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S

SirRoxalot

A couple of interesting articles from Radio-Info:

Duane Doobie touches on the subject of disk jockies (air personalities, etc.) here:

http://www.radioinfo.com/2013/07/29/bring-back-the-disc-jockey-2/

Gary Theroux expands on the subject here:

http://www.radioinfo.com/2013/07/30/music-radio-without-djs-is-like-listening-to-someone-elses-very-limited-capacity-ipod-thats-been-infected-with-commercials/

Sure would be nice if some desperate programmer would pay attention, and take a flyer on giving CHR and Hot/AC jocks a little more leeway to talk about music, and little more direction about NOT talking about themselves, their friends, or hammering the latest station promotion one more time. Most promotions get plenty of airtime - usually from the "voice guy". Jocks need to be relatable. What you say should be something of interest to the listener, and believe me, the music is just one thing more interesting to the listener than your personal life and/or opinion.

Of course, this would mean that they would need someone on the staff who actually had time to coach talent...
 
Why are these articles bemoaning the end of DJs always written by some boomer former jock, who's also pining for his lost childhood?
 
the Big A ...
I simply skimmed over the Sir's points and I AGREE
...there could be so much MORE potential
for the clusters in the Buffalo Market ...
if they wanted it... but it is obvious they don't . . .
 
Radio_bored-Op said:
the Big A ...
I simply skimmed over the Sir's points and I AGREE
...there could be so much MORE potential
for the clusters in the Buffalo Market ...
if they wanted it... but it is obvious they don't . . .
Click to expand...

By coaching their talent?
 
SirRoxalot said:
A couple of interesting articles from Radio-Info:

Duane Doobie touches on the subject of disk jockies (air personalities, etc.) here:

http://www.radioinfo.com/2013/07/29/bring-back-the-disc-jockey-2/

Gary Theroux expands on the subject here:

http://www.radioinfo.com/2013/07/30/music-radio-without-djs-is-like-listening-to-someone-elses-very-limited-capacity-ipod-thats-been-infected-with-commercials/

Sure would be nice if some desperate programmer would pay attention, and take a flyer on giving CHR and Hot/AC jocks a little more leeway to talk about music, and little more direction about NOT talking about themselves, their friends, or hammering the latest station promotion one more time. Most promotions get plenty of airtime - usually from the "voice guy". Jocks need to be relatable. What you say should be something of interest to the listener, and believe me, the music is just one thing more interesting to the listener than your personal life and/or opinion.

Of course, this would mean that they would need someone on the staff who actually had time to coach talent...
Click to expand...

Personal stories work IF...

1) It's a topic of interest to the listener. If you don't know what interests your listeners...you've got bigger problems!
2) Make one major point. If the story has more than one point, either revise or dump it.
3) Make it about the listener. Often a simple "did you ever" will suffice.
4) Look for the first natural exit and take it. The length of a bit only matters when the listener begins to perceive length. Once they do, they're gone!
And Most Important...
5) Have you EARNED the privilege of sharing such content?

A friend once told the analogy of someone moving into your neighborhood and inviting you to their Super Bowl party.

But they just moved in! You don't know them from Adam! Why would you go!?

However, as you get to know them...you see their kids get on the School Bus...or take out the trash or cut the grass or wash the car...you wave hi as you go to the mailbox...then they invite you to their Super Bowl party...you're there, right?

I think this applies even in a Friendly Place like Buf'lo. It's just human nature.

The era of the Top 40 "radio star", talking to all of you out there in radio-land...ended in about, oh, 1972. Remember a few years later...Andy Travis with Bailey Quarters, coaching her on doing the news on WKRP?

"Talk to one person. Talk to me".

In reality, the best of the bunch were already doing that. The rest were still stuck in 1965 or just reading liner cards...and today with so many alternatives to radio, making our content about the listener is more important than ever.

I think that's what Duane Doobie and Gary Theroux are really after...just my opinion.
 
TheBigA said:
Why are these articles bemoaning the end of DJs always written by some boomer former jock, who's also pining for his lost childhood?
Click to expand...

I didn't see any bemoaning. Maybe guys with experience in the business understand how powerful it can be. Management not wanting talent to be identifiable goes all the way back to the beginning of radio:

http://www.digitaldeliftp.com/Recommendations/KDKAFirst1921.htm

I found this quote to be of interest:

"It should be noted that most announcers in the earliest days of radio were not permitted to identify themselves over the air, the stations apparently fearing that radio announcers might become "too popular" and harder to control."

Yeah, and they might ask for more money, too. I believe that we have discovered the wellspring of "TheBigA"'s attitude toward talent. I guess that's why he prefers to listen to somebody else's limited-content iPod - or just goes right to the web on his smart phone and bypasses radio altogether. BTW, you don't want to be driving in his vicinity when he's playing with his electronic toys.
 
SirRoxalot said:
TheBigA said:
Why are these articles bemoaning the end of DJs always written by some boomer former jock, who's also pining for his lost childhood?
Click to expand...

I didn't see any bemoaning. Maybe guys with experience in the business understand how powerful it can be. Management not wanting talent to be identifiable goes all the way back to the beginning of radio:

http://www.digitaldeliftp.com/Recommendations/KDKAFirst1921.htm

I found this quote to be of interest:

"It should be noted that most announcers in the earliest days of radio were not permitted to identify themselves over the air, the stations apparently fearing that radio announcers might become "too popular" and harder to control."

Yeah, and they might ask for more money, too. I believe that we have discovered the wellspring of "TheBigA"'s attitude toward talent. I guess that's why he prefers to listen to somebody else's limited-content iPod - or just goes right to the web on his smart phone and bypasses radio altogether. BTW, you don't want to be driving in his vicinity when he's playing with his electronic toys.
Click to expand...

I get a little lump every single time I walk in the building and see the portrait of the World's First Radio Broadcast on the wall opposite Nadine in the reception area. Scott Fybush featured my cluster a week or two ago if anyone wants to see.

Thanks for posting that quote SirRox. I'm not surprised the attitudes go back that far...that's why I chuckle every time I hear/read of someone talk as if "the good ol' days" magically ended with Consolidation in 1996.

I really think most of us here on these boards - you and A included - would actually agree on most of the great talents we've heard in our individual lives...and I think (and have noted here in the past) that there are a few great talents out there today...right now. (Cumulus' Adam Bomb is at the top of my list)

The big thing moving forward is going to be adapting to the digital future...particularly on-demand & binge consumption... somebody smarter than I is hopefully acting as today's Todd Storz, figuring out how to meld great radio broadcasting with digital that includes but also goes beyond social media.
 
SirRoxalot said:
I didn't see any bemoaning. Maybe guys with experience in the business understand how powerful it can be.
Click to expand...

Things change. The Washington Post USED to be a billion dollar newspaper with the power to bring down a President. Not any more.

Radio is next. As I've said about the Post, content isn't the problem. People love radio content. They just don't carry around transistor radios anymore. A day will come when someone like Jeff Bezos buys radio, and a bunch of boomers will bemoan the death of radio. But someone needs to move radio into the 21st century, and it won't be like it once was, because everything has changed.
 
TheBigA said:
Why are these articles bemoaning the end of DJs always written by some boomer former jock, who's also pining for his lost childhood?
Click to expand...

Funny I didn't get that feeling at all. More like some stations are programmed as an active listening experience and the other is a jukebox or iPod take your pick. It is possible to keep the music going and still be entertaining/informative.
 
Perspective:

The current spot for some ?local tanning spot....
on Tanning bed-Radio...sounds hot, fresh and live....
and that is just a cheeesy commercial...
 
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