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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
Any source?
Why would they buy a station that has a signal that does not cover the Houston HDHAs?
97.1 would in fact be a worse signal for targeting hispanic listeners than the Chambers County eastern rimshots often dogged on this forum.
It would potentially be an upgrade for Salem’s religious format or Gow’s sports though (especially in the case if 97.5 since it is appreciably weaker than the others).
Yes, it is horrible in the HDHA zones (High Density Hispanic Areas) where a huge percentage of the Hispanic meters are placed.
The reggaetón based format, now on two stations in LA, has higher total shares than the regional Mexican formats in 18-49. LA Hispanics are 90% Mexican / Mexican American.
I just don’t see this happening, at least in any rational way. SBS would have purchased the two stations in combination if they had interest in 97.1...unless RO wanted separate new minority operators for both but couldn’t find anyone else who would bite on KTHT.
KROI would have been a great signal for KHCB’s Spanish service and would have allowed them to dump the horrible AM and its very limited translator. OTOH there are no other KHCB Spanish language outlets in SE Texas other than the very limited Huntsville signals, so 97.1 would greatly expand that coverage.
There are examples of accordions being used in Bluegrass music. Perhaps a new fusion of Bluegrass and Grupera/Norteña/Ranchera could be in the future?🤔😆
Reggaeton would be totally wrong for 97.1. The station bombed with a Churban format over 20 years ago as it could not adequately serve Houston’s urban core.
Regional Mexican would be the better choice for KROI as it might very well clobber La Raza, as the (new) 92.1 signal has superior metro coverage compared to 98.5. I have my doubts that Reggaeton on 92.1 could overtake Tu Musica, much less Mega.
It would not help Salem. There would still be problems on the far west side. Now that K264CN 100.7 has gone off the air, our coverage improved a lot. That group has filed for 97.3 for a translator to broadcast KQUE AM 980.
I’m telling y’all. RO will have to put 97.1 into a trust. They know no one wants it. They’re stuck with it for awhile. Can they still package 97.1/93Q for sales if one station is in a trust? If so, thats the best possible outcome
I can tell you for a fact that someone has agreed to terms acquire KTHT already pending a site inspection and finalizing contracts. Will be a few weeks before its announced, but the deal is for all intents done. Can't say who's buying, but multiple bidders did want it, it won't be going into a trust and they won't be stuck with it for awhile.
It covers more than 2,700,000 with a 60 dBu signal, which is larger than all but the 19 biggest radio markets. Of course there would be a lot of interest. I’m sure they have already fielded many inquiries.
It is still a rimshot and is worse at covering primarily Hispanic areas than some of the other other rimshots l, but it reaches a huge amount of people and for a group that can combine it with another signal in the market or a non-com that doesn’t have to cover the whole market at once, it is a killer opportunity. If I was not doing Hispanic programming, but say sports or talk I would take 97.1 over 93.3 for example any day.
So now that KTHT and KROI have buyers, the whole Sugarland Station Trust plan isn't going through before the sales close?
It will not be needed. It was there in case a buyer wasn't found to ensure the primary Radio-One/Cox deal went off without any further regulatory delays.
Are you hinting at a 97.1 The Fish swimming into Houston?
I don’t think that’s what Chuck is hinting at all.
I mean, KROI being Regional Mexican as 92.1 La Ley to try and slap La Raza and the former Estereo Latino in the face (though LaLey921.com has already been taken by WAFZ, and with Raúl Brindis being well established in Houston making it be a scary choice for KROI to go Regional Mexican) and KTHT being Rítmo 97.1 to nab Latino Mix listeners while Univision comes up with a way to keep 102.9, the heart and soul of Uforia Houston safe from the second Regional Mexican KROI (this time being backed by the rapidly growing SBS, getting back into it's prime) seems like a pretty good idea if 97.1 actually hit the Latino spots of H-Town.