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Savage signs with Cumulus - is he AN106.7 bound?

Probably the same station that Cumulus' other major talk hosts are on, that ratings juggernaut known as WCFO/1160. ;D

Could Lew and the boys lease one of their translators to WCFO? It's not like that station is a major competitor to Cumulus.

Or.....would Cumulus consider converting one of those translators into a talk station with their in-house hosts plus Levin and C2C and whoever else is out there? ::)

This would also mean putting this on one of the HD channels.
 
AN106.7 bound.... that would be no. The day Savage airs on the station is the day "all news" is officially pronounced dead in Atlanta. It's one thing to sell investment shows on weekend mornings, but political talk is not part of the plan.
 
Could AN106.7 morph to news/talk? I wonder what kind of listenership 106.7 is getting after PM drive. Most adult-oriented stations don't get good listenership after PM drive, regardless of format. Huckabee on tape delay 7-9 and Savage on live...?
 
jabba17 said:
Could AN106.7 morph to news/talk? I wonder what kind of listenership 106.7 is getting after PM drive. Most adult-oriented stations don't get good listenership after PM drive, regardless of format. Huckabee on tape delay 7-9 and Savage on live...?
Click to expand...

WGST was primarily all news in the 1970's, including weekends. Then it morphed to all news during morning and afternoon drive. The reason: it was too expensive to run a 24 hour a day news station in the Atlanta market. Eventually the station morphed into a disaster. All news 24 hours a day is a very expensive proposition.
 
sagebasics said:
jabba17 said:
Could AN106.7 morph to news/talk? I wonder what kind of listenership 106.7 is getting after PM drive. Most adult-oriented stations don't get good listenership after PM drive, regardless of format. Huckabee on tape delay 7-9 and Savage on live...?
Click to expand...

WGST was primarily all news in the 1970's, including weekends. Then it morphed to all news during morning and afternoon drive. The reason: it was too expensive to run a 24 hour a day news station in the Atlanta market. Eventually the station morphed into a disaster. All news 24 hours a day is a very expensive proposition.
Click to expand...
And with WGST gone, WGKA only clearing Salem's programming, and WCFO having no signal (especially during winter drivetime), and WGUN MIA, is there room for another news/talker on FM? I think that Cox is going to eventually do with WSB/WSBB what they did with WDBO in Mousetown and put something else on the AM, leaving the news/talk on WSBB.

Could 106.7 snatch Hannity from WSB being a Cumulus O&O? Or does Hannity's new K with WSB preclude that? Not saying they would want to, but if AN106.7 wanted to diversify to pay the bills they could put Huckabee on an hour delay (1-4) and run Savage live, and still have all-news during extended AM drive, lunch, and PM drive times.
 
Granted all news is expensive to run but, would you want to go head to head with WSB with "second or lower" tier talkers? WGST had Rush and couldn't pull it off. IMHO if 106.7 can reach a 2.5 or better (6+) in a year, they should be OK revenue wise. An advantage an local all news format has is the ability to play lot more commercials verses a syndicated talk feed with set break lengths. .
 
WSB at one time ran Savage tape delayed at 10pm. Then they decided to dump Savage
in favor of Dave Ramsey. Ramsey is probably the most boring of all the financial talk
programs. WSB would be very smart to once again pick up Savage at 10pm and return
to something that is more in line with their conservative talk format, which now
includes Rush. Maybe someone from WSB is reading this and would move to get
Savage back on a station with enough signal to be heard.
 
secondchoice said:
Granted all news is expensive to run but, would you want to go head to head with WSB with "second or lower" tier talkers? WGST had Rush and couldn't pull it off. IMHO if 106.7 can reach a 2.5 or better (6+) in a year, they should be OK revenue wise. An advantage an local all news format has is the ability to play lot more commercials verses a syndicated talk feed with set break lengths. .
Click to expand...

Secondchoice. I agree with you. I don't think AN 106.7 could program quality syndicated talk to compete. WGST in the early 1980's programmed locally between 10:00 a.m. and 3:00 p.m. "Midday with Forrest Sawyer." It wasn't talk, per se, but was a great information program where they expanded the "news of the day" with eight to 12 minute interviews with "newsmakers." Segments included health issues, local entertainment events in Atlanta, etc. WGST and WSB also used to go with local talk shows at night. Local talk and local issues and not local talk show host and "all politics."
 
DiamondDave said:
Ramsey is probably the most boring of all the financial talk
programs.
Click to expand...
Ramsey is a shill. Clark beats him like a drum.
 
sagebasics said:
secondchoice said:
Granted all news is expensive to run but, would you want to go head to head with WSB with "second or lower" tier talkers? WGST had Rush and couldn't pull it off. IMHO if 106.7 can reach a 2.5 or better (6+) in a year, they should be OK revenue wise. An advantage an local all news format has is the ability to play lot more commercials verses a syndicated talk feed with set break lengths. .
Click to expand...

Secondchoice. I agree with you. I don't think AN 106.7 could program quality syndicated talk to compete. WGST in the early 1980's programmed locally between 10:00 a.m. and 3:00 p.m. "Midday with Forrest Sawyer." It wasn't talk, per se, but was a great information program where they expanded the "news of the day" with eight to 12 minute interviews with "newsmakers." Segments included health issues, local entertainment events in Atlanta, etc. WGST and WSB also used to go with local talk shows at night. Local talk and local issues and not local talk show host and "all politics."
Click to expand...
WGST did great against WSB in the pre-Planet Radio days when they had Tom Hughes news in AM drive, local Hannity 9-noon, Rush noon-3, and Kimmer + heavy news in PM drive. They also had an FM signal and a proper newsroom, two things that AN106.7 has and WGST did not have at the end.

I do agree that if AN can break a 2 share (6+) consistently they will be fine as is. They would probably be doing much better still in their target demo.

Extended segments outside of lunchtime and drivetime is a great idea and keeping with the flavor of the station. To use a TV analogy, Headline News during (extended) lunchtimes and drivetimes and regular CNN the rest of the day.

Then, in evenings, since that is throwaway time for an adult-oriented station, is there some kind of long-form syndicated news or homegrown programming they could pick up?
 
jabba17 said:
Then, in evenings, since that is throwaway time for an adult-oriented station, is there some kind of long-form syndicated news or homegrown programming they could pick up?
Click to expand...

The way I heard it, AN106.7 was supposed to become the flagship station for a network of more Cumulus news stations. If that's so, then AN106.7 would be the supplier for other stations to pick up. Right?
???
 
trusty said:
jabba17 said:
Then, in evenings, since that is throwaway time for an adult-oriented station, is there some kind of long-form syndicated news or homegrown programming they could pick up?
Click to expand...

The way I heard it, AN106.7 was supposed to become the flagship station for a network of more Cumulus news stations. If that's so, then AN106.7 would be the supplier for other stations to pick up. Right?
???
Click to expand...
If that pans out, then that would be the homegrown programming.
 
jabba17 said:
trusty said:
jabba17 said:
Then, in evenings, since that is throwaway time for an adult-oriented station, is there some kind of long-form syndicated news or homegrown programming they could pick up?
Click to expand...

The way I heard it, AN106.7 was supposed to become the flagship station for a network of more Cumulus news stations. If that's so, then AN106.7 would be the supplier for other stations to pick up. Right?
???
Click to expand...
If that pans out, then that would be the homegrown programming.
Click to expand...

That is kind of strange. IIRC Satellite Music later ABC moved moved from Chicago to Dallas to get away from the union. They are suppose to have a huge operation down there. One would think with the ABC news operation in NYC that they have access to, the ABC radio news readers (where ever they are), and the Dallas operation Cumulus would have ample resources to put on put together a "network" news feed, without having to build something in Atlanta.
 
The "all news" name hasn't been accurate in months, what with sports on the weekends and lately the weekend infomercial. It's too bad they could not or would not stick to their branding.

There are times on the weekend when 106.7 and 95.5 are both doing sports and neither is doing news or traffic. Those are the times I remember my GPS has live traffic and my car radio plays MP3s/streaming internet radio/whatever else anyone could want.

AlsoRan said:
AN106.7 bound.... that would be no. The day Savage airs on the station is the day "all news" is officially pronounced dead in Atlanta. It's one thing to sell investment shows on weekend mornings, but political talk is not part of the plan.
Click to expand...
 
EJM said:
Off-hand, I don't think the Dallas (network) operation has ever handled news-related programming. Also, I believe that Citadel (and now Cumulus) has never owned ABC News Radio itself; that content is apparently still officially Disney-owned, although it may be marketed and/or distributed by Cumulus.
Click to expand...

They did before ABC bought them.
 
Also, I believe that Citadel (and now Cumulus) has never owned ABC News Radio itself; that content is apparently still officially Disney-owned, although it may be marketed and/or distributed by Cumulus.
Click to expand...

Correct you are.
 
nightmanager said:
The "all news" name hasn't been accurate in months, what with sports on the weekends and lately the weekend infomercial. It's too bad they could not or would not stick to their branding.

There are times on the weekend when 106.7 and 95.5 are both doing sports and neither is doing news or traffic. Those are the times I remember my GPS has live traffic and my car radio plays MP3s/streaming internet radio/whatever else anyone could want.

AlsoRan said:
AN106.7 bound.... that would be no. The day Savage airs on the station is the day "all news" is officially pronounced dead in Atlanta. It's one thing to sell investment shows on weekend mornings, but political talk is not part of the plan.
Click to expand...
Click to expand...

Look at WCBS-AM they are all-news except for Yankees games and even Cumulus other O&O KGO-AM in San Francisco they are all-news with exceptions with 49ers games produced by Cumulus Sports O&O KNBR. Or they do Talk shows on Weekends. WYAY-FM is trying to run with the KCBS Model in its news format but programming other shows based on KGO-AM's model.
 
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