Well the name sbs will be using has been registered. And El terrible will have a chance to see what he can do in Houston.
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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
Seems like attacking Latino Mix or Mega would be more difficult than going after La Raza or Que Buena. Are there weaknesses with 101.1 or 104.9 that can be exploited? We’ve already discussed the talk-heavy Regional Mexican options.
I was being flippant with my earlier comment about Sunny 99.1 claiming branding infringement, but the more I think about it, it might actually be an issue.
Trivia time: We previously had a “Onda” branded station here with KOND ”K-Onda 97.1” back in 1996. Was the middle of three Hispanic targeted formats on the station around that time, the other two being Ranchera and Nortena. Each only lasted a few months. Signal issues were a major factor as 97.1 was still on its original tower at the time, only half the height of the current stick (the upgrade came during the “97 Talk” incarnation.)
IIRC K-Onda was Spanish language pop.
La Mera Mera initially hovered around a 2.0 in 6+ but had sunk to the low ones when the ax fell, and the first incarnation of Praise replaced it.
I wanted to go back and look at the old discussion threads about the launch of La Mera Mera in 2004 but it appears those have been lost…this board doesn’t have anything archived before June, 2005. I recall there were a ton of posts about the 92.1 sale and flip back then. I suppose I could scour the Internet Archive site and see if their web crawlers saved anything prior to that.
Agree that La Raza is vulnerable. Being a rimshot squeezed by first adjacent translators on both sides may be doing damage in the southwest quadrant of the market. I don’t have any problem separating them on either of my car radios when in that area, but I suspect cheaper radios might have trouble.
Terrible is what we would expect.
And even less likely that its replacement, Reggaetón/La Nueva Nueve Cuatro has become the flagship station for Puerto Rican reggaetón, with its morning show even being syndicated to Florida.
Of course, "onda" also means "good vibes" in Mexico. Guadalajara has a station called "La Buena Onda". But that's an AC, not CHR.
D
Deleted member 108832
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Darth Sideous terrible? Quick, somebody use the force and summon Anakin Skywalker...
"La Mera Mera" peaked with a 1.9 in Fall 2005.
In nearly all of Latin America, starting with Mexico, local stations are spaced as close as second adjacent with no problem.
That prompted the thought as to whether we will hear stunting or even a temporary format before the new SBS programming launches on 92.1.
Also had wondered if 92.1 might briefly go silent in conjunction with the sale, but probably not. I recall that after KRTS did their final sign off the station was off the air for about 90 minutes before returning as KROI with the “90s and More” temporary format.
True, but I was pointing out that we have 98.3, 98.5, and 98.7 all shoulder to shoulder in SW Houston.
Wow that was fast. Anyone think SBS will operate them through an LMA early before the sale closes?
The sale of KROI to the trust was filed with the FCC. The sale to SBS has not been filed yet and so far we have only seen the press release.
Typically LMAs that stem from a license sale are referenced in the asset purchase agreements that are publicly filed.
So we don't really know yet. I'm sure they are eager to get control of it and start the audience building, but they might need the extra time to make some hires and build a local studio location.
They could easily do an introductory period out of LA or Miami while the local logistics are worked out. Remember, there is no local studio requirement any longer.
That's a good point.
Then again, the Central Florida SBS stations are nearly all syndicated content out of Puerto Rico and New York, and they still waited quite a bit to launch.
Are these stations really that high powered?
What are the tropical radio stations that are available in the South-mid-west United Stations?
I seriously had no idea, this is fascinating.
I am not saying they can be heard in Houston. I am saying that there aree many kinds of tropical music in many different cities and countries.
Hundreds, online:
Perú Tecnocumbia Radiomar - Escucha en vivo
Puerto Rico Salsa Zeta 93 WZNT, Puerto Rico | Salsa | Radio | LaMusica
Mexico Sabrosita salsa Inicio - Sabrosita Digital
Monterrey Cumbia Radio FM Cumbias Inmortales
Colombia Vallenato LA VALLENATA FM ¡¡¡Ay Ombe!!! – LA EMISORA OFICIAL DEL VALLENATO
Colombia Salsa / Vallenato / Reggaetón / Cumbia Tropicana Bogotá en vivo
Colombia & International Cumbia (artists Colombia and Mexico) Cumbias Inmortales Radio en vivo
Colombia Vallenato / Salsa / Cumbia Olímpica Stereo - Bogotá 105.9 FM en vivo
I do not know if this is related or not, but recently Raul Brindis from KLTN morning show has done some weird changes to the station program. They used to open the show at 6 AM saying good morning and talking for at least 10 to 15 minutes before the commercial break, now they say good morning talk for like a minute or two stay song talk for like another two minutes and then go to commercials
I just looked through SBS' quarterly report that was released yesterday. They mention the KROI acquisition and how they expect it to close in Q3. No mention of any LMA.