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Santa Rosa Market

B

bturner1

Just curious if anyone knows what is spent on advertising in the market. I would imagine there is not a whole lot. I know about 20 years back in was a few million.
 
bturner1 said:
Just curious if anyone knows what is spent on advertising in the market. I would imagine there is not a whole lot. I know about 20 years back in was a few million.
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Since it is not a separate market, but part of the San Francisco MSA, sources like BIA do not give separate sub-market data.

Based on the figures from two years ago for just Sonoma County stations, there is about $8 million in total gross billing from 20 commercial stations licensed to the country.

Biggest biller at about $1.5 million is AC KZST owned by Joe Amaturo who has a cluster of 5 FMs and an AM plus 6 or 7 translators in the market. His group bills close to 60% of all the market revenue.

These are very approximate numbers, as I said.
 
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