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Saturday Prime-Time

S

Starbucks

Without any facts and statistics involved.....it's been noticable that new or original programing has been scheduled lately for Saturday prime evenings. A night that had Jackie Gleason, Gunsmoke , Mary Tyler Moore, Archie Bunker, Saturday nights has gone to the dogs , like syndicated AM programing.
Besides Cops, America's Most wanted, were seeing regular new series like Harper's Island been filling in new episodes every week on Saturdays, when the past years, it was movies of what everyone already rented on DVD, or reruns from the shows they originally aired during the weeknight, College Football, or the National extra awards.
Do you think it's a trend to see if there is still a Saturday evening audience where it might be lead to develope more programming, especially when the recession has taken a lot of party, entertaining evenings back to the homes.
Gomer, your facts and statistics to qualify to place a post on radio info, would be greatly appreciated.
 
Saturday Prime Time pulls lousy numbers, like Fridays, because most people go out or do other activities on Saturday night.

The real trick with Saturday would be prime access or early prime time. "The Muppet Show" and "Star Trek: The Next Generation" did wonderfully syndicated in prime access, and the success of "Doctor Who" in the UK at 7pm Saturdays suggests there might still be a market for family-oriented early evening weekend programming.

One of the networks might want to experiment with Saturday prime-access on its O&O's, and if they're successful with it, negotiate with other affiliates to take the 7PM hour back on Saturdays in exchange for another hour some other place.
 
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