Sav Ratings almost here!

[htowler]

Tommorow we shall see Ratings come out! Hilton Heads came out today, that should give a hint on how Savannah will do.
In HH Winners Were

WYKZ The River
WEAS E93
WLVH Still one of the BEST Urban ACs in the country Good Job Gary Young!
WIIZ Almost Double. Not Sure if this one can even be heard in SAV
WTYB UP more? so it may be more than just a flip bounce they are retaining the listeners they gained
WSSJ Almost Tripled People are getting into Jazz.

Some Losers

WQBT Expected Again. too much Urban AC lean in an area overflowing with Urban ACs
WFXH What in the world? A Rock Station Caught Playing Rap music it cost them.


Every one else was basically Flat. HH is not SAV but I think the SAV book will be similar



Coming WEDNESDAY, JANUARY 31: BOISE, ID; RENO, NV; APPLETON-OSHKOSH, WI; BURLINGTON-PLATTSBURGH, VT; SAVANNAH, GA; TALLAHASSEE, FL; LEBANON-RUTLAND-WHITE RIVER JUNCTION, NH-VT; GREEN BAY, WI; DOTHAN, AL; FARGO-MOORHEAD, ND; MONTPELIER, VT; AUGUSTA-WATERVILLE, ME; AUGUSTA, GA; HARRISONBURG, VA; and LEWISTON-AUBURN, ME.

 

[TheMusicMan]

They're here! Well, the 12+ are for those of us without access to the breakdowns...

Kix 96 rebounded nicely and is now tied with E-93 (down in the overall) for #1.

Love was down also, but WSOK is up. Magic 103.9 looks to be for real.

The River also saw a nice jump - better than last fall.

KISSFM had a great book. I can't speak for the breakdowns, but the 12+ numbers are their highest ever.

Did Q105.3 take the brunt of The River's gain? I don't know, but they're down quite a bit, as is I-95.

Coast up slightly, not at WLOW levels though. Gator can't seem to get anywhere near WJCL.

 

[SAVRADIOFAN]

Interesting ratings book in Savannah.

Here is what I see: The Top 10 radio stations Cumulus has 4 out of 10 (With 7 signals). CC has 5 out of 10 (Six Signals) and 1 (Triad)? Where are the Adventure stations? Where are the Triad stations?

JCL? Good Book...
E-93 You better THANK GOD for Doug Banks because that was the only daypart that they dominated in 6am-10am.
Kiss up nicely done!
TYB is rising thanks to Steve Harvey
Love 101.1 #1 25-54 (Where it counts)
SOK... 35-64
River... You can see what Holiday music will get you.... Numbers!
QBT... Down 12+ but hit the demo W 18-34 DEAD on!
IXV... Whewwwwwww! That is a drastic drop
ZAT... Take "Htowlers advice" go Rhy/CHR like WIBT in Charlotte, your better off.

 

[htowler]

ZAT... Take "Htowlers advice" go Rhy/CHR like WIBT in Charlotte, your better off.

Can WZAT go Rhythmic without Eating into E93? This move would require some tweaks to E93 as well. They would have to Completely Removes Tracks from Justin Timberlake Fergie and Reduce Spin From AKON,Robin Thicke and some of Diddy's rhythmic leaning Stuff. WZAT would have to be Heavy With stuff From Paula DeAnda, BrownBoy, JT, AKON, Danity Kane, Fergie and Will.I.Am. or the 2 Stations would sound too similar. WQBT would be the Better one to Flip Rhythmic WEAV Has a Hot AC lean, and seems to be doing good with it.

 

[Radio-X]

Well...the funny things are what didn't show up (meaning less than or equal to 0.3 ratings)

-John FM
-Freedom
-The Hawk

Then again, last time I listened to the latter two, 90+% of their 5 minute stopsets were hawking "Focus Factor" or "ConsolidateMyBills.com/net/org". Almost no local commercials. Makes sense if you're bartering a sat. feed, but on a locally-produced station? Are you guys able to pay the light bill?

Then, Tama has a good signal in 100.1 and cant even get a two share out of it?!?! Yeesh.

I'm really just suprised. Gospel music is one of the top five formats and it can't even get an FM. Somebody at Triad or Tama could make "Employee of the Month" if they put gospel music on a decent FM signal.

Needed to blow off steam,

Radio-X

P.S.: It's really time to play Savannah's favorite yearly game: "WHEEL.............OF................FORMATS!!!!"

 

[htowler]

Would be nice if Freedom would go Silent then I could Hear B92 without the interference. I bet B92 would even pull in a #

 

[FilmCritic3K]

P.S.: It's really time to play Savannah's favorite yearly game: "WHEEL.............OF................FORMATS!!!!"

A-frickin'-men!

As I've said, someone really needs to challenge WFXH and show the market how the format is actually done.

Llet's get that format wheel spinning, WGZO. No one's listening Triad, no matter how many times WSAV's weather staff tells its viewers to tune in to WGZO for their weather.

C'mon Cumulus, take off the rose-colored glasses already! WZAT is a more than lost cause and you need to face facts, people! And wow, look at WIXV! Maybe people realized that hearing hair bands and southern-fried rock all day is a detriment to one's aural senses. Might a flip for WIXV be in the offing?

They're here! Well, the 12+ are for those of us without access to the breakdowns...

Kix 96 rebounded nicely and is now tied with E-93 (down in the overall) for #1.

Love was down also, but WSOK is up. Magic 103.9 looks to be for real.

The River also saw a nice jump - better than last fall.

KISSFM had a great book. I can't speak for the breakdowns, but the 12+ numbers are their highest ever.

Did Q105.3 take the brunt of The River's gain? I don't know, but they're down quite a bit, as is I-95.

Coast up slightly, not at WLOW levels though. Gator can't seem to get anywhere near WJCL.

Despite WRHQ's big drop, the station bills well and Jerry's paying the bills so it's not going anywhere. It's become a Savannah institution, in that it's the station you always hear playing in area office buildings and the like.

So what, if any, format flips do you see coming this year, TheMusicMan? There have to be a few on the way, I'd imagine. WIXV's down a considerable bit. The suits at Cloud City in Atlanta needs to recognize that WZAT is not going to be a threat to WAEV's utter dominance with the format and flip WZAT accordingly. WGZO also needs to be put out of its misery; no one's listening to 103.1 The Drive and the sooner Triad realizes that the better. Whither WGZR? The Gator had a slight bounce. Do you see a flip there? I highly doubt it as I think Triad's in it for the long haul. Maybe a rebranding might help. Or not. Perhaps, as was previously stated on this board, Savannahians have chosen WJCL as their country station, much like WEAS's heritage have kept it at the top for so long. I don't think WGCO's going anywhere, despite the wishes of many. I think Triad's going to give 98.3 JACK FM more time, as it's only been a year or so since it launched.

Aside from my often stated dream of a diversely-programmed alternative station, what formats might we see coming to stations in the area over the next few months? This is assuming that those in power recognize the failings of said stations and react logically. How long have we watched WZAT limp along now with its foolish attempt to pretend like it's 1998 again? Six, seven years? Silly, silly Cumulus...will they ever learn? Answer: apparently not.

Kudos to Russ and the gang at WAEV (and good luck with your new gig, Russ!) for continuing to dominate the format. It must be fun to shoot all those fish in a barrel.

Did I miss anything? Any thoughts on my thoughts?

 

[SAVRADIOFAN]

WQBT would be the Better one to Flip Rhythmic WEAV Has a Hot AC lean, and seems to be doing good with it.

WQBT # persons 18-34 #1 women 18-34. WQBT is not flipping to anything. E-93 down 2.0 shares WQBT down .9....

by the way WIBT's #'s keep going down each book [EDIT]

Ponder on that




[namecalling]

 

[russ973]

Thanks for the comments... the compliments... and the well wishes.

 

[TheMusicMan]

FilmCritic, I feel like every book we sit here and predict flips, but nothing ever seems to happen. In some cases, I don't really understand why.

If Triad is really invested in Jack, I say move it to 107.9 and bring Oldies back to 98.3. I still don't understand what the point of kicking Oldies to the curb was in the first place, but that's water under the bridge at this point. Also, The Drive...I like the music, but it's doing nothing here. Hilton Head, it seems to be doing alright. Is that what's keeping it around? Come to think of it, why not kick Jack altogether and move The Drive to 107.9?

As far as Gator goes, again, doesn't seem to be doing amazing in Savannah but beating KIX 12+ in HHI. I'm wondering how much importance Triad puts on SC vs Savannah.

I don't see I-95 going anywhere. Yeah, not a great 12+ book, but who knows about the breakdowns. Regardless, it's one book. Not nearly enough to kill it. Similarly, Q105.3 sure as hell isn't going anywhere.

Was The Beat really #1 W18-34? If so, they're not going anywhere.

The Urban AC battle: SAVRADIOFAN says Love is #1 25-54...again, nice. Magic has certainly made inroads in the 12+, but I'd be curious to see how they're doing in their demos and outside of Harvey.

As for KISSFM vs Z102 - obviously very good for WAEV, far and away their highest 12+ numbers ever since the flip from Mix 97.3 in December 2001. They sound good. Z102 - will they flip? I don't know. I don't see Rhythmic happening with E-93 in the fold, but what else?

 

[Caveman]

P.S.: It's really time to play Savannah's favorite yearly game: "WHEEL.............OF................FORMATS!!!!"

A-frickin'-men!

As I've said, someone really needs to challenge WFXH and show the market how the format is actually done.



C'mon Cumulus, take off the rose-colored glasses already! WZAT is a more than lost cause and you need to face facts, people! And wow, look at WIXV! Maybe people realized that hearing hair bands and southern-fried rock all day is a detriment to one's aural senses. Might a flip for WIXV be in the offing?

It's NOT always about the music...

 

[rcombs]

How can anyone look at 12+ numbers and think they know what needs to be done. The days of going by the 12+ numbers have been dead for more than 10 years. Agencies buy demos, and not the 12+ demo. Also, I have always said that Arbitron is a fluke, always will be. There is no way you can send out 100 diaries in a city this size and believe you are getting an accurate reading. But the NY agencies use Arbitron, so we must use Arbitron. And the agencies ultimately decide what formats are being done in any market. If you don't listen to the agencies, you die...plain and simple. 12+ numbers mean squat. Get the breakdown, learn how to read it, then start an educated discussion.

BTW, congrats to you Russ and your guys at Kiss and The River. Good job in both the SAV and HH books.

Did anyone notice the little Spanish AM in HH sneaking in under the radar and getting some decent adult numbers?

 

[Radio-X]

Also, I have always said that Arbitron is a fluke, always will be. There is no way you can send out 100 diaries in a city this size and believe you are getting an accurate reading.

This I agree with. Arbitron is flawed, esp. for a smaller town like Savannah or Hilton Head.

Sadly, some of us (myself included) have left Savannah radio and really can't get access to demos any more, so I'm kinda stuck with dissecting 12+'s based on how the stations have done in past demos. Some of it is common sense, some of it is just sticking your hand out there. Plus, as you said, throwing 100 diaries in a 200,000 person MSA gets some odd results.

Radio-X

 

[JeffMcDermott]

Did anyone notice the little Spanish AM in HH sneaking in under the radar and getting some decent adult numbers?

The first Savannah cluster that gets an FM Latin format, is the winner. It will take some re-jiggering of infrastructure - bilingual sales managers, sales banditos and a morning jock/PD to do the remotes - and that's money that corporate types aren't willing to spend yet. So, it may not happen this year, but it won't be long after that. You read it here first.

 

[Radio-X]

Did anyone notice the little Spanish AM in HH sneaking in under the radar and getting some decent adult numbers?

The first Savannah cluster that gets an FM Latin format, is the winner. It will take some re-jiggering of infrastructure - bilingual sales managers, sales banditos and a morning jock/PD to do the remotes - and that's money that corporate types aren't willing to spend yet. So, it may not happen this year, but it won't be long after that. You read it here first.

WBAW anyone?

 

[radioguy86]

Like it or not, a sample size of 100 is pretty much the norm for music tests as well. Whenever a test is conducted you're relying on the results of 100 (or less) listeners to tell you what to play until your next test is budgeted!

The only people that complain about how flawed Arbitron is are the ones that get a bad series of books. Usually, it's not that far off. For example, look at the Adventure stations.....do you think that's flawed? I don't. They lack stationality and certainly good leadership. Their formats need a major tune-up (or format flip) to gain any respect in the market.

 

[Caveman]

Like it or not, a sample size of 100 is pretty much the norm for music tests as well. Whenever a test is conducted you're relying on the results of 100 (or less) listeners to tell you what to play until your next test is budgeted!

The only people that complain about how flawed Arbitron is are the ones that get a bad series of books. Usually, it's not that far off.

Amen.

 

[FilmCritic3K]

The only people that complain about how flawed Arbitron is are the ones that get a bad series of books. Usually, it's not that far off. For example, look at the Adventure stations.....do you think that's flawed? I don't. They lack stationality and certainly good leadership. Their formats need a major tune-up (or format flip) to gain any respect in the market.

Ding ding ding! You couldn't be more correct. Triad (oh, I'm sorry...Adventure; it's not like anyone could tell the difference) wouldn't know how to market a station if...wait..they don't and they never have. I've said all I can about how bland and repetitive the noise on Rock 106.1 is; their whole cluster needs an evaluation ASAP. But if they wish to continue to traffic in bland mediocrity, as it seems they love to do, then I guess that's that and as we've seen through the years imagination and creativity will continue to not be in use at Triad.

 

[llama52]

3K, why do you keep complaining about 106.1? It's like you take it as some kind of personal insult.

The people seem to like it; the ratings have been pretty good for a while now. I know you want the station to be pure Alternative, but where is that format successful today? And why would Adventure mess with their one station that's got decent ratings in Savannah?

 

[FilmCritic3K]

3K, why do you keep complaining about 106.1? It's like you take it as some kind of personal insult.

The people seem to like it; the ratings have been pretty good for a while now. I know you want the station to be pure Alternative, but where is that format successful today? And why would Adventure mess with their one station that's got decent ratings in Savannah?

Look they can spin Tool, Wolfmother, and Saliva all they want. I'm not begrudging them that (aside from spinning "Crazy Bitch" 9000 times - MAKE IT STOP! PRETTY PLEASE!); it works for them. All I ask is for some diversity on the playlist. Refresh the gold and don't relegate new music from Beck, The Shins, Yeah Yeah Yeahs (haven't heard them spin a song from them *EVER*) and others to a miniscule two-hour block on Sundays at 9PM. Here's the playlist from last Sunday's installment of "Underexposed"...

http://rock1061.com/skin/grid.php?gridId=680

WFXH could really be a decent station, programming-wise. Ditch the classic rock, which can be heard on at least four other station, and take a look at WAVF in Charleston. They play stuff from Staind, Papa Roach, Breaking Benjamin and other harder bands but also throw in new music from bands like Guster and Bloc Party and then sprinkle in gold from bands like Rancid, Jane's Addiction, Weezer, and Oasis. Check out their Station Log at Yes.com. I'm not expecting WFXH to be a clone of Indie 103.1 in Los Angeles. I just firmly believe that profitability and personality, both in programming and presentation, aren't mutually exclusive. You can program to both the fifteen year old who thinks Saliva is the end all be all of musicianship and the old fogey twenty-five year olds like myself who want to hear new rock, grunge, and some classic alternative but don't mind sitting through a few songs we might not care for to hear it.