Re: so what? It was a stupid move...
What perturbs me is not the new format, or even the lack of the old format, but rather the intent behind the whole maneuver. They killed something that was truly unique and replaced it with something so common, all in the name of screwing over the little guy across town, WHLD. So in a knee-jerk move, they say F.U. to the Staff, Advertisers, and listeners of their radio station, just so they can have "Braggin Rites" to claim they had a format before someone else. A format that ain't exactly picking up tons of momentum either. Lets see how long Liberal Talk lasts on WWKB. My guess is that this 50 kW blowtorch goes back to the "New loser format flip every 6 months" like it was before Classic KB. Think their ratings were low recently, you should have seen how bad they were before the oldies format.
What is sad, is that they could likely have easily flipped this to a local talk format. Danny Nevreath and Tom Donohue did a lot of talk segments during the morning. Sometimes the music was a distraction to their banter. They could have gradually removed music from that daypart. Jackson Armstrong, actually had been doing Talk Radio before KB, so he could have likely made the shift too, albeit that would have been a more abrupt transition. The thing is, that they could have kept the listeners that were loyal to these personalities while building a new talk audience. Eventually they could replace some of the midday music with syndicated talk. And they could have kept music on the weekends, like other successful Talk stations do, and I'm not just talking about the Mark Simone thing.
If this move had been well thought out and executed with finesse, then I wouldn't have a problem with it. Sure I would have missed KB anyway, but you move on. This move though was done for all the WRONG reasons, and that is what I have a problem with. Not neccesarily mad at the end result, but rather mad at the reasoning, or lack therof, behind it. I have my doubts as to whether Buffalo will support one Liberal talk station, let alone Two? This is just plain olt textbook BAD MANAGEMENT. Look, small signal is going to jump off a cliff. Lets push our way in front of him and jump to our demise before he can!