• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Saw my first Fish All-Christmas-Music

Well, with Thanksgiving Day falling on the 27th, our country has one week less of Thanksgiving to Christmas Day shopping and listening.
That should help the ears of a lot of listeners (but since Mix is geared toward women who are more tolerant of the music, it's not up to
us guys on here to have much of a say).... As for the holiday shopping, maybe we, as a country, need to take a break on
spending friviliously and look out for ourselves and save a bit. Yes, it will hurt businesses...but this is an adjustment everyone probably
needs. I have to admit, Scott, I never made the "obvious" connection between Christmas radio revenues and the music itself. It does seem
to have given a lot of radio stations that seasonal bump in ratings over the last decade or so. I wonder aloud (semi-jokingly) if the Fairness Doctrine will put an end to Christmas Music?

If any law was going to be passed, I agree --- Christmas marketing needs to wait until the day after Thanksgiving. Looking at Christmas
lights in Target on a 92 degree September day is not very cool. But, it's all about the $$$$$$$$$$$$$$ now, so probably soon enough
the marketing will start on July 5th!
 
Something that has bugged me about the Fish's Christmas format is that it leans too heavily toward easy listening. They also do this on the Today's Christian Music Network as well.

Considering that they are an AC CCM station the rest of the year it looks like it would make more sense to go with a mix of AC CCM and clean secular AC Christmas music, with only the truly classic easy listening Christmas songs mixed in occasionally.
 
Programmers are getting all this Christmas push from GM's who see numbers spike every year for the station that goes all christmas music. So in radio's current state of brillance "if it works for one station maybe it'll work for ALL of them."
Sure there is a new Amy Grant Christmas Cd and Aretha Franklin just cut her first Christmas CD but as we all know it's mostly the same tunes recut my various people.

Truth is however the spike and hype don't really work...smart agencies are now noting the station that bumped up in Dec is back down in Jan. But with Thanksgiving being a week later this year, yeah we'll see Christmas music soon...but not til after the election. Nobody's in the mood yet to be in a good mood ...yet.
 
Probably all the damn stations in Nashville will go Christmas, just so they can fire everybody for the holidays and just be automated.

Can the first words to be banned by the alleged Fairness Doctrine be "cluster", "con-solidation", "corporation", "CEO", "con-sultant",
"Citadel", "Cumulus" and "Clear Channel."

BTW, No one in Washington will do a thing to stop the bleeding of payroll in radio. Unless, they can take over the airwaves.

What else is left if they have to bail-out broadcasting?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom