A - 3P NANCY (currently on mornings with Randy)
3P - 7P KYLE
7P - 12A LIA @ NIGHT
* Lia will get dropped from CKY once BAS buys the stick

WCPZ: THE NORTHCOASTS BEST VARIETY, Z102.7
PD: RANDY HUGG
MD: CRAIG COUCH
FORMAT: ADULT HIT/HOT AC

6A-10A RANDY AND CRAIG
10A -3P MICHELLE LEE
3P - 7P JAMES GREEN
7P - 12 ACE CALLAHAN
* Michelle and Craig will segue from WLKR

WOHF: THE NORTHCOAST'S BEST ROCK 92.1 THE SOUND
PD: MO Z
MD: SCOTT TROXELL
FORMAT: AAA/ALTERNATIVE HYBRID

6A-10A BOB AND TOM
10A-3P SCOTT TROXELL
3P - 7P MO Z
7P -12 TONY C
* Scott moves from WLKR, Mo moves from CPZ and Tony follows.

WLEC: THE NORTHCOAST'S SPORTS 1450 WLEC
PD: MARK FOGG
FORMAT: SPORTS TALK

6A-10A MARK AND STEVE IN THE MORNING
10A-12 FOX SPORTS
12P-3P JIM ROME
3P-7P DAVE AND SCOTT IN THE AFTERNOON
7P-12 FOX SPORTS OR LOCAL SPORTS

I am almost certain that WOHF and WMJK will swap. I like what Nathan is saying about WOHF. That would be a very smart move. The Alternative and AAA stations in Canada do extremely well in Erie and Huron Counites. Normally they rate in the Top 5, In Ottawa County, the Alternative station is #2.

BAS BROADCASTING will be smiling with big teeth over in Fremont when they slap

100.9 THE WOLF - CLASSIC ROCK
99.1 THE EAGLE - AC
103.7 THE FOX - COUNTRY
1600 WTTF - NEWS/TALK/OLDIES

Then of course WILBUR with

95.3 WLKR - AC/OLDIES HYBRID
1510 WLKR - CLASSIC COUNTRY

I couldn't see Randy Hugg working for Tim Kelly. I know Randy does not have a lot of respect for Tim and there's no love lost between them. If ELB does end up with WCPZ and WLEC I wouldn't be a bit surprised to see Randy stay on with CC when the changeover takes place. Randy would be a good fit for the Akron CC stations. As far as Nancy staying on with ELB that's doubtful too. She burned ELB pretty good when she left for CC Sandusky. Unless something has changed dramatically over the years, I can tell you that the ELB crew holds grudges for a very long time. It will be interesting to see how it plays out.

 

[kentuckymedia]

Randy just wont leave Sandusky. If any switching happens for him, maybe Norwalk or Fremont. But his family lives in town, plus his spouse works for the company too.

I know that Tim and Randy dont see eye to eye, but Tim also realizes he cant loose Randy from Mix. He has been there since the Leisure Rock days. Randy has woke up or drove home Sandusky for years! When it comes to Nancy, who knows for sure. Tim and her have their differences, but once again, I dont think Tim is that stupid. He is a very realistic person. Will there be fights between Tim and Randy? Heck, even Tim and that new GM of theres....I dont know his name.

It does all come full circle for the entire staff at both ELB and CC.

Wilbur will for sure go after LKR combo. He tried to in the past, what would make him not want to do it again? BAS, well....it makes me sick that they do what they do to their stations, but in the same essence....they dont know radio if smacked them in the face. All they know is the mighty dollar. Sad...but thats the business as it stands.

As for the mass amount of part-time weekenders at CC? Well, I would hope they get a chance to stay...but if they dont....they will get to move on!

 

[VODood]

Mix will have Whoopee in the morning, Wiedenheft v/t 10-3, Hugg back on afternoon drive like years ago, & Delilah evenings. Overnights will be jock free, unlike now, 4 different part-timers 7 nights a week.Cap'n Ron, Cash, Tony-C & beamed in Mike Weis outa Cinci(first to go with Hague). Ace & Mo-Z may have optiona of staying on as part-timer voice trackers for Coast.

ELB would never, ever bring in Whoopie in. Pray to God that doesn't happen. (And looking at this, I remember of the ill-moderated cleveland.com board that once mused of a syndicated Dave Koz morning show landing in mornings on WNWV... which obviously never happened.)

Randy's a WCPZ mainstay. Plus he's the OM for CPZ/WLEC/WMJK. As Tim Kelly was promoted to operations director for WEOL/WKFM/WLKR-A/WLKR-F, Randy would probably get a prime gig for the cluster. He'd still be on the air though. But he'll likely get a new cohost... (Craig Couch, maybe?)

Kathy would be replaced (make that affirmative) in middays with Ace - Wiede's got enough on his plate with the WLEC sports talk show. Mo-Z, Cash, etc. would probably stay (maybe at either WMJK or WLKR-F?) Oh, and Deliah would be more apt to air on the more SAC-ish WLKR-F or WFRO...

The Coast is an interesting piece, however. Bob & Tom would stay, but I'd like to see them take it into a classic-AAA format that CIDR/93.9 is trying now as "The River."

The news department is a bit simpler to figure out. If ELB keeps WLKR A-F, Scott Truxell joins Steve Schoffner in the Sandusky bureau. WEOL's news room would also likely feed in air sound or stories when needed, and vice versa.

- Nathan Obral

According to my sources Randy applied for the WMVX PD gig, and lost out to Don Hallett. Nothing against Randy, but Hallet's resume is certainly more impressive. So the "Randy is a WCPZ mainstay" is not true. He was trying to "get out" after 20 years, albeit not that far going from Sandusky to Cleveland. Randy needs to either get out and get a higher profile gig elsewhere, or deal with the fact that he's a big fish in a very, very small unrated pond. He should've went for the WWWM/STAR 105 Toledo gig when it was open. Toledo is at least a rated market. Gives the resume some weight. Like it or not it matters.

 

[VODood]

Nathan there's many a standards station throughtout the U.S. that does extremely well. And some even on FM these days. I believe there's one in the Denver market. If not FM most definately AM.


I worked with Tim Kelly at WKFM in it's first year and half on the air. Great guy. Incredibly smart, in business, and as an engineer. He essentially built the original facilty in Huron @ the boat basin, and then the newer facility. He was always good to me and knew that my career wasn't in Sandusky. It was just a stepping stone. He's done very well for himself being able to stay where he has and with a locally owned company. I think he'd admit that being behind the mic isn't his "thing". He's into the operations of the business.

As always with mergers or purchases, there's some consolidating of employees. Nature of the business, especially in these fiscally tight days with revenue being tough to come by.

 

[VODood]

I see a lot of cross voicetracking going on with ELB. Plus maybe a merged NORTHCOAST NEWS-TALK 930/1450?

I'm not so sure. There wouldn't appear to be much overlap between interest in local information between Elyria/Lorain and Sandusky/Norwalk.

If ELB got 1450, I'm not saying they wouldn't eventually take it news/talk - though my gut tells me they'd hang onto the sports format for now - but I don't see it simulcasting 1450 or even imaging with it.

Neither would I.

The identities of both stations might not fare well. After all, WLEC and WEOL have been around for roughly the same amount of time - 58 years for each - that it would be impossible. Plus, remember that WEOL (for whatever reason) has never been imaged as "News/Talk 930," even though they realistically operate as a news/talk station.

Now, could I see WLEC eventually turning into a news/talk station like WEOL? Maybe. Mark Fogg and Steve Shoffner are the morning linchpin, and the rest of the day would be a grafting of WEOL's lineup. (Glenn Beck - 9a-12p, Clark Howard and Sean Hannity - 3p-5p) Replacing Clark Howard for Rush could be doable, IMHO, in the 12p-3p slot. Sandusky would be far enough from WSPD and WTAM to make that realistic...

Dave Wiedenheft would stay in a 5p-7p slot, as a lead-in to the sports coverage. FSR would still be retained for the evenings from 7p-10p. Fit in Jim Bohannon in the 10p-1a slot, and C2C in the overnights.

Now, could that happen? Probably... but not within two or three years. Plus, ELB would have to logically give the sports format on WLEC a chance.

WLEC's department could easily feed stories and content to WEOL when the need exists, and vice versa. In effect, there would be two news bureaus in Sandusky and Elyria. I doubt, however, that either station could track a newscast for the other one, as both cities are seperate enough to warrent different news coverage.

Personally, I would be for WCPZ dropping the "Mix" positioner immediantly - and going back to "The Hit Point on the North Coast: 102.7 WCPZ!" The station deserves to be HAC, probably in the means KMW states, but not too soft. I'd keep current voice Scott Glazer, but I imagine it being imaged like WPLJ/New York was-and-is...

Then, taking "92.1 The Coast" into a AAA (a la "93.9 The River" in Detroit/Windsor) or as an active rock signal completes the picture - for me, at least.

- Nathan Obral

HAC is a struggling format. SAC is where it's at, ratings and revenue. Is Scott the VO for WCPZ? Good for him. I remember him when he was an intern (for Doc, I was at 'MMS then).

No $$$ in active rock either. Classic shits, I mean classic hits/classic rock is more lucrative. If doing "rock" and "Everything that Rocks' format is best, or the active/mainstream like 'MMS with a few "golds" for the upper demos.

Since we're talking a smaller market, "oldies" or "classic hits" as they're now marketed, would work. Oldies works well and caters to the new 25-54 which is 35-64. It's all local in the unrated markets so you dont have to worry as much about media buyers from agencies.


If ELB picks up some or all of the CC Sandusky stations I'll be having a chat with my buddy Tim K. And if Saga picks up anymore here in Northern OH I have an "insider" in the Columbus mkt that can help. And it's not Sandy Bennett

Anyone able to hear WXKR/94-5 out of Toledo? How's it sound? Sonically...imaging??