They run HD2 on WCMQ, but that is mainly to feed their 106.3 translator in Miami, which makes up for the poor signal of WRAZ on the same channel, which broadcasts from near the Keys.
SBS doesn't do those, and hasn't since DJ 106.7 in Miami crashed and burned.
The more the merrier, sharing an even smaller portion of the revenue pie.
I believe KLTN was Estereo Latino back when KROI was La Mera Mera.
Not funny. Not at all. There are multiple Mexican tropical stations in Monterrey (and elsewhere in Mexico). They play cumbia and vallenato and cumbia norteña, mostly by Mexican artists.
Every region of Latin America has its own "tropical" music and formats...
Nope. I literally don’t know anything about the potential viability of the tropical format in Houston. I just know that SBS does tropical formats on some of its stations, that we don’t have a tropical station, and figured maybe there’s room. But it sounds like it might not work out here.
In each case where SBS does a tropical format, it is different.
And yet this isn’t Mexico, it’s Houston. Not everything translates well, especially if the radio landscape is probably cluttered with too many similar programming choices in this segment already.
Or "El Zol".
Wonder if Sunny 99.1 would claim a branding infringement?🤔🤣
😄 Well played, sir.
Why did KROI’s first try at Regional Mexican fail? I was a little boy when they were La Mera Mera and never listened to it, so I’m curious why exactly things went wrong.
Mostly internal issues with lack of management support at the local level, and considerable "rivalry" with the existing staff. that made the on-air work less enthusiastic and the staff turned over considerably.
El Terrible is also syndicated to other cities such as Vegas, San Diego, Denver, and Memphis, although those are not SBS O&Os.
SBS until now, has only used translators to compensate for coverage.
