Re: Worst move in Savannah radio EVER.
> WHAT WERE THEY THINKING?!?!?
>
> Terrible, terrible move on SO many different levels. Where
> shall I begin?
>
> For one, Oldies had so much heritage and was doing very good
> in the ratings, even in the Spring Book with Cool. 98.3 has
> a great signal that covers the entire Coastal Empire, and
> the station did well in South GA too. Triad just handed
> thousands of listeners to Cool 103.9 - Cumulus must be
> licking their chops right now, because they know that even
> with that crap signal they're on, they'll soar next book. I
> wouldn't be surprised to see 'TYB up over 3 shares by this
> time next year.
>
> Second of all, the Jack format is still somewhat unproven in
> a number of other markets. Why the hell would you dump a
> format that is doing well with the target audience and has
> the potential to be around for a number of years down the
> road for this? Don't get me wrong, I actually think the
> format is cool and I may even listen to Jack some, but from
> a business and competition standpoint - just sheer
> stupidity.
>
> And look around the market people! We've got Wave, The
> Drive, Q105.3, I-95, The River - a good five stations (with
> the latter three doing quite well) trying to appeal to the
> same audience that Jack will and playing a lot of the same
> music. I really don't think our market, along with many
> others, will support 3 "rock variety" stations, yet that's
> what we've got now. And in Triad's OWN CLUSTER, The Drive
> and Wave are floundering - yeah, they're on pretty bad
> signals, but still - and 104.9 is basically the same exact
> format. Shouldn't they focus on making their other stations
> work before launching Jack? And if they HAD to do it on a
> big signal, why not on 107.9? Standards is dying off a LOT
> faster than Oldies, people.
>
> Like I said, I personally don't have an issue with the
> format itself. But this was just not a smart change to make
> at this point in time. I'd like to know what exactly the
> Triad people were thinking, because right now I'd like to
> slap them.
>
Does anyone have a list of songs that 98.3 JACK FM debuted with? Wow, I've been in the car all day and I usually scan around. This is definitely a surprise and we'll see that reflected in the next book. I'll be giving the new station a sample. That rather loud sound you hear is the hugely devoted middle-aged fans of Oldies 98.3 tuning in Cool 103.9.
The next several months are going to be interesting. I echo your statement, TheMusicMan. I think WLOW should have been blown up. Standards has done all it can do, at least in this market.
In any case, at least this board is *ALIVE* again!
