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Santa has come to town!

R

RBRadioWaves

KTWV and KOST have both flipped to Christmas Music yesterday. Based on Facebook posts, they started the exact same time.

So far, i'm going to have to say that KOST will win, due to brand recognition. However, this could boast ratings for KTWV.
 
KOST will indeed win, same as last year. When Jhani Kaye was KOST's program director, he switched the station to Christmas music in mid-November of 2011. He thought listeners needed a respite from the shock and grief that followed the terrorist attacks of two months earlier. Every year since, KOST has begun playing Christmas music in November. Last year, Jhani Kaye was programming KTWV, and he switched "The Wave" to Christmas music on November 13, beating KOST by two days. But when the "Holiday Period" Arbitron ratings came out, covering December 8 to January 4, KOST was number one with an 8.5% audience share and KTWV was a distant seventh. (Stations #2 to #5 were KFI, KPWR, KAMP, KIIS and KLVE.) Yep, KOST has "brand recognition."
 
Correction to the above parenthetical line: Stations #2 to #6 were KFI, KPWR, KAMP, KIIS and KLVE. Yes, I know how to count!
 
The wave did play god rest ye merry gentleman by jethro tull last year. I was greatful. You just always hear the same standards at christmas.

It is nice to hear something different occasionally but not as we speak the wave is playing nat king cole silent night.
 
I listened to KTWV for a while this afternoon and heard Last Christmas (which isn't really a Christmas song) and Holly Jolly Christmas. Then I switched to KOST and within ten minutes heard those same two songs! They, along with Feliz Navidad, Jingle Bell Rock, Wonderful Christmastime, Rockin' Around The Christmas Tree and several others, seem to play about every 45 minutes on both stations!
 
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