I grew up listening to KLIF when it was peaking in Dallas. I watched with great interest as KVIL took the Gordon McLendon formula to unprecedented heights. As a new poster on this board, I have read numerous opinions about the state of radio, and Dallas radio in particular. I would like to offer up an opinion that I have carried around for nearly 20 years.
I think a number of formulas, and a great many air personalities, owe their livelihood to a tragic event that sent KVIL stumbling for a bit: the sudden death of Ron Chapman's producer, Sandy Hopkins. I was listening the day that she failed to show up for work and it was like all the air had been sucked out of the Capital Bank building @ Mockingbird and Central.
I can remember the story that was in the paper a day or two later. Ron was obviously quite stricken by the loss of not only his producer, but a good friend: " Every day, the first thing she and I would do, was hug." He paid homage to this wonderful person who managed to put up with his legendary "creative genius" and also kept him grounded. Listening to her pull things out of her guests on Dusty Attics was a treasure.
My alarm clock went off at 525AM so I could hear Ron and everybody on the morning show <Suzie, Warren, Mark, Ray, Andy, Jonathan et al> toss off lines about the previous days news and events. Just a little low key banter, but gaining intensity...it would build up to that magical place, each and every weekday morning when you just knew that your dial was set to the right frequency because coming out of a short break you would hear one legend introduce another: " Straight up, 6 o'clock in the morning now, on KVIL-Highland Park, KVIL-FM-Highland Park-Dallas-Fort Worth!"
After Sandy passed away, Ron used to play the most morose music during the 6 o'clock hour. I remember that he used to play "Lady in Red" by Chris DeBurgh and "I'll Still Be Loving You" by Restless Heart until it seemed <to my mind, anyway> he was going to grieve himself into retirement.
If memory serves, Jody Dean was doing overnights <and kicking everyone else's butts, thoroughly> but there were no openings for years at KVIL.
I'm trying to remember if Jody replaced Sandy, or if Lynne Haley was producer, then Jody came aboard after she split. Either way, the entire station seemed to be drifting and somewhat purposeless for months. I think it allowed Magic and Q102 and K104 to begin raiding the morning show for listeners. And when the morning show stubbed its toe, even Larry Dixon screamed a little.
There are those who would say it was Dorsey landing at KSCS, or Tom the Flyjock that began the help loosen the grip KVIL had on North Texas radio listenership after the mid-1980s. I think it was the loss of the morning show's compass: Sandy Hopkins.
Every single radio station that wants to dominate this market should rack the entire set of jingles that KVIL used in their heyday, and listen to each and every positioning statement those jingles stood for.
My three favorites:
"Never rest in the shade, never say you've got it made, when you're leading the parade...K-V-I-L!"
"Whether in Fort Worth or Dallas, Stereo 1-oh-three, we're the one one hears....K-V-I-L, we've got you by the ears!"
and of course: "It's a shame whats happened to radio, but they can't afford to do it anymore. its a shame they can't hire a section of brass..."
I think a number of formulas, and a great many air personalities, owe their livelihood to a tragic event that sent KVIL stumbling for a bit: the sudden death of Ron Chapman's producer, Sandy Hopkins. I was listening the day that she failed to show up for work and it was like all the air had been sucked out of the Capital Bank building @ Mockingbird and Central.
I can remember the story that was in the paper a day or two later. Ron was obviously quite stricken by the loss of not only his producer, but a good friend: " Every day, the first thing she and I would do, was hug." He paid homage to this wonderful person who managed to put up with his legendary "creative genius" and also kept him grounded. Listening to her pull things out of her guests on Dusty Attics was a treasure.
My alarm clock went off at 525AM so I could hear Ron and everybody on the morning show <Suzie, Warren, Mark, Ray, Andy, Jonathan et al> toss off lines about the previous days news and events. Just a little low key banter, but gaining intensity...it would build up to that magical place, each and every weekday morning when you just knew that your dial was set to the right frequency because coming out of a short break you would hear one legend introduce another: " Straight up, 6 o'clock in the morning now, on KVIL-Highland Park, KVIL-FM-Highland Park-Dallas-Fort Worth!"
After Sandy passed away, Ron used to play the most morose music during the 6 o'clock hour. I remember that he used to play "Lady in Red" by Chris DeBurgh and "I'll Still Be Loving You" by Restless Heart until it seemed <to my mind, anyway> he was going to grieve himself into retirement.
If memory serves, Jody Dean was doing overnights <and kicking everyone else's butts, thoroughly> but there were no openings for years at KVIL.
I'm trying to remember if Jody replaced Sandy, or if Lynne Haley was producer, then Jody came aboard after she split. Either way, the entire station seemed to be drifting and somewhat purposeless for months. I think it allowed Magic and Q102 and K104 to begin raiding the morning show for listeners. And when the morning show stubbed its toe, even Larry Dixon screamed a little.
There are those who would say it was Dorsey landing at KSCS, or Tom the Flyjock that began the help loosen the grip KVIL had on North Texas radio listenership after the mid-1980s. I think it was the loss of the morning show's compass: Sandy Hopkins.
Every single radio station that wants to dominate this market should rack the entire set of jingles that KVIL used in their heyday, and listen to each and every positioning statement those jingles stood for.
My three favorites:
"Never rest in the shade, never say you've got it made, when you're leading the parade...K-V-I-L!"
"Whether in Fort Worth or Dallas, Stereo 1-oh-three, we're the one one hears....K-V-I-L, we've got you by the ears!"
and of course: "It's a shame whats happened to radio, but they can't afford to do it anymore. its a shame they can't hire a section of brass..."