WSAI
WCCP
Whatever happened to...WCCP?
No, not the WCCP (104.9 FM) in Clemson, South Carolina. I'm talking about Savannah's WCCP.
The station was one of three Class IV (now Class C) AM stations that debuted after World War II, in 1946. Supposedly, the call letters stood for Watching Chatham County Prosper, but the fact that the owner's (Carter C. Peterson)initials were C.C.P., one has to wonder about the true meaning.
WCCP covered Savannah with 250 watts on 1450, from a transmitter located way out on Gwinnett St, beyond West Broad. Prior to the demolition of the old DeSoto Hotel, the studios were on the mezzanine level of the hotel. I'm not sure that they started off there, but they were there prior to moving to the E. Bryan Steet studios.
I don't really know anything about Carter Peterson, although I briefly worked for him in the early 70's. All I can remember was that he was a short, plump fellow, who was called "Little Buddah" (behind his back) by the staff.
From the beginning, WCCP was affiliated with Mutual, and, for years, Peterson served on the Mutual affiliates board. Like most stations in the late 40's and early 50's, WCCP carried a lot of network programming, with local periods of various types of music, news and sports programming. In the mid-50's, WCCP was the first station in Savannah to seriously flirt with Top-40 music, offering a few hours very late in the afternoons, and at night. For many years (I don't know how long), Al Jennings was the station's program director and early morning announcer.
Although I'm not precisely sure what prompted the decision, in 1961, the station made a huge programming change. The corporate name was changed from Dixie Broadcasting to Space Broadcasting...the call-sign was changed to WBYG ("Big"), and the music was changed to (primarily) Top-40. Still, Al Jennings insisted on playing big-band and the like, for a couple of hours each morning.
I am told that the early WBYG was a hot, little station, but suffered from having to carry significant amounts of Mutual network programming, along with the early morning big-band period. Still, it was the station that young Savannah listened to. One of WBYG's "stars" was Mel Mixon, who, by the time I met him, was not in good health, and was essentially burned out. To the best I can remember, Mel was the night announcer at WSGA (which also played Top-40 after 8 PM), and was extremely popular with the kids. When WBYG made the switch to Top-40, Mel was "stolen" from WSGA, and became a big hit on WBYG, especially during remote broadcasts from some drive-in (can't remember the name) out on Skidaway Road.
In early 1972 (maybe late 1971), with WSGA ruling the Top-40 roost, with WSAV's music becoming significantly more contemporary, and with FM beginning to emerge, WBYG's popularity was in decline, and a change was needed.
Until late 1968, no Savannah area station offered country music on a full time basis. WEAS (AM 900) was programing some periods of country music, and Garden City's WNMT (a daytimer on 1520) debuted in 1968 with an all country format. Still, there was no fulltime country outlet. Perhaps country could resurect WBYG.
I worked briefly at WBYG in late 1972, and it was so-so, but nothing to write home about. By this time, the station had moved to the old WDAR studios at 34 E. Bryan Street, and all the equipment was showing significant signs of wear and tear. The newest piece of gear in the place, was the main control board...an 8 channel QRK. The cart machines were old Spotmasters, which had a solenoid that clunked so loudly when you hit start, that it sounded like you were hitting the mic with a hammer. The turntables were old 16 inch Gates, and the mic was an old Western Electric (how I'd love to have that today). I don't think the station did a whole lot of business, but I do remember that we ran a lot of spots for Karp Motors...Mr. Peterson's Dodge Polara was a trade-out.
In early 1973, WBYG's Bryan Street studios were destroyed by an early-morning fire. After a few days, the station got back on the air from a temporary set-up at the transmitter. Later, new studios were established at 110 E. Congress Street, but WBYG had a new owner. The Norrel Corporation, owned by former gubernatorial candidate Guy Milner, bought the station, and changed the call sign to WQQT. Milner also owned WGRI (1410) in Griffin. In my opinion, as WQQT, the station was a pretty good sounding country station.
After a few years, WQQT was sold to some folks who'd bought WXLM-FM (97.3). I don't know much about those years, as I wasn't anywhere near Savannah. I think the country music programming continued, although I do seem to recall a period that 1450 was WXLM(AM), duplicating the FM's "AOR" format.
Sometime later (very late 70's-early 80's???), WQQT was sold...more than once. At some point, the studios were moved to Upper Factors Walk, and the call sign changed to WWAM, then later to WSAI. At the end (late 80's), the format was black gospel. For years after that, the station remained licensed, although long silent. Finally, in the mid-90's, after NOT receiving a renewal application, the FCC finally cancelled the license.
In January 2004, I filed an application with the FCC, to put a new station at Brooklet (near Statesboro, my hometown) on 1450. While it's still in the process, and there are several competing applications, if my application is granted, perhaps it will be that the best of what was WCCP/WBYG/WQQT, can find new life, in a new place, but at the same spot on the dial.
Lyndy Brannen has some pictures and air-checks of WBYG, on his WSGA tribute site,
http://www.goodtimer.net