daypart said:
DavidEduardo said:
Now that's bizarre. In a Hispanic market that is highly assimilated, why would anyone want to listen to programming out of Mexico City that is mostly about the internal affairs of Mexico?
Because they have family there and are concerned about what's happening in the country?
It does not work that way. While there may be some interest in information, the only information most immigrants want is about family, and they can now get that with a phone card or a calling plan.
Remember that most immigrants from Mexico come when they are young... 16 to mid to late 20's. How many people in that age groups have an interest in news and information? Once an immigrant has lived in the US for many years, the bond with the "old country2 weaken.
A group of Cd Juárez broadcasters did a study several decades ago with the university in El Paso. They wanted to prove that Arbitron was wrong and that there was less listening to the El Paso Spanish language stations and more to the Mexican side stations. The survey showed the opposite: those on the El Paso side did not want to hear about the country that they had left and which could not offer them a future, and they did not care about anything other than things that affected family still there, such as floods and earthquakes.
All the research I did while doing talk in markets like LA and Chicago confirmed that finding. Other than following soccer teams, and wanting some information of the broadest kind, there was really no interest in programming from or about Mexico. Radio Unica, a failed US talk network, proved the same as the shows they obtained from Mexico or coproduced there did very poorly.
Although from what the English language media here says repeatedly, candor about the drug war is not a strong suit of the media in Mexico.
And how much talk about drug trafficing do you think a young immigrant wants to hear?
Neither of those are very strong signals, so perhaps this is a niche meant to attract upscale Mexican nationals with second homes in SA? Supposedly there are a lot of folks like that in Stone Oak.
Of course, non-permanent residents would never get on the "two year commitment" PPM panel.
You bring up a very important point: listeners to talk in Mexico are more upscale and older than the typical immigrant. In fact, talk does not do very well in the D and E socioeconomic levels and among those under 25 or 30 and up.
