A Houston translator could absolutely do that
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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
can they move the gospel station to another fm like splitting The Eagle into a single signal?
Yes they can, I don’t see that happening.
That isn't going to happen. Wouldn't be surprised if Radio One continued Praise on 102.1 HD 2 though.
A bigger winner in the Radio One/Cox deal is probably KWWJ.
A bigger winner in the Radio One/Cox deal is probably KWWJ.
I don’t see RO splitting the simulcast anytime in the foreseeable future; the format is among the top rated in Houston. Why mess with it? Of course if there is erosion in the next few years (it will eventually happen as the music and audience ages out) then we are likely to see the two separated.
Safe bet. They placed Praise on the HD-2 after the 2011 demise of the original incarnation on KROI and continued to co-brand with 102.1 HD-2 after the return to 92.1. I have long believed that the co-branding was to make the audience aware of an alternative if and when Praise disappeared from KROI a second time.
The current Praise format was likely always a placeholder, and the increase of infomercials indicated that the end was near. Not the first time that 92.1 has thrown off hints of impending change; I remember thinking that the old KRTS Classical format was on its way out when they started selling blocks of time for talk shows that were essentially infomercials, as well as music shows that didn’t fit the format.
I wonder how much longer KWWJ will be around. I suspect the audience is mostly 65+ much like KCOH.
Agreed. The Eagle is a ratings juggernaut. There's absolutely no way Radio One will do anything to jeopardize that, and we know they won't since Majic and The Box have stayed Majic and The Box for the entirety of their ownership by Radio One.
I never thought of that, but that makes sense
You are probably right about the audience, but regardless, it will be much easier NOT competing against a Class C1 FM operated by a well-heeled conglomerate.
Could be an HD channel, a stream or some other secondary channel. There is no way his mixes will work with Regional Mexican listeners.
Of course, the format in Houston might be rhythmic/reggaetón for all we know.
SBS hasn't done that in a while.
This would be good way to attack Latino Mix. If so, expect "El Nuevo Zol 92.1" or "¡Ritmo 92, Reggaeton y Más!" to pop up in Houston if SBS flips KROI to a Spanish CHR/Rhythmic station.
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It failed, but not because there were no listeners. IIRC, KROI saw some respectable ratings as a Regional Mexican station. Sure, it wasn't enough to topple "Estéreo Latino" at that time, but enough to put them in a position to beat LBI.
Unfortunately, Radio One never took advantage of what they had. As David has hinted, there were cultural "misunderstandings" (unfortunately, that's about as nice as you can describe the ordeal).
SBS hasn't tried to renew the Onda trademark... yet. It's very unlikely that SBS would relaunch a brand name that in Chicagoland didn't even last 2 years. Plus, SBS' other Onda station, Onda 94 from Puerto Rico lasted 3 years, eventually dying in May 2005.Maybe even go back to the 2000's and pull "Onda 92" from Chicago out from the dead...
I’m thinking they will do a CHR/Rhythmic station. And if doesn’t work out they’ll flip to Regional Mexican after a few years.
That is a very old-fashioned station name. I had one in Ecuador in the later 60's. People don't talk about "ondas radiales" any more.
That's what would make the most sense.
David, what are your thoughts on a station going all-in on the Regional Mexican movement of "Corridos Tumbados"? Is there not enough content to create such a station? Are the demographics simply too young? Is the format not attractive to buyers?
This subgenre of Regional Mexican seems to be all the rage with young Mexican Americans on social media. Some of those songs are getting millions of views on social media sites such as YouTube, yet none of them seem to be getting significant airplay on the radio. If there was ever an opportunity to experiment, I'd say now is the time.
I've also been told there is another online phenomenon that blew up during the pandemic. It was described as "Live Norteno Cumbias". It is supposed to be all the rage along Northern Mexico and South Texas.
I will say Regional Mexican is a very hard format to understand. It has been described to me as Country music, yet it is nothing like it in the sense that it is heavily fragmented by region and age (hence the "Regional" part of the name). So many awfully programmed translators and none of them want to experiment with emerging subgenres. What a waste!
I personally do not like they new Norteño Cumbias that are online just for the fact that they are using lots of Echo especially on the accordion and yo my taste makes the music sound ugly. But can’t deny that format is hiting strong at the moment. Just look up Bad Bunny most recent song with Grupo Frontera
Back about 12 to 15 years when banda sort of developed a more progressive subset, there was actually thought about it being a separate format. But there was not enough music, and as the genre grew, it started being accepted by the 35 and over banda crowd and some of the traditional band just added a bit of that flavor.
I think this is what will happen within the broader "grupera" format in México.
A lot of the songs seem to be less "slice of life" in the lyrics than mainstream regional. I believe that the style may grow and the lyrics may get better.
Cumbia Norteña has been part of the Norteña genre for decades, going back to Fito Olivares and his nonsense songs about cholesterol and Juana La Cubana in early 90's and his dance hall stuff with his group La Pura Sabrosura in the 80's.
In Mexico it is not called "regional". It's called "grupera" because there are mostly bands and groups and not soloists (until more recently). The term "regional" was applied by gringo record store owners and distributors in the US as a way of classifying the music that originated in both central, Pacific and northern Mexico; since they did not understand the music or the language, anything that was not Spanish language pop/rock or traditional crooners became "regional".
I think the "country" label is accurate as it defines the working class, predominantly rural origin fans of the music. Similarly, cumbia and Vallenato are the "country" music of Colombia and "Villera" is the country music of Argentina and merengue is the country of the Dominican Republic.
I just don't think that the subgeneres are deep enough. It might be interesting to do a format with lots of the new stuff combined with the most compatible big current hits that are likely crossovers and are the songs that will also get played at clubs and dance halls.
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Based on what I've read, KROI as La Mera Mera couldn't get past the 1s in 12+ share and was losing to both KTJM and KQBU-FM during the latter's first stint as Qué Buena. With better programming from ownership that understands the listeners, though, I think KROI could at the least beat KTJM.
As for corridos tumbados, there's been a few songs over the years to get decent Regional Mexican airplay, but few have actually reached top 10 on Billboard's Regional Mexican airplay chart, with no songs in the subgenre peaking at #1 on the chart. There's only been one such song that I can remember to actually be embraced by KLTN, so maybe an emphasis on corridos tumbados could be a nice way for a new Regional Mexican station to separate themselves from KLTN.