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Saturday mornings: WGRR vs 55KRC

O

Oscar

Just happened to be looking through the Fall book and noticed that WGRR's Saturday morning shows are doing better than the long-running shows on 55KRC. In 12+, Adults 25-54, Women 25-54, and Women and Adults 35+, WGRR beat KRC, and in some cases pretty soundly. This is in cume, AQH, and share. I thought KRC would beat WGRR with older adults, but actually GRR pounded them with almost double the share. And WGRR beat Warm, Mojo, B105, The Fox, and Mix in some of those demos.

Anybody still think those "info shows" were a bad idea?
 
Depends on how you define "bad idea." I think it would be a bad idea to run paid religion overnights on an all-sports station. Maybe that takes this case to an an extreme, but that they CAN shelve the music on saturday morning to ring the cash register shows why there's room for a little competition either in music or talk.

Maybe it's time for someone to put their 8a11s on the line and go all-talk on an FM station here. If oldies really are over and if it's that easy to beat KRC at the weekend stuff, why not go after the foreground format on FM full-time?
 
An interesting point

Why not go all talk? But, who would it appeal to?

I think WGRR works on Saturday mornings, because the info shows appeal to their core demo. You probably couldn't do a 55KRC-type station on FM here and make it work as well as Oldies does, unless there was no 55KRC. If you tried to do an Infinity-type "Free-FM", then the Saturday morning shows wouldn't even fit.

Plus, Denny McKeowen is well known to that demo and probably brought some listeners with him from KRC.
 
it's one daypart from one day on a weekend. Hard to draw any sort of serious conclusions from that. Saturday 10am-7pm is the one weekend daypart that gets any attention from any buyers.

> Just happened to be looking through the Fall book and
> noticed that WGRR's Saturday morning shows are doing better
> than the long-running shows on 55KRC. In 12+, Adults 25-54,
> Women 25-54, and Women and Adults 35+, WGRR beat KRC, and in
> some cases pretty soundly. This is in cume, AQH, and
> share. I thought KRC would beat WGRR with older adults, but
> actually GRR pounded them with almost double the share. And
> WGRR beat Warm, Mojo, B105, The Fox, and Mix in some of
> those demos.
>
> Anybody still think those "info shows" were a bad idea?
>
 
> Saturday 10am-7pm is the one weekend daypart that gets any attention
> from any buyers.

...and exactly why the Saturday info shows are a great (or GRReat) idea. If buyers don't care about Saturday 6a-10a, then put it to better use.

But, my point is that an FM Oldies station that does talk one morning a week, is beating an established AM that does talk all day and has done these info shows for a decade.
 
Re: An interesting point

Back in the day when I was program coordinator at Mix...we ran Dr. Laura on Sunday nights from 9-12...and she actually had some good #'s. But that was the late 90's.

> Why not go all talk? But, who would it appeal to?
>
> I think WGRR works on Saturday mornings, because the info
> shows appeal to their core demo. You probably couldn't do a
> 55KRC-type station on FM here and make it work as well as
> Oldies does, unless there was no 55KRC. If you tried to do
> an Infinity-type "Free-FM", then the Saturday morning shows
> wouldn't even fit.
>
> Plus, Denny McKeowen is well known to that demo and probably
> brought some listeners with him from KRC.
>
 
> But, my point is that an FM Oldies station that does talk
> one morning a week, is beating an established AM that does
> talk all day and has done these info shows for a decade.

Don't you think it has more to say about FM versus AM radio use than the format?
 
> Don't you think it has more to say about FM versus AM radio
> use than the format?
>
That could be, but I'll bet an FM wouldn't be winning against WLW
 
Re: An interesting point

You're right about the numbers - GRR significantly beats KRC 12+, 25-54 and 35-64. It ain't even close. I wonder if they're converting it to as big a difference in the rates for GRR vs. KRC.
 
WGRR vs 55KRC

And I think all of you are reading WAY TOO MUCH into one weekend day's narrow daypart and only two radio stations. It's this kind of over-analysis that gets stations into trouble.




> > Don't you think it has more to say about FM versus AM
> radio use than the format?
> >
> That could be, but I'll bet an FM wouldn't be winning against WLW
>
 
No we're not.

I'm making a simple comparison of this one daypart only. It has nothing to do with anything else.

I just found it interesting that when WGRR started the Saturday info shows, the Oldies "know it alls" on the board ripped them. I thought it was strange, but I thought they might know better how to generate some rvenue from a dead daypart. The ratings show that they gambled correctly. It also shows that they are drawing more listeners than the original how-to shows on 55KRC. That was also an interesting point to me.

That's all I was saying.
 
Re: No we're not.

I agree with you, Oscar, and was very surprised to see the big difference in audiences. Oldies Cat is correct that Kroger won't care, but KRC pulls in a lot of money from clients that specifically buy that daypart and no other radio. For that reason, they should be concerned about the potential loss of revenue and WGRR should be considering more revenue-driven programming in other weak dayparts.

If the ratings figures were close, Oldies Cat would be more on target, but it ain't close and the nay-sayers were wrong. If they decide to abandon the oldies/classic rock fight/transition, they have a natural progression into FM Talk, which I believe will sooner or later pose a serious challenge to WLW.

Remember, 20 year ago WLW didn't just one day go talk. Gary Burbank and Jim Scott played tunes into the 90's and the weekends were classic rock before the Fox was born on 94.9.
 
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