It's a band that, in general, has gained a "rep" for hosting angry white men (mostly), dollar-a-holler preachers and foreign language broadcasts (nothing wrong with the latter).
And religion, sports, news.
I recall how city and business leaders in Kansas City would cringe when Rush Limbaugh, before he went national, also had a "rep," and not a good one, which they felt reflected poorly on the city.
Source?
I mean a book, magazine or newspaper, not just your opinion.
I see no evidence of "business leaders" doing so-called "cringing" about Rush. In fact, the origin of the Rush luncheon clubs was in that market.
Art Bell warned us "all politics, all the time" radio wasn't going to cut it.
Yet it did... for decades.
From the time that the Fairness Doctrine was eliminated... and we are talking about nearly a half-century ago... talk radio based on politics has been very successful. In fact, it is what most of us would call the "Savior of AM" when FM killed music formats on the older band.
I programmed talk stations in NY, LA, Miami, Houston, Chicago, Dallas and several others as a group PD in the 90's and found that AM talk was quite alive.
I think corporate radio owners who hitched their wagons to this narrow and hyper-partisan "my way or the highway" type of programming -- to the near exclusion of any other kind of shows that might appeal to "moderates" or non-conservative Repubs. (Repubs. are in no way are a majority of Americans) -- deserve their fate of declining ratings. They own the rep the crummy and intellectually indefensible band possesses.
Enough, already. Conservatives, whether Republican or Independent, make up around half of the population. And for a radio station to be successful, all it needs is to get, maybe, 3% to 5% of the local listening (AQH) audience. if you do the math, conservative talk has a large potential market and is only limited by not having another Rush to lead the format.
Am not worried about the obsolete band's demise. Like a lot of problems with radio, AM's death was self-inflicted.
AM's eventual closure will be due to the move of most content to streams and podcasts, not to the programming currently on AM stations. The same "stuff" will be available all over the web and on demand.