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Sandusky Radio

S

SeattleObserver

Sandusky is an interesting company.

It's privately held.
It's heavy into music formats.
It's only in 2 markets.

Any thoughts on the company? They appear to still be marketing their stations and I guess have decent cash flow.

Like Bonneville, they are going through the PPM change in 2 markets simultaneously - Phoenix/Seattle. In Phoenix they own the male demographic stations it seems and here they try to own the female demographic stations.
 
The Sandusky Sisters

It's not unusual to find whole clusters dedicated to attracting one gender exclusively with various formats all designed to capture a certain segment of that gender. What Sandusky does with women here, Entercom does with men.....
 
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