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Say Hello to WXXJ-FM

Do our local historians know if these calls have been used in Jax before....

??
 
Ya but what's the point of the new calls? I don't get it. Execs spend big dollars and many years (at least it used to be "years") building a brand, and today, building and blowing up in a matter of months?
 
wrko said:
Ya but what's the point of the new calls? I don't get it. Execs spend big dollars and many years (at least it used to be "years") building a brand, and today, building and blowing up in a matter of months?
Click to expand...

If "WMXQ" stood for a brand, they were actually blowing up Mix 103 about 10 years after its demise!

Now, WIVY WAS a brand...so much that when FCC approved the call sign change for 102.9 before they wanted to switch to Mix, they updated the legal ID and kept WIVY quite prominently in it.
 
JAWilson said:
X102-9 has a new call sign...WXXJ...Perfect match for the station I say.
Click to expand...

Perfect match as far as us radio geeks go. However, for the average radio listener, call letters mean nothing unless it's part of the branding & imaging. Rarely will you see calls on diary notations.
 
WXXJ-FM (X102.9: Jacksonville's New Rock Alternative) is basically a clone of WSUN-FM in the Tampa area (97X: Tampa Bay's New Rock Alternative)...Same owner: Cox.
 
tngu77 said:
WXXJ-FM (X102.9: Jacksonville's New Rock Alternative) is basically a clone of WSUN-FM in the Tampa area (97X: Tampa Bay's New Rock Alternative)...Same owner: Cox.
Click to expand...

Most of us here already knew that...it was a dead give away on day 1 that they were cloning WSUN/97X
 
JAWilson said:
tngu77 said:
WXXJ-FM (X102.9: Jacksonville's New Rock Alternative) is basically a clone of WSUN-FM in the Tampa area (97X: Tampa Bay's New Rock Alternative)...Same owner: Cox.
Click to expand...

Most of us here already knew that...it was a dead give away on day 1 that they were cloning WSUN/97X
Click to expand...

I'm still wondering what took 'em so long!
 
Im just glad they did it...nice to have some NEW Rock blasting thru that building!
 
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